Monthly Archives: November 2009

Optimize How Much You Work

time_is_moneyThe United States Bureau of Labor Statistics recently released preliminary results on productivity in the third quarter. It showed that productivity rose at an annualized rate of 9.5% in the most recent quarter.

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icon for podpress  Hear George & Mary-Lynn discuss ways to increase productivity on The Bigg Success Show! Click the play button to listen while you read: Play Now | Play in Popup | Download

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When you look deeper into the data, you see that productivity increased despite a cut in hours worked. So workers are getting the same amount done in fewer hours.

All of this got us talking about how to increase your personal productivity long-term. So today, we want to share some of our thoughts with you.

Work longer

If you’re working 40 hours a week now, what would happen if you found a way to work 50?

You would probably produce more. But there’s a problem: the law of diminishing returns.

Let’s say, in 40 hours, you could produce 40 units of whatever you do. It would be natural to think that, if you worked another 10 hours, you could produce another 10 units.

But remember, it’s an average of one unit per hour worked. If you dissected the data further, you might find that you produced:

13 units in the first ten hours
11 units in the next ten
9 units in the third 10 hours
7 units in Hours 31 to 40

So, if the trend persists, you might expect to produce 5 more units if you work an extra 10 hours.

The point is that the longer you work, the lower the return. So how can you find your optimal output?

A half hour at a time

We suggest that you add a half an hour of work at a time. If you’re inclined to do this, rather than just increasing how much you work, try starting 15 minutes earlier and finishing 15 minutes later.

Over the course of the year, by just adding 15 minutes at the beginning and end of your day, you would add 120 hours of productive time.

And that’s assuming you take 4 weeks off a year!

Wouldn’t that be nice? We’re not there yet! But we’re working on it.

The #1 sign that you’re working too much

Let’s go the other way. Let’s say you’re working 80 hours a week right now, like a lot of small business owners we know.

Reverse the advice we gave earlier – start backing down on the hours you work a half hour at a time. See if it makes any difference in how much you produce.

If it doesn’t, you’re working too much!

Test your limits

We suggest you start working a half hour later if you can. A lot of business people have more control over when they start than when they finish. But you might test a number of different ways.

Instead of doing it a half an hour per day, you may stop working a couple of hours early at the end of the week. Play around with it to discover what works best for you.

When we prepare for a show, we could research forever. We could keep tweaking what we write. We have found that we’re most productive when we set a time limit.

Similarly, have you ever noticed that when you know you have to be done working by a certain time, you almost always get everything done anyway?

Making good use of your newfound time

Just because you’re not working doesn’t mean you can’t be productive. Take a clue from Nobel Prize winners and take up a hobby that works for you. You may find creative solutions to problems that you wouldn’t have found otherwise.

But don’t think your time has to all be “productive”. It may be that you actually get a good night’s sleep. You might be surprised at how much more you accomplish when you’re well rested.

Getting the same results in less time … sounds like bigg success!

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Thanks so much for sharing some of your time with us today. Now get back to work so you can take off early!

Today, we focused on working longer (or shorter). Please join us next time when we’ll share some thoughts on working harder. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00527-113009.mp3

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(Image in today's post by vuk011)

Small Businesses Can Sell the Black Friday Way

black_fridayHere we are … it’s Black Friday – the day when, historically, retailers get into the black. So they’re hoping that people shop, shop, shop.

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icon for podpress  Hear George & Mary-Lynn share tips over the store's intercom on The Bigg Success Show! Click the player to listen while you read: Play Now | Play in Popup | Download

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marylynnBlack Friday has almost become a sporting event. I just don’t enjoy shopping that much so it’s not for me. But plenty of people sure do enjoy trying to find that irresistible bargain.

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georgeI don’t like standing in line for anything but I especially don’t like doing it to spend money! Crowds are great – at a concert or a ball game!

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In honor of Black Friday, we want to talk about merchandising in your business. We’ll discuss four lessons you can learn from retailers about selling your wares.

Price check in Lane 123
If you’re a true retailer – you buy goods at wholesale and resell them – it’s easy to determine your cost.

If you’re a service business, it’s more difficult. But you have to know how much anything you sell costs or you risk charging too little. A lot of small business owners fail for this very reason. 

Attention K-Mart Shoppers. There’s a blue light special on …
K-Mart had scrapped this program. They brought it back earlier this year.

Surprise your good customers with a special deal now and then. We heard about a car dealer who would occasionally pick a customer whose car was getting serviced and give them their service that day for free. It created tremendous goodwill.

It would be a customer who had bought the car from him and did all their service with him. In other words, a customer on whom he made a lot of money. Occasionally giving them free service was just a small rebate.

But it paid dividends to the car dealer as well – he got a lot of word of mouth advertising.

Manager on duty to the front of the store please
The front of the store makes us think about the psychology of buyers. Have you ever noticed how most grocery stores have a fairly similar layout?

Research shows that most people walk into a store and turn to the right. So what do you want to put in the front of the store on the right side?

High margin items, of course!

In a grocery store, you notice the milk and eggs are usually in the back – nowhere near the bread. They want you to walk through the whole store so you see more things you might buy on impulse.

Every business has customers who behave in similar ways. Get to understand how you can naturally show your customers more of your products and services.

Clean up in aisle 5
Just about every business that handles inventory ends up with some slow moving items. You need to clean them out so you can get new inventory in that will turn faster so you make more money.

The mistake some small business owners make is being afraid to discount an item – especially for lower than cost. But the sooner you get an item that isn’t selling off your shelf, the better.

Another version of this is displaying a discounted item with a full-priced item. Think about it …

How many times do you see a skirt that’s on sale displayed with a full-priced top?

You like the combination so you buy it. You may be able to do the same type of thing in your business.

Retailers have become pretty sophisticated at discounting items to draw people to their store. They know the law of averages means these people will buy a lot more than just the sale items. Find the lures to bring in your customers and you’ll be a bigg success!

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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Thanks so much for reading our post today. Please join us next time when we’ll look at the only three ways to get more done. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00526-112709.mp3

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