George and Mary-Lynn

The Coming Age of Small Business-Part 2

small-businessMalcolm Gladwell wrote a great article for The New Yorker a while ago. He talks about how David beats Goliath. It’s a great read full of stories about underdogs.

The main story is about a girl’s basketball team that made the national championships when they shouldn’t have won a game. The other stories – from David to Lawrence of Arabia – all support why these girls were able to achieve what they did.

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He cites a study that showed that small armies beat superior opponents a little over one-fourth of the time (28.5%). However, when these underdogs ignored the conventions of war and fought on their own terms, they won nearly two-thirds of the time (63.6%)!

So you’re two times more likely to win if you set the rules of the game!

Set your terms to get your terms

Bigg success is life on your own terms. So it turns out that it’s a circle. You set the terms (your strategy) so you get the terms you desire (your mission).

You are the entrepreneur of your life. You’re in charge. Set the terms for the battles you engage in so you’re more likely to win those battles.

Small businesses, the Davids of the business world, can trump the Goliaths. Not by trying to compete head on. Not by following the conventions.

By crafting strategies that may fly in the face of wisdom and engaging the Goliaths in unfamiliar ways, Davids can be victorious.

The price for bigg success

If you plan to go head-to-head with the Goliaths, there’s a price you must be willing to pay.

It takes effort. You have to be willing to work longer. You have to work harder. As Gladwell says, effort trumps ability.

He cites the girls’ basketball team. Their secret? A full court press. Not just when the game was in its final minutes like a lot of teams do. These girls used a full court press for the entire game.

It rattled their opponents who hadn’t practiced for a full court press. Their standard plays started at half court. By engaging their opponents on the whole court, these girls put them on unfamiliar turf.

There are many ways today for small businesses – even solopreneurs – to trump large competitors. In many cases, they don’t involve money. They involve time. But that’s okay because you know that effort trumps ability if you focus that effort on unconventional tactics.

That’s how to make your small business a bigg success!

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Would you like more tips and tools to live your life on your own terms?
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Thank you so much for checking in with us today. Next time, we’ll chat about why women shouldn’t compete with men. Or is it the other way around? Please join us next time to find out. Until then, here’s to your bigg success!

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The Coming Age of Small Business – Part 1

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4 Responses to The Coming Age of Small Business-Part 2

  1. Donna Price says:

    Two qualities that come to mind for small businesses or solo-entrepreneurs are commitment and determination. While playing on your own terms is vital, being committed to your success and determined, with unwavering perseverance are also essential.

  2. Van says:

    I think alot of small businesses need to focus on paving the way and developing their own strategies rather than leading the pack. The advent of the web and social media has allowed a number of small businesses to compete on the same level as big business.

  3. Van, absolutely right – develop your own strategy and do it on your own terms. Thanks for your comment!

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