Growing Sales with Social Media

We have a repeat visitor today! Grant Griffiths, the co-founder of G2WebMedia, a firm that designs custom blogs for individuals and businesses. He’s the man behind Home Office Warrior and Blog for Profit, where he has a new program called “Start Blogging Today”. Grant is also the Marketing Director for Headway Themes (*affiliate link), a super customizable theme for your website that integrates seamlessly with WordPress. We use Headway here at Bigg Success!

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 Hear Grant talk about growing your sales with George & Mary-Lynn on The Bigg Success Show! Click the player to listen [4:44m]: Play Now | Play in Popup | Download

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Grant you’ve been very successful at selling your products and getting people in your network to sell your products in the social media space. Tell us how you’ve accomplished that.

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Yeah, because I can’t tell you how many TWEETS I saw from all sorts of people during your product launch of Headway Themes

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Well I use more than Twitter. I have built an audience with my blog, Blog for Profit, and the guys involved who helped promote the launch all had great audiences for their blog and a great network. That’s one of the keys. If you are going to launch a product or service, and you are going to use the internet, you need to start early to connect with other bloggers. Getting promotional help online won’t just happen. It takes time and effort to build a network to get this accomplished.

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How long have you been building your network?

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I’ve been blogging going on five years. Realistically to accomplish what we did with the launch of Headway, you will need at least four to six months of network building to pull that off.

Start building your network for your blog before you have even launched your blog. Start commenting on other blogs, and email other bloggers, and offer to write guest posts for other blogs. Start building your network in your niche, and for goodness sakes don’t be afraid of your competitors. Michael Martine of Remarkablogger and I are competitors, but now we are partners. We found it a lot more powerful to collaborate than to compete. It is so easy to collaborate with people online.

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When you officially launched Headway, you had a very big group of people talking about it, making videos about it, blogging about it and tweeting about it. How did you orchestrate all that help?

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I started talking to people well ahead of the launch, confidentially. I sold them on Headway first. We let them beta test it and build their sites with it. I also kept the core group in the loop with constant email updates…here’s what’s happening, here’s where we’re at, here’s the latest version, etc. We really did that right, because they just ran with it when I told them it was time.

In addition, I wanted them to make money. I love paying affiliate fees for Headway, and we’ve got some affiliates making some really nice money every month. When you have this network of people who trust you and love what you are doing, it makes it much easier, because you have this sales force out there helping you promote your product.

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We are affiliates of the Headway Theme, so should you decide this is the answer for your website, please consider purchasing through us!

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00587-051910.mp3