September 2011 | Bigg Success

Monthly Archives: September 2011

5 Lessons From a Kickoff Return for Your Business or Career

Written on September 30, 2011 by George Krueger & Mary-Lynn Foster in Personal Growth

One lonely person stands with his back against his own goal line. The ball is placed in a tee sixty yards or more away.

The opposing team’s kicker and his cohorts stand ten yards or so behind the line of scrimmage. Suddenly they rush toward the line.

The kicker approaches the ball. He swings his leg. The ball flies up in the air, turning end over end.

The receiver on the other team positions himself to catch the ball. Then he looks for openings created by his blockers.

And then it happens…

The runner cuts across the field. He’s running and running and running. But he’s not making any progress.

He’s going against the traffic. The players all try to shift quickly in the other direction.

And all of a sudden, the runner sees an opening.

The crowd rises to their feet in a collective mass. You can feel the excitement as they begin to cheer.

He’s moving away from the crowd. No one can catch him. The only people around him are his own players.

Touchdown!

The crowd roars.

Success!

BIGG success is life on your own terms. It’s all about entrepreneuring your life – taking control to design and build the life that fits you perfectly.

You may or may not be an entrepreneur in the traditional sense of the word. However, you are the entrepreneur of an incredibly important enterprise – your life.

Will you score a touchdown? You will if you understand five lessons about making the BIGG play:

1) Catch the ball

You can’t score a touchdown if you’re not in the game. And you won’t score a touchdown if you don’t have the ball.

The game is your job or business. The ball is a strategy to make the BIGG play.

But beware: once you’re in the game with the ball, people will be trying to tackle you.

2) Respond to the situation on the ground

Entrepreneurs know they can’t predict the future. So they don’t try.

They formulate a strategy and then start running. And they watch. They analyze.

They shift in this direction or that. They respond to the situation on the ground to make the BIGG play.

3) You may have to go against the traffic

To make a BIGG play, you may need to get away from the crowd.

You may have to go against conventional wisdom. You may have to try things, even though people say they won’t work.

You must be willing to risk getting tripped up or tackled by someone you didn’t even see coming.

It’s okay. There will always be another play. You’ll get your chance again.

4) You may spend some time going nowhere

There will be times when you need to make a lateral move if you want to make the BIGG play.

You will be running hard. But you may feel like you’re going nowhere.

Remind yourself that you’re setting up for a BIGG play. You’re buying time to observe the field of play.

All the time, you’re learning. This knowledge will help you find your BIGG break.

5) You must constantly look for an opening

Finding an opening among the masses is the key to finishing your BIGG play.

You have to find your space – a place where you can leave the crowd behind.

You may take your existing product or services to a new market. Or you may introduce a new product or service to your existing customers.

You may take on a project that no one else will touch. You will differentiate yourself somehow to break through the crowd.

Take these lessons to heart and reach BIGG success!

Image in this post from hectorir

Tags: bigg success, Business, career, entrepreneur, game, george krueger, job, mary-lynn foster, touchdown, winning the game

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3 Things Your Business Must Give You to Be a Success

Written on September 29, 2011 by George Krueger & Mary-Lynn Foster in Business Ownership

Entrepreneurs hear it all the time. We’ve been guilty of saying it.

You have to grow your business to be a BIGG success. You have to scale.

No you don’t.

You don’t have to build something large.

You don’t have to hire employees.

You don’t have to go public.

Listen to this post. Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast.

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BIGG success is life on your own terms. If you’re fulfilled with the size and shape of what you’re doing, all is good…as long as you’ve thought about three things your business must give you.

Before we get into them, we should note that we’re really focusing on the financial side of your business in this discussion. So you won’t hear warm and fuzzy terms. Just the basics.

And we should emphasize another point:

Your business won’t just give these things to you.

You’ll have to work hard to get them.

With all that in mind, here are the three things your business must give you:

Enough money today

This is the obvious one. Assuming it’s a full-time endeavor, your business has to provide you with enough money to sustain your standard of living.

But what’s not so obvious, perhaps, is that you need to be able to sustain your standard of living in the future too. Your costs will increase. Your business must give you enough money to meet these future costs.

If you don’t want to work more, you must have the ability to charge your customers more in the future when your costs increase. Otherwise, you’ll have a lower standard of living in the future.

Replacement customers

No matter how well you serve your customers, you are likely to lose one from time to time.

Hopefully, your churn rate is really low but almost every business experiences some customer turnover. You’ll need to find new customers to replace old customers who do less business with you or no business at all.

Otherwise, you won’t have enough money today. Your income will fall. So it’s important to continue marketing your business, to continue networking, no matter how busy you are right now.

Enough money tomorrow

Even if you are a solopreneur, you need an exit plan.

You may reach a point where you don’t want to work. You may reach a point where you can’t work.

Your business must give you enough money so you can set aside something for tomorrow.

The three “do somethings”

At a minimum, your business must give you the lifestyle you want for now and the future. If it doesn’t, you have three choices.

We’ll call them “do somethings”.

Do something more

Grow your business by doing more for your existing customers or getting more customers.
Do something additional

Is there another business, perhaps related, that would give the extra something you need. Or could you get a part-time job to fill the gap between what you need and what you’re taking in now.
Do something else

Sometimes you just have to accept that it’s not going to work. Be realistic. But be careful that you don’t give up too early. BIGG success usually comes with a price. You will be required to push yourself beyond what you thought were your limits if you want to reach it.

But you’ll grow so much personally and professionally in the process. And that’s what will lead you to BIGG success!