By Bigg Success
What does your brand stand for? We’re talking about YOUR brand – YOU, Inc.
What does it mean to the world?
Your brand is a promise. It’s a promise of the value that you say you can deliver. It’s a promise to yourself of what you will be.
Brands grow when they deliver the promised value. That’s how they build trust. That’s why their customers come back time and time again.
Here are three personal branding tips that will help you thrive in your career:
Good brands deliver consistently. Here’s an interesting tidbit – you’re better off being consistently average (read that as mediocre) than having occasional spurts of greatness followed by spells of disappointing performance.
People base their decisions on expectations. If they don’t know what to expect, they won’t buy what you offer.
This also goes for personality. It’s hard to work with moody people. It’s okay to be moody, just don’t share it with the world! Learn to control your emotions so you present a consistent temperament.
Of course, you don’t want to be average. You want to be exceptional. That’s where the next two points come into play.
Good brands live up to their promises. If you tell someone you’re going to do something, do it!
This statement probably won’t surprise you – a LOT of people don’t follow-through on what they say.
Use that to your advantage. When people know they can depend on you, they’ll happily give you more and more opportunities. Everybody wants a go-to guy or gal.
You can only exceed someone’s expectations once. Do you believe that?
But it’s true if you don’t continually improve yourself. When you exceed someone’s expectations today, they’ll expect that same level of performance tomorrow. So you can only MEET their expectations the second time.
Is that a blessing or a curse?
Bigg goal-getters think it’s a blessing. Because it challenges you to constantly improve yourself so you can exceed their expectations every time. It turns this thing we call work into a game. And isn’t it fun to play games?