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Great Bigg Ideas are Born Bad

By Bigg Success Staff
10-01-08

Growth

newborn 

Cavas Gobhai has consulted with some of the world’s largest companies. He helps them implement bigg ideas. Over the years, he has noticed something about ideas that succeed bigg. Here’s a quote from The Wall Street Journal:

"Big ideas don't get built incrementally. You back into big good ideas from big bad ideas."

Most good ideas may look a bit odd at birth. They may sound crazy or outrageous at first. But these bigg bad ideas are the seed for break-through ideas that help you succeed bigg.

We became familiar with Gobhai’s work through the book, The Predators’ Ball, written by Connie Bruck. One of his most famous clients, Drexel Burnham, ultimately failed for reasons that aren’t relevant to our discussion. However, during the time Gobhai consulted with them, they went from being a no-name firm to become one of the most formidable investment houses on Wall Street. 

While Gobhai’s techniques are largely geared for companies, we can also use these ideas in our personal lives. Here are nine steps to find your great bigg ideas:

#1 – Schedule time

If you don’t plan time for creative thinking, the odds are that it won’t get done. Dedicate a block of time at least every quarter to creative thinking. In a short time, you’ll see what a valuable investment this is.

#2 – Create the right environment

Some people think most creatively in absolute silence. Others work best with some noise. Whatever works for you works! Just make sure you place yourself in an environment where you can be most productive as you seek bigg bad ideas.

#3 – Accept spontaneity

While it’s important to dedicate time, it’s also crucial to develop a system to record your bigg bad ideas as they occur – on your commute, in the shower. Make sure you archive your bigg bad idea, whenever or wherever it pops into your mind.

#4 – Focus on challenges and opportunities

What’s the biggest challenge you face right now? What’s the biggest opportunity you have right now? Your opportunity may come from your own challenge or somebody else’s. By concentrating your energy on your biggest issues, you’ll move ahead further and faster.

#5 – Suspend reality

When you find yourself coming up with all of the reasons why something won’t work, suspend reality for a bit. Picture yourself free from all constraints – time, money, and your own self-imposed limitations.

Think about why it could be done and how you would do it. Don’t reject any idea out of the gate; remember that your great bigg idea will come from a bigg bad idea. In fact, allow yourself to think of it the opposite way – the more outrageous the idea seems at first, the better!

#6 – Use images

This is another Gobhai technique. Use pictures, drawings, metaphors, animals or anything else you can think of to bring your ideas to life. By visualizing your idea, you come to a deeper level of understanding. You may realize that your image isn’t right; there’s a better analogy. Fantastic! You might be moving from the bigg bad idea to the great bigg one!

In The Predators’ Ball, Bruck discusses a Drexel session with Gobhai. One of the Drexel employees suggested that most of their competitors operated like a pride of lions. These companies had a definite pecking order among their employees. As the group discussed this, they realized their model should be a wolf pack, where everybody would feast together. 

#7 – Form a Master Mind Alliance

Here’s the bad news – you don’t have all of the world’s best ideas. The good news is that you can align yourself with others to discover more great bigg ideas.

Napoleon Hill, in his great book, Think & Grow Rich, defined “master mind” as:
“Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.”

Find people who skills and goals are complementary with yours. Play off of your different strengths to discover ways you can mutually succeed bigg.

#8 – Review all your ideas

At regular intervals, but no less than once a week, sit down and review your inventory of bigg bad ideas. Upon further reflection, you’ll be able to categorize your bigg bad ideas in three ways:

  • truly just bad ideas that won’t go anywhere. You can ditch these.
  • bigg bad ideas that don’t solve your most immediate challenges and opportunities. You’ll want to archive these ideas for future use.
  • bigg bad ideas that you can implement now. You’ll develop these further and act upon them.

#9 – Reduce your idea to buzzwords

For that last category of ideas, reduce your great bigg idea to buzzwords – a word or phrase that you can easily call upon. These words should excite you to act now. You’ve turned a bigg bad idea into a great bigg idea!

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