Welcome to BIGG Success from George & Mary-Lynn

Honing In On Home-Based Businesses

By Bigg Success Staff
Novemeber 25, 2007

Home Office 

If you’re in business, or thinking of starting one, you should check out StartupNation’s first annual Home-Based 100. They chose ten winners in ten categories: best financial performers, most innovative, highest vote-getters, boomers back in business, greenest, yummiest, wackiest, grungiest, worldliest, and most slacker-friendly.

Kudos to StartupNation for this unique list, which highlights the growing trend of people choosing to work from home, as well as large companies marketing to those people. In fact, three large companies sponsored this study – Microsoft Office Live Small Business, Dell, and Southwest Airlines.

Here’s five things you can learn from this group:

  • Be passionate about what you do.
  • As one might expect from people who combine work space with personal space, the Home-Based 100 often don’t separate who they are from what they do. This helps fuel their success, rather than detracting from it. You may find that the best way for you to balance your work life and your personal life is to combine them!

  • Embrace change.
  • Most of the Home-Based 100 are baby boomers who had succeeded in Corporate America, but wanted out for various reasons. Some were just ready for a change. Others couldn’t find the time to execute the idea they had, while still working for someone else. Yet others just wanted more family time and saw working at home as a sure-fire way to get that.

  • Use technology extensively.
  • Technology allows you to work at home with others who work at home. Your whole workforce can be home-based! This is one of the most interesting things pointed out by Startup Nation’s study. Home-based doesn’t mean solo! You may choose to work without employees, but you don’t have to do so.

  • Outsource extensively.
  • You can’t do it all yourself. Nor should you. The Home-Based 100 outsource extensively. Stick with what you know and do well. Pay someone else to do the rest.

  • Go for it, now!
  • If you have the desire to work from home, go for it. Don’t let the fear of failure stop you. The people in the Home-Based 100 didn’t. Look where they are now. You can do it, too! Don’t hesitate – do something today!

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