By Bigg Success Staff
We highly recommend that you enlist the services of a professional realtor when it comes time to sell your house. Good realtors pay for themselves!
Your realtor will list your property on a multiple listing service so every associated realtor in your area can show it. If your realtor is not associated with a service like this, consider going with one who is.
You should also discuss with your realtor upfront how he or she plans to get the word out. This discussion should take place before you contract with them.
Ask them for something in writing that commits to what they will do to market your home. You can’t expect them to guarantee results. You can expect them to commit to certain activities. By getting it in writing, you both have something to refer to throughout the process.
Keep in mind this is just a marketing PLAN. The plan may change as get into the process.
There are many ways to get the word out about your house. What you want from your realtor is an attack on multiple fronts. Here are some ways it may be done:
Will your house have a prominent position on the realtor’s web site? For how long? Do they have a featured area that you will be placed in? Do they have an area that highlights their newest listings?
Does your realtor advertise in the newspaper? Will your house be listed? How often?
Specialty publication advertisements
Does your realtor advertise in publications of homes for sale? Will your house be listed in one of their ads? How many times?
Direct mail advertisements
Does your realtor regularly mail to a list of prospective home buyers? Will your house be featured in an upcoming mailing? When?
What signage will be put up in your yard? When? Will signage also be placed at the end of your street to direct buyers your way?
Brochure / Flyer
Will your realtor have a professional brochure prepared for your home? If not, will they prepare a flyer?
Will your house be featured in one or more open houses? When?
Many home sellers see open houses as the panacea of real estate marketing. Houses rarely sell at open houses. They bring exposure for your property, but they should be part of an overall plan to market your home.
Will your house be part of a realtor caravan? When?
You may find that a realtor caravan is more productive than an open house. It gives a number of realtors the chance to view your property without a buyer tagging along.
What else, if anything, will your realtor do to market your home?
They may be creative and have just the right solution to get the word out.
The single most important thing you can do when it comes to marketing your house is hire the right realtor. Then, discuss a marketing plan with him or her so you know exactly what will be done to move your house so you can move on!
(Image by svilen001)