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Category Archives: Marketing

The Biggest Mistakes People Make Using LinkedIn-Part 1

Written on April 24, 2012 by George Krueger & Mary-Lynn Foster in Marketing

Today on The BIGG Success Show, we are happy to talk with Wayne Breitbarth. Wayne has thirty years’ experience in operations, finance, management, and business ownership. He is also a speaker, consultant, a LinkedIn expert , and author of the book we’ll be discussing: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 8:55)

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In this segment:

Find out why the recession turned Wayne from a skeptic on LinkedIn to a BIGG fan!
Why a light bulb went off while he was using the people search feature on LinkedIn
Why LinkedIn isn’t in the same realm as Facebook and Twitter for personal branding on social media branding.

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

Find out why Wayne says you should spend at least 2 hours a week there and where to find the time).
The most important actions your should take when spending time on LinkedIn.
What Wayne says is the “gasoline in the tank” for your LinkedIn use.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

Why you shouldn’t treat your LinkedIn profile like a resume (and why it’s boring to keep it that way).
The 2 things to think about as crafting your profile: keywords and story.
The trick to determining the keywords you’ll want to use (think the “this” or the “that”).
Why thinking Yellow Page categories is a helpful way to craft your business keywords.

Learn more about Wayne, his book, his LinkedIn training, and even download a free chapter of The Power Formula for LinkedIn Success on his website.

Next time, Wayne talks about the best way to communicate so you don’t turn people away.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00803-042412.mp3

Tags: audioblog, bigg success, branding, Business, george krueger, interview, linkedin, mary-lynn foster, Personal Branding, podcast, social media, the bigg success show, wayne breitbarth

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Social Media and a Massage with a Message

Written on May 24, 2011 by George Krueger & Mary-Lynn Foster in Marketing

A while back, the BIGG Studio helped Microsoft with a cool project. They wanted to promote one of their internal learning platforms to their employees.

We created a series of podcasts their people could listen to while they got a massage. We thank Paolo Tosolini for getting us involved.

He posted a video demonstrating how the social media massage worked. Paolo is incredibly innovative so we were thrilled to be part of his BIGG idea.

Hear George & Mary-Lynn discuss this post on the BIGG Success Show podcast (and get a taste of what the social media massage sounded like)

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We’re also delighted to say the social media massage was recently featured by Andy Sernovitz, author of the great book Word of Mouth Marketing, on his blog that highlights “unusually useful ideas for smart marketers.”

This is a great way to get your message to a target market – internally or externally. Potential locations range from your lunch room to your trade show booth.

The biggest challenge for us was learning how to get the tone right. You obviously want to enhance the mood. It means keeping it relaxing without sounding cheesy while getting the message across.

It’s a great marketing tool – there’s the instantly recognizable benefit to the person getting the massage. And you get to deliver a message to them completely free of all clutter.

If you have an idea where audio would enhance your message, maybe we can help. Contact us at bigginfo@biggsuccess.com.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00701-052411.mp3