Category Archives: Personal Branding

Taking Flight with Your Personal Brand

red baron plane | BIGG SuccessJust the sight of him was enough to send chills up and down the spine of even his most experienced competitors.

He is not just one of the Flying Aces; he is considered the ace of aces.

Manfred von Richthofen is perhaps the best known fighter pilot of all time. You probably know him by his personal brand – The Red Baron.

While he was the enemy of our ancestors, we found his story compelling. He came to disdain his chosen career. But in his journey, there are lessons for us today.

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast.

 
icon for podpress  Standard Podcast: Play Now | Play in Popup | Download

iPhone/iPad Podcast Player

Listen to The BIGG Success Show #732

From shaky observer to master of the air

The Red Baron began his career in the second seat of the plane. In his autobiography, he recalled his first flight:

“The draught from the propeller was a beastly nuisance. I found it quite impossible to make myself understood by the pilot. Everything was carried away by the wind. If I took up a piece of paper it disappeared. My safety helmet slid off. My muffler dropped off. My jacket was not sufficiently buttoned. In short, I felt very uncomfortable.”

He continues, “Before I knew what was happening, the pilot went ahead at full speed and the machine started rolling. We went faster and faster. I clutched the sides of the car. Suddenly, the shaking was over, the machine was in the air, and the earth dropped away from under me.”

Even then, his new job did not come easily.

He says, “I was to direct my pilot…but I had lost all sense of direction. I had not the slightest notion where I was.”

But soon he began to marvel at what he was seeing – the tiny men, buildings the size of toys.

He notes, “It was a glorious feeling to be so high above the earth, to be master of the air. I didn’t care a bit where I was, and I felt extremely sad when my pilot thought it was time to go down again.”

It’s uncomfortable to try something new. You may feel completely lost at times. But over time, confidence comes. With enough practice, you master your domain.

Finding a mentor

Early in his flying days, The Red Baron met Oswald Boelcke. He was one of the most famous flying men of his time, with more victories than any other ace.

The Red Baron sought his advice, “I took great trouble to get more closely acquainted with that nice, modest fellow whom I badly wanted to teach me his business. We often played cards together, went for walks, and I asked him questions.”

A mentor isn’t just someone you call when you need help. Build an ongoing relationship. Get to know him or her personally. Play some cards if they like. Go for a walk. And ask for help.

What’s your whole aim and ambition?

The Red Baron learned from his mentor that the secret was flying alone. Then he could use a smaller, faster, more maneuverable craft.

He writes, “My whole aim and ambition became now concentrated upon learning how to manipulate the stick myself. I threw myself into the work with body and soul, and after twenty-five training flights I stood before the examination in flying alone.”

BIGG success comes in iterations. You have to focus exclusively on reaching the next level. Put everything else out of your mind.

What’s your red handkerchief?

One day, when he was just a boy, he climbed all the way to the top of the most famous steeple in town. He placed a red handkerchief on it as a memento.

Years later, as you know, he painted his plane red to stand out from all the other fighter pilots.

Red made him famous to the whole world. It helped him be a BIGG success!

What’s your red handkerchief?

How do you show the world what you’ve accomplished?

How do you stand out?

If you’re not sure, maybe we can help

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00732-090111.mp3

Image in this post from wikimedia

The Way You Wear Your Brand

GMC-gives-a-terrain-to-mark-horvath-at-SOBCon2011

Connie Burke from GMC hands over the keys to a new Terrain to Mark Horvath

We recently attended SOBCon 2011 – a conference for people with businesses like ours. The organizers, Liz Strauss and Terry Starbucker, are two of the most amazing people you could ever hope to meet.

They manage to put together an exceptional experience every year. There’s the term…

Experience

Listen to George & Mary-Lynn share this experience on The BIGG Success Show podcast. Click the player to listen

 
icon for podpress  Standard Podcast: Play Now | Play in Popup | Download

iPhone/iPad Podcast Player

Listen to The BIGG Success Show #696

Many small business owners forget they’re in the business of delivering experiences. You don’t sell products or services; you sell experiences. You deliver those experiences through your products and services.

An unforgettable experience
We experienced something at SOBCon this year that we didn’t think we would ever experience first-hand. Before we get into that, a little history:

Last year, we met Mark Horvath from InvisiblePeople.tv. It was one of the non-profits we all put our heads together to try to help.

Mark was just trying to get traction. He’s doing great work and, like a lot of entrepreneurs, he often doesn’t get much recognition.

It was great to see Mark back at the conference this year. But that was just the beginning…

GMC was one of the sponsors of the conference. They gave a Terrain to Mark and his organization!

It was a very Oprah moment.
We never thought we would see something like that in person.
It was incredible.
Mark was speechless.
We all were!

So we’d like to thank Liz and Terry as well as the great people from GMC – Connie Burke and Hugh Milne – for a once-in-a-lifetime experience.

But experiences aren’t enough
SOBCon is THE conference for open hearts and brilliant minds (and yet they still let us in the room!). The experience Terry and Liz delivered was true to the way they wear their brand.

How do you wear your brand?

___

George KruegerIf you’re a long time reader of this blog, you know that I am a BIGG fan of the Rat Pack. So we couldn’t resist twisting Frank Sinatra’s song “The Way You Wear Your Hat” for this post.

___

Mary-Lynn FosterIt seems only fitting: Terry often sings to get things started. And of course, there’s the now annual karaoke outing.

___

In case you’re not familiar with the song, it’s a love song. More specifically, it’s a lost love song. The point is that you can take everything away except for the memories.

It’s also true for your business. We’ve talked about creating experiences before. But here’s something that we hadn’t thought about until this event:

Experiences can be forgotten.
Experiences are ubiquitous.
Positive memories are precious.

You have to do something BIGG now and then to create happy, lasting memories for your customers, your employees and all the people your business serves. It’s the key to BIGG success!

What are you doing to create happy, lasting memories in your organization?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00696-050511.mp3

Related Posts with Thumbnails
Free BIGG ebook
Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Get your free ebook & goal planning tool when you sign up for our FREE Bi-Weekly newsletter.
Enter your email and press GO.
For Email Marketing you can trust
Logo_Headay Themes Logo_Bigg Studio
Logo_Start 

Blogging Today Logo_Bigg Success Idea 

Bank
Logo_IFV News