We can’t believe it, but a year has passed since the last Blog Action Day. Last year, we participated for the first time.

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 Hear George & Mary-Lynn discuss Blog Action Day 2009 on The Bigg Success Show! Click the purple player to listen while you read: Play Now | Play in Popup | Download

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The theme was world poverty. We did a show about how two sets of farmers worked together. One group was in Ohio and the other was in Kenya. Together they had raised the standard of living for over 5,000 people.

This year’s theme is climate change. Now we’re aware that some of you may be groaning right now. You don’t think that temperatures are getting warmer or more extreme. Even if they are, you think it’s something beyond our actions as humans.

Now others may be groaning because of the first group groaning. It doesn’t matter either way.

We think we can all agree that we should be good stewards of the resources we’re fortunate enough to have.

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My dad was definitely a conservative and a conservationist. He treasured our natural resources. He hated waste … of any kind. He was a contractor who made use of every scrap of every building material.

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That’s our point today – you don’t have to try to save the world to save the world. You can take just one small step that leads to a giant leap for mankind.

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One small step on the moon

We recently celebrated the 40th anniversary of the Apollo moonwalk. Of course, we all remember the famous words uttered by Neil Armstrong as he became the first person to step on the moon: “That’s one small step for man, one giant leap for mankind.”

Embedded in those amazing words is a nugget of incredible wisdom. It’s how you change the world … one small step can lead to a giant leap.

The world. Your corner of it. You change one small step at a time.

One small step leads to 34% more

Imagine a trash can. It’s sitting all by itself. People come up to it and throw things away. Only some of those things are recyclable.

So next to the first trash can, imagine an identical can with a lid – a lid with a six-inch hole cut in it.

You see, according to Sean Duffy, an assistant professor of psychology at Rutgers University – Camden, we’ve come to think that a trash can with a hole in the lid means it’s for recyclables.

This simple step – setting a recyclable can right next to a regular trash can – increased recycling of bottles and cans by 34% [PDF] in a month long study he conducted on his campus.

To help you understand how huge that number is, researchers consider a behavioral change of 4 to 5 percent significant. So 34 percent is a giant leap!

If we all just make one small step like the one we described here, it can lead to a giant leap in conservation. Getting the most out of what we’ve been given … sounds like bigg success!

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Thanks so much for reading our post today. You really changed the climate for us!

Please join us next time when we’ll discuss how to keep ripples in your schedule from creating tidal waves in your life. Until then, here’s to your bigg success!

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