Here are two key principles to never forget:
1. You are the entrepreneur of your life; you and only you are in charge of it.
2. If it works for you, it works.
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Hear George & Mary-Lynn discuss how to steer your way to bigg success on The Bigg Success Show! Click the player to listen: Play Now | Play in Popup | Download
Hear George & Mary-Lynn discuss how to steer your way to bigg success on The Bigg Success Show! Click the player to listen: Play Now | Play in Popup | Download___
With these two principles in mind, you can steer your way through good times and bad to get to your destination.
There are natural laws which we can't break without unfavorable consequences. But we also place a lot of "rules" on ourselves. These rules come from many influencers – family, friends, co-workers, Hollywood, advertisers, society at large, and tradition to name a few.
Sometimes we need to follow these rules. Sometimes it pays to break them. Here’s an example:
Fred DeLuca had just graduated from high school. He wanted to go to college and then medical school, but he had a problem. The only jobs that he could get only paid minimum wage. He couldn't make enough to pay for his education.
So he approached a family friend and asked him for the money to start a restaurant. He got the money and opened the restaurant. It lost money – Fred would have been better off working for minimum wage!
But the young man was not dismayed. He did something that we wouldn't do; maybe you wouldn't either.
He opened a second store nearby!
There was just one problem – it lost money too.
What Fred did next was downright crazy – he opened a third restaurant!
Before long, all three locations were profitable because he could advertise all three with the same budget as just one.
This is the story of how Fred DeLuca started Subway. His tactic – opening more stores in spite of losses – may not work for anyone else. It doesn't matter to Fred; it worked for him.
With the two key principles in mind, here are the action steps to duplicate the success of bigg winners like Fred DeLuca. We’ve put them into an acronym to make them easier to remember: I STEER.
Investigation: Match your talent with a specific market opportunity.
Strategy: Formulate a plan to get started.
Tactics: Break your strategy down into specific actions to be done by a specific time.
Execution: Act upon your tactics.
Evaluation: Review your progress and make any and all necessary adjustments.
Reprise: Repeat these steps in harmony with the knowledge you've gained.
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Thank you so much for sharing some of your time with us today. Please join us next time when we’ll tell you how to feel better right away. Until then, here’s to your bigg success.
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(Image in today's post by longnshort)
Today on The Bigg Success Show, we wrapped up our discussion with Jim Bouchard. Along with being a speaker, coach, author and Martial Arts Hall of Famer, Jim is one of the best people you could ever hope to meet. He helps people
Jim, I saw an interview with the author of
Right. That word plateau is interesting. Exactly the same thing happens to people on the way to black belt in martial arts. Sometimes you feel plateaus. There are places where you feel that you’re not getting anywhere. Of course, that happens in business all the time as well. The irony is that, very often when we’re experiencing that feeling, a lot of the work is getting done. But there’s no burst of recognition. All of a sudden you get a rank or you attain a certain financial goal with your business and you feel it. There’s a tangible reward there. The plateaus though, that’s where you have to keep going. That’s where the discipline part kicks in. And the perseverance part – knocked down seven times, get up eight. I’ve divided the Black Belt Mindset into three major sections – perfection, confidence and leadership. We’ve talked about perfection – excellence, discipline and focus – that are the action steps. Confidence really comes from doing that over and over again. That’s where the perseverance aspect kicks in. That’s where we’re developing the courage and the power to keep going because we’re facing those challenges. It’s cyclical. It always kicks back to discipline because when the roads get rough and you feel you can’t keep going – you get knocked down that seventh time – that’s what gets you back up again. Confidence means you have some reasonable expectation that the outcome is going to be positive. The only way to get there is through experience. You can’t gift somebody confidence. I don’t know if that helps people look forward because you’ve got to get punched in the nose a few times in order to really be successful. Read books like the one you mentioned that talk about business leaders or political leaders. These aren’t people who, by and large, had a golden spoon in their mouth. These are people who got knocked around a lot and they kept going.
We say you’re the entrepreneur of your own life, whether you’re an entrepreneur in the traditional sense or working your way up in the corporate world. Either way, once you make a decision on your direction, you have to understand that it’s not just going to be easy.





