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We’ve all heard about women’s intuition. We’re told that women rely more on their feelings when they make decisions. They’re more emotional. But women certainly use logic to make decisions as well. Men reason more because they like to be able to prove their point. Supposedly, they’re more argumentative. But that doesn’t mean they don’t use their intuition.

We value logic today, perhaps to an extreme. Few people, except the most successful, will admit to using their gut instincts to make decisions. Once successful, people like Oprah Winfrey and Donald Trump proudly proclaim that their hunches were partially responsible for their bigg success.

So, guys, it’s okay to admit that you use intuition. Don’t see it as a bad thing. Know when to use it and how.

Which type of decision-maker are you?
Gerd Gigerenzer, a social psychologist at the Max Planck Institute in Germany, recently wrote a book, Gut Feelings. He is a pioneer in research on intuition. He says there are two kinds of decision-makers:

• “Maximizers” have to know all of the facts before they decide.

• “Satisficers” only need to be “satisfied they have enough information to suffice” before they make a decision.

Gigerenzer’s research shows that you can often make better decisions with less information. Think of the time that saves you! But he does has skeptics within his field.

Sometimes the data lies
Steve McKee wrote an article recently for Business Week, entitled Beware the Advertising Pretest. He mentions a number of advertising campaigns that didn’t test well during market research. For example, if the advertisers hadn’t gone with their gut, against all the evidence, we never would have “Got Milk?”!

When should you satisfice?

• The more familiar you are with the situation, the more likely you can satisfice.

• The less the decision will significantly affect your life, the more likely you can satisfice.

• Ask yourself, “Who is affected by my decision?” If the answer is “you”, then satisfice. If it involves others, you may want to err on the side of research.

Intuition and the magic 8-ball
Here’s a technique to try the next time you have a decision to make. Do all the analysis you want. Then frame a “yes” or “no” question. Shake your magic 8-ball (or flip a coin). How do you feel about the answer? That’s your intuition at work! This simple exercise helps you start to understand how your intuition plays in to your decision-making.

Our quote today is by Albert Einstein, considered one of most intelligent people ever.

“The intellect has little to do on the road to discovery. There
comes a leap in consciousness, call it intuition or what you will,
the solution comes to you and you don’t know how or why.”

Don’t get stuck in analysis paralysis. Sometimes you have to take a leap of faith.

Next time, we’ll revisit visualizing the life you want. We challenged you to answer the question, “If neither time nor money was an issue, how would you spend your time and your money?” We’re ready to take it to the next level – live your dream with a purpose.

Until then, here’s to your big success!