Tag Archive: audience

Add Fireworks to Your Next Presentation

We’re celebrating the 4th of July here in the United States. Fun, friends, and …

 
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"Fireworks! I love the fireworks. Watching them always makes me feel like a kid."

 

"One of my favorite stories is about a fireworks show gone wrong. I used to be in a service club called the Jaycees. Many local Jaycee chapters put on the fireworks show, particularly those in small towns. I heard about one chapter’s show, in particular. One year, at the beginning of the show … not more than a few fireworks in … they lit one that misfired. It hit the pile of all the remaining fireworks! BOOM! An amazing display … but their whole show was over in less than a minute!"

Nothing like having your grand finale at the beginning!

There is an art (and some luck) to putting on a good fireworks show. As we were talking about this, we thought it was interesting how it relates to storytelling.

The start

It kicks off with a little burst that grabs your attention right away. Then you get into the flow. There’s a certain rhythm to the fireworks, often synchronized with music. The rhythm changes throughout the show. At times, they’re firing off quickly; at other times … a    little     more     slowly.

When you tell a story, start with an attention grabber and then get going. Vary your pace with the action of your story. Talk faster to imply that things are developing faster or slow down when it’s called for. Make your timing fit your story.

The pseudo-finale

Usually you’ll see a pseudo-finale about half way through the show. They give you a taste of what the grand finale will be like. 

"Sometimes it’s so good that you think it is the finale! You get bummed that it’s almost over."

 

As you tell your story, depending on its length, think about how you can get them to anticipate the climax as you near the middle. This will keep them engaged and wanting more!

The grand finale

This is what everyone’s been waiting for. It’s almost sensory overload with so much going on at once – the sound, the sights, the colors exploding in the sky … one right after the other, sometimes on top of each other.

"You feel your heart start pounding faster … that rush of adrenaline. You’re in awe and you don’t want it to end."

 

"You don’t want your story to be like the Jaycees’ fireworks show I mentioned earlier. You want it to build, and build, and build …to your final line – the point of your story. You want your audience on the proverbial edge of their seats. Leave them wanting more … realizing why they should listen to you."

5 additional ways to get the most bang out of your next presentation

It’s unlikely that you would use all of these in a single presentation. However, variety virtually guarantees a better response from your audience.

  • Start or end with a good joke. People love to laugh. It gets them fired up!
  • Think more graphics, less text. It gives your message more pop!
  • Blend video in. It gives you a break and can get your audience to react.
  • Have a running theme – a key word or phrase – that you keep coming back to. This provides a little spark throughout your presentation.
  • Finally, use sound effects.

"In case you haven’t heard our show today, listen in to see how we used sound effects to make it more fun. At least we think it is!"

 

Keep in mind … you’ll get the biggest bang if you mix it up!

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Are You Smart Enough to Say It Simply?

Today, we’ll share a recent experience with an intern and a doctor. The intern explained what was going on, and we understood almost none of it. He only used medical terms. When we questioned him, he compounded it with even more technical words. A great guy, but he didn’t communicate effectively.

 
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Then we talked to the doctor. The doctor explained everything in human terms so we fully understood. Sure, she used technical terms, but she quickly explained what they meant in layman’s language.

She was smart enough to say it simply!

So from that we can only conclude that women are better communicators than men!

Okay, that’s not what we’re saying. It’s not about gender, it’s about these three factors:

#1 – Personal characteristics

Consider two ends of the spectrum – on one end, there are people who lack confidence. On the other end, there are people with ego.

Confidence. These people may be somewhat new to the subject they’re trying to explain so they’re not that sure of themselves yet. They’re uncomfortable talking about it. So they talk about it the way they learned it – in technical terms. It’s a nervous reaction.

Ego. These people are experts and they want you to know just how smart they are. They may even be arrogant. They’re smart, but not smart enough to realize how important it is to clearly communicate with their audience.

#2 – Communication skills
This is about preparation. They know they have a message to relay, but they don’t put any thought into how to relay it. They’re very skilled in their profession, but they don’t know how to communicate with the average Jane or Joe.

#3 – People skills
They’re not able to read the people to whom they’re talking. If they get a blank stare, it doesn’t register that the person doesn’t understand. These people are brilliant in their profession, but they lack the ability to connect with people, especially those outside their profession.

2 tips to say it simply
Here are two questions to ask yourself about your audience before you try to communicate with them:

Question #1 – What is their level of understanding about your subject?
The answer to this question will help you determine how you form your message. If you’re talking to a colleague, you can go crazy with all that jargon you love! If you’re talking to someone outside your profession, keep it simple!

Question #2 – What do they need to know?

If the CliffsNotes version will do, don’t recite the whole book! Determine what’s really important and leave out all the rest. They’ll ask you if they want more.

It’s smart to keep it simple!

Our bigg quote today comes from the French philosopher, Voltaire:

“If you wish to speak with me, define your terms.”

And limit those terms to terms of use by your audience.

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Next time, we’ll offer guidance to a business owner who’s going through tough times. Until then, here’s to your bigg success!

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