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Phil Gerbyshak on Twitterworks – Part 1

Written on March 9, 2011 by George Krueger & Mary-Lynn Foster in Marketing

We have one of our favorite people on the show with us today, Phil Gerbyshak. He’s a speaker, coach and trainer to small-and-medium sized businesses who want to make it great in life and business. Phil’s also an author, recently publishing his second book, #Twitterworks.

Listen to The BIGG Success Show podcast:

Hear Phil talk with George & Mary-Lynn on The BIGG Success Show! Click the player [7:33m]: Play Now | Play in Popup | Download

In Part 1 of our interview Phil talks with us about:

How he’s living life on his own terms: he recently left his full-time job to pursue his consulting business. How did he do it, and what sparked the career change?

His new book #Twitterworks offers tips for a small business owner to create brand awarness on Twitter. We ask him to share a few of those tips.

Phil shares an example of a business that is doing it right and a business doing it wrong on Twitter (hint: Phil recommends keeping an eye on @AJBombers).

In Part 2, Phil will share how small businesses can use Twitter to help with customer retention. We’ll also ask Phil what he means when he says small businesses should focus on connections, not contacts.

iPhone/iPad Podcast Player

Listen to Phil Gerbyshak on Twitterworks-Part 1

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00678-030911.mp3

Tags: audioblog, author, bigg success, books, george krueger, intervview, mary-lynn foster, medium sized businesses, phil gerbyshak, small business owner, the bigg success show, twitter, twitterworks

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Michael Port on Book Yourself Solid Part 2

Written on January 26, 2011 by George Krueger & Mary-Lynn Foster in Marketing

On the BIGG Success Show today, we continue our conversation with Michael Port. Michael is a coach, a speaker and a New York Times best-selling author of four books. He recently updated his first book – Book Yourself Solid. Now one of the best marketing books ever written is even better.

In Part 1 of our interview with Michael, he told us how to Book Yourself Solid with the kind of clients you want to serve, so you can live life on your own terms in business.

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Hear Michael talk with George & Mary-Lynn on The BIGG Success Show! Click the player to listen [9:24m]: Play Now | Play in Popup | Download

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Listen to the podcast, the second half of our conversation to learn:

*How Michael’s “Red Velvet Rope Policy” helps you book the clients you want.

*How a night club owner in New York, who wouldn’t let Paris Hilton into his hotel/lounge, perfectly illustrates Michael’s “Red Velvet Rope Policy”.

*Why business owners have called Micheal crying because their success is not on their own terms

* Why he didn’t spell the “Think Big Manifesto” like this: “Think BIGG Manifesto.”

* Why Michael encourages you to attend his free “Think Big Revolution” weekly conference calls. (We’ll be the featured guests on February 1st, so please join us).

Visit BookYourSelfSolid.com to download two free chapters of the new updated and expanded edition of the book. Michael says it contains ninety-eight new pages, system improvements, and major rewrites to reflect how the world of marketing has changed.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00665-012611.mp3