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The Biggest Mistakes People Make Using LinkedIn-Part 3

Written on April 28, 2012 by George Krueger & Mary-Lynn Foster in Marketing

We’re wrapping our conversation on The BIGG Success Show with LinkedIn expert Wayne Breitbarth, author of the book: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search

We’ve been talking about the five biggest mistakes people make when using LinkedIn.

In Part 1, Wayne told us about:

- Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

- Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

In Part 2 we discussed:

- Biggest Mistake #3: Failure to recognize the importance of having lots of trusted professionals in your LinkedIn network

and not getting recommendations.

- Biggest Mistake #4: Using LinkedIn to advertise your products and services.

In this segment, we learn about the final mistake that businesses/brands are making:

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 7:45)

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Biggest Mistake #5: Lack of a consistent company wide message and policy.

How LinkedIn is powerful for companies and why consistency is key
Why your employee’s profile is either helping or hurting your brand
Ideas on how companies can create that consistency about their brand with their employees
How to create a strategy when using Groups to help promote your company
Why it is essential to have a company page on LinkedIn and what it search engine keywords your company profile should contain.
What you should be doing to maintain your LinkedIn personal page and your company page.
Should recommendations go on your personal profile or company profile?

Visit Wayne’s website to get free weekly LinkedIn tips along with a free chapter of his book .

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00805-042812.mp3

Tags: audioblog, bigg success, branding, Business, george krueger, interview, linkedin, mary-lynn foster, Personal Branding, podcast, power formula, social media, the bigg success show, wayne breitbarth

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The Biggest Mistakes People Make Using LinkedIn-Part 2

Written on April 26, 2012 by George Krueger & Mary-Lynn Foster in Marketing

We’re continuing our conversation on The BIGG Success Show with Wayne Breitbarth, LinkedIn expert and author of the book: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

We’re discussing the five biggest mistakes people make when using LinkedIn. In Part 1 of our interview we talked about:

- Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

- Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

In this segment, learn about these mistakes:

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 9:50)

Standard Podcast: Play Now | Play in Popup | Download

iPhone/iPad/Mobile Podcast Player

Biggest Mistake #3: Failure to recognize the importance of having lots of trusted professionals in your LinkedIn network / Not getting recommendations.

What Wayne says is the most powerful aspect of LinkedIn

How LinkedIn is like the “6 degrees to Kevin Bacon”

Why 35-40 connections is NOT enough to fully use LinkedIn and the number you should shoot for

Why Groups on LinkedIn are the second most important part of using LinkedIn

There are over 1.2 million Groups on LinkedIn, learn how to get more connections using them.

How recommendations can help you come up more often when people use the keyword search tool to attract more leads.

Biggest Mistake #4: Using LinkedIn to advertise your products and services.

Why the traditional forms of advertising doesn’t work in social media

Your Powerful Formula for promoting yourself on LinkedIn is to: Help people, share valuable information, and build relationships.

How sharing your work in terms of questions and discussions will take away the “in your face” advertising.

Why you should spend time listening on social media spaces to learn the communication skills.

How to listen on LinkedIn by simply visiting your home page.

Why Groups provide a listening tool for you too.

How to find conversations in your space using keywords and a tool hardly anyone uses: “LinkedIn Signal” or “Search Status Updates.”

Wayne shares an example of how he was able to connect with a potential client who wasn’t even in his network by using the listening tools in LinkedIn.

Visit Wayne’s website for a free chapter of his book The Power Formula for LinkedIn Success and to learn more about his LinkedIn training offerings.

Next time, learn about a silly little thing that many companies overlook on LinkedIn and why it hurts your brand.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00804-042612.mp3