Here’s a concept that business owners often struggle to really understand: Every penny you spend is an investment.
We’re used to seeing investments show up on our Balance Sheet. We buy a new computer and we see it added there.
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Hear George & Mary-Lynn share a cost cutting technique on The Bigg Success Show! Click the player to listen: Play Now | Play in Popup | Download Last time, we looked at the two most common ways to analyze a potential project. We focused on the money side which works great for business decisions because the cost of time is included implicitly.
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Hear George & Mary-Lynn discuss today's topic on The Bigg Success Show! Click the purple player: Play Now | Play in Popup | Download We wrap up our conversation with John Jantsch on today’s Bigg Success Show. John is the author of the fantastic book, Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide. So far, we’ve discussed:
Part I: getting closer to customers and building your business with strategic partnerships
Part II: how to add value [...]
Hear John talk with George & Mary-Lynn on The Bigg Success Show! Click the purple player: Play Now | Play in Popup | Download
