But it hasn’t lived up to our expectations. It’s too formulaic. It really comes off as a publicity stunt to us.

However, it made us think about why entrepreneurial leaders should not operate covertly. So, in this BIGG Success Show podcast, we discuss:

• the small business advantage in engaging employees
• how one small business CEO leads “in the open”
• why you can’t lead from the executive suite
• why the “know – like – trust” continuum doesn’t just apply to customers
• 3 steps to create employee loyalty

How do you create loyalty?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00670-021011.mp3

(Image in today’s post by svilen001)

You might wonder if we’re being redundant when we say “your” “own” terms. We can understand why you might think that, but we felt that it was important to convey ownership explicitly.

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We’ve heard about Brand You. It’s useful to think about the brand image we present and how we market ourselves, but we think it doesn’t go far enough. When it comes to creating your dream life, you are an enterprise level manager, not a brand manager.

A new paradigm

A new paradigm about the role we play in our own lives is gaining traction. Our definition of bigg success – life on your own terms – encompasses this new mindset.

You are the entrepreneur of your own life.

We normally think being an entrepreneur means “I own my own business.”  We’re saying that, whether you’re employed or self-employed, you are an entrepreneur.

You own your life.

You run it as you see fit.

You create the life that you want to live. Life on your own terms.

You bring together the resources necessary to build that life. You put the structure that is needed in place to achieve your bigg dream.

That’s what an entrepreneur does.

Your life is your enterprise

It’s not just about the work that you do. Your life is about more than that.

Entrepreneurs don’t just sell a product or a service. They build a business, an entire enterprise.

Your life is your enterprise and you build the life you want. This encompasses both your professional and personal lives.

As the entrepreneur of your own life, it’s crucial to find ways to make all the parts of your life work together. Even more than that, why not find a way to get all parts of your life working synergistically with one part adding to another and vice versa? Now that’s bigg success!

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CBS resisted, but Lucy insisted

Lucille Ball was the star of a popular radio show called My Favorite Husband. We’re not sure how many husbands she had, but this show was about her favorite one!

She played the wife of a bank vice president. With the advent of television, CBS wanted to move her show to the new medium. But Lucy wanted her real-life husband, Desi Arnaz, to play her TV husband.

CBS resisted, but Lucy insisted.

The CBS executives eventually gave in and I Love Lucy became a bigg success.

Lucy was an entrepreneur! She lived her life on her own terms.

A unique solution for raising the kids

We know a couple who are divorced. They have young children.

Instead of fighting over custody, they have chosen to add on to their house so they can each go on with their lives and their children can be with both of them every day.

This is a unique solution that is working for them. What else matters? Some people think it’s kind of strange, but why should these two people care?

They are entrepreneurs, living their life on their own terms.

A merger that works

We decided we wanted to work together, to merge our professional lives as well as our personal lives. We created Bigg Success to allow us to do that.

We travel together. We work together. We live together. We see each other all the time.

It wouldn’t work for many couples, but it works for us. We’re living our lives on our own terms.

How about you?

What does life on your own terms mean to you? How are you taking ownership of your life?

Share your story with us by leaving a comment below, calling us at 888.455.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

By typing it or saying it, you will learn even more about yourself. Everyone else in the Bigg Success community learns too. The more we share, the more we all learn. Then we can reach bigg success even faster!

Thank you for sharing your time with us today.

Join us next time when we’ll talk about the “terms” of life of your own terms.

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00357-032409.mp3

Related posts

What is Bigg Success?

The Power of Defining Your Terms

The 5 Elements of Bigg Success

The Bigg Idea Behind Bigg Success

Yesterday, Santa stopped by our studio and told us how he stays so jolly.  Today, we want to share a story about two of Santa’s helpers – you may or may not be familiar with it.

It all began 27 years ago. Larry Stewart was broke. He was also very hungry. He saw a little diner. He went in. He admits that he planned to order breakfast, and then when it was time to pay …. he planned to pretend that he’d lost his wallet. 

The owner of the diner must have had a sixth sense. As Stewart had finished eating, the owner came out from behind the counter and bent down to pick something up from the floor. “Here,” he said to Stewart, “you must have dropped this.” It was a $20 bill!

Stewart made a vow that day. He would help others whenever he could. He did just that. He started immediately. When he had some spare money, he would find someone in need and share his good fortune.

As time passed, Stewart started and succeeded in his own business. But every year, at Christmas, you could see him looking for people who needed a lift. He would give them cash … asking only that they help someone else in return. He became known as “the secret Santa.”

That’s because he did all of this anonymously. We only learned his identity last Christmas, as he realized it would be his last – you see, he was losing his fight with cancer. We lost Larry Stewart in January. During his life, he managed to give away about $1.3 million as the secret Santa.

But his legacy isn’t over. As Stewart lay dying in his hospital bed, a fellow businessman and friend promised Stewart that the mission would be carried on – the businessman vowed to be the next secret Santa. This year, he has crossed the United States going to thrift stores, laundromats, bus stations, and the like handing out $100 bills – maybe one, maybe more – to people in need.

By Christmas, he will have given out $75,000 of his own money. He says he gets a great return – the joy that it creates for him and the people who receive his gift. They know that they’ve received an unconditional gift – based on nothing more than one human being caring for another.

Here’s the secret Santa in action. A couple lost one of their four children to a rare form of cancer in November. They faced incredible medical bills. They warned their remaining kids that Christmas might not come this year.

One day, they heard a knock on their door. Standing there was the secret Santa. He handed them $1,000!

We thought it appropriate today to quote the new secret Santa. 

“Secret Santa lives in each and every one
of us, it’s just a matter of letting him out.”

The good news is that this idea is catching on. More and more people are contacting the new secret Santa. Even interning with him to see how he does it. You can see too in this special report from CBS.

Next time, we’ll discuss the timeless secret for overcoming all the odds … for making your star shine bright.

Until then, here’s to your bigg success!

Yesterday, Santa stopped by our studio and told us how he stays so jolly.  Today, we want to share a story about two of Santa’s helpers – you may or may not be familiar with it.

It all began 27 years ago. Larry Stewart was broke. He was also very hungry. He saw a little diner. He went in. He admits that he planned to order breakfast, and then when it was time to pay …. he planned to pretend that he’d lost his wallet. 

The owner of the diner must have had a sixth sense. As Stewart had finished eating, the owner came out from behind the counter and bent down to pick something up from the floor. “Here,” he said to Stewart, “you must have dropped this.” It was a $20 bill!

Stewart made a vow that day. He would help others whenever he could. He did just that. He started immediately. When he had some spare money, he would find someone in need and share his good fortune.

As time passed, Stewart started and succeeded in his own business. But every year, at Christmas, you could see him looking for people who needed a lift. He would give them cash … asking only that they help someone else in return. He became known as “the secret Santa.”

That’s because he did all of this anonymously. We only learned his identity last Christmas, as he realized it would be his last – you see, he was losing his fight with cancer. We lost Larry Stewart in January. During his life, he managed to give away about $1.3 million as the secret Santa.

But his legacy isn’t over. As Stewart lay dying in his hospital bed, a fellow businessman and friend promised Stewart that the mission would be carried on – the businessman vowed to be the next secret Santa. This year, he has crossed the United States going to thrift stores, laundromats, bus stations, and the like handing out $100 bills – maybe one, maybe more – to people in need.

By Christmas, he will have given out $75,000 of his own money. He says he gets a great return – the joy that it creates for him and the people who receive his gift. They know that they’ve received an unconditional gift – based on nothing more than one human being caring for another.

Here’s the secret Santa in action. A couple lost one of their four children to a rare form of cancer in November. They faced incredible medical bills. They warned their remaining kids that Christmas might not come this year.

One day, they heard a knock on their door. Standing there was the secret Santa. He handed them $1,000!

We thought it appropriate today to quote the new secret Santa. 

“Secret Santa lives in each and every one
of us, it’s just a matter of letting him out.”

The good news is that this idea is catching on. More and more people are contacting the new secret Santa. Even interning with him to see how he does it. You can see too in this special report from CBS.

Next time, we’ll discuss the timeless secret for overcoming all the odds … for making your star shine bright.

Until then, here’s to your bigg success!