Bigg success is life on your own terms. We’ve said that the reason for the redundancy – “your own” – in our definition of bigg success is to explicitly show that you are the entrepreneur of a very important enterprise – your life.
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Hear George & Mary-Lynn discuss what's crucial to your personal brand on The Bigg Success Show! Click the purple player: Play Now | Play in Popup | Download
Hear George & Mary-Lynn discuss what's crucial to your personal brand on The Bigg Success Show! Click the purple player: Play Now | Play in Popup | Download___
If life on your own terms means building your own personal brand, there’s a very important principle to keep in mind:
You’re the entrepreneur, the CEO, and the brand manager!
With their careers, some people fall short in reaching their potential because they just sell a service. They exchange their time and knowledge for money.
As bigg goal-getters, we don’t want to just sell a service. We want to create our own brands.
But we don’t want to just create a personal brand, we want to build our lives on our own terms.
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One crucial key to building our personal brands is consistency. There are at least three areas where this holds true:
Promotion
One of the things the biggest brands do very well is convey a consistent brand image. Yet that’s one of the mistakes that we make most frequently in building our personal brands: we’re inconsistent in showing ourselves to the world.
You want to convey a consistent message across all the media you use – your resume, your cover letters, your e-mails, notes you send, social media you might use, clubs you join, and on and on. With these materials, you create the image of who you are.
You also want to keep in mind who you’re trying to relate to in order to create the best promotional materials for your brand. Promotion sets the expectations. What can I expect from you? That’s your brand promise.
Performance
You want to meet, or better yet exceed, the expectations you set. Believe it or not, it’s better to deliver at a consistently lower level than to perform poorly at times and superbly at others.
Kind of counterintuitive, isn’t it?
However, think about your experiences as a customer. Aren’t you happier if your expectations are low but satisfied, than if your higher expectations aren’t met?
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For a very simple example, think about getting an e-mail from me today that is written well and has no typos. Tomorrow, I send you an e-mail that’s just full of typos. What would you think?
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I might think, “What’s going on with George today? Is he sick? Is he too busy? Is he just this careless sometimes?” It raises a lot of questions.
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At the start, strive to meet expectations all the time. Then find ways to gradually improve your performance so you exceed expectations regularly. That leads to bigg success!
Persona
Have you ever dealt with a person who is very chatty and friendly one day and may seem somewhat aloof at other times?
It’s okay to be moody; we just don’t need to share it with the world! We have to find a way to control our emotions so we present a consistent temperament.
Sweatin’ to an example
Think about Richard Simmons. He’s done pretty well for himself. He’s always dressed in the same kind of clothes, complete with the shortest of shorts. He’s wacky and upbeat. He’s always empathetic and dancing to the oldies!
You may not want to emulate Richard Simmons. We can understand. However, he has done an outstanding job of building his brand. You know what to expect and he consistently delivers.
All someone has to do is say Richard Simmons and you get a clear image in your mind of who he is and what he’s about.
That’s the lesson for all of us. Consistently – in your promotion, your performance and your persona – build your personal brand so you can live your life on your own terms. That’s bigg success!
What are you doing to build your personal brand?
You can share that with us by leaving a comment below, calling us at 888.455.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.
Thanks so much for personally reading our post today. We brand that a good day!
Please join us next time when we share how recent bad luck and bad timing almost kept us from life on our own terms.
Until then, here’s to your bigg success!
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Getting The Credit You Deserve
(Image in today's post by blary54)
Today on The Bigg Success Show, we were privileged to visit with Benjamin Klein. Benjamin is the CEO for The Art of Charm, a highly successful coaching service. He is an expert in the psychology of sales, management and success. He has used that knowledge to create an upcoming program called Success Principles.
The most important success principle for me has always been to say what I mean and mean what I say. It’s very important to come from a position of honesty and integrity and to do things that not only create value for you, but also for those around you. You don’t go into it dependent on the outcome, whether it will be reciprocated or not. If the value is reciprocated, they are the type of person you want to work with. If the value is not reciprocated, you have saved yourself months of time dealing with someone you don’t want to work with. You give up a little bit upfront, but that just comes with honesty and integrity and knowing that you’re creating value for those around you.
