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The Only Two Ways to Play the Game of Life

Written on October 20, 2011 by George Krueger & Mary-Lynn Foster in Goals

You see it all the time in the world of sports. It’s true in the game of life as well. There are only two ways to play the game – you can play to win or you can play to NOT lose.

The difference is in your attitude. Your attitude affects your actions. Your actions determine your altitude.

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Don’t play it safe

You’re a winner. So you won’t play it safe. You’ll be willing to stick your neck out. To try something new. To experiment.

It may not work, but that’s okay. Because winners learn and press on. You may experience a setback, but you won’t be defeated.

Try an unexpected play

You’re a winner. So once in a while, you’ll try an unexpected play. You know most people wouldn’t dream of doing such a thing. So you may face ridicule. You won’t care.

You know it won’t always work out. But sometimes it will. And it will put you light years ahead of the same people who scoffed at you.

Play to your strengths

You’re a winner. So you’ll play to your strengths. Many people spend too much time thinking about their weaknesses. You’ll come to understand what you do exceptionally well and build your plan around those things.

Play to your competitor’s weaknesses

You’re a winner. So you’ll play to your competitor’s weaknesses. Here’s where the game of life takes a twist from the world of sports. By playing to your competitor’s weaknesses, you may become your competitor’s ally.

Because your competitor may have strengths you don’t have. By working together, you may accomplish more than you can independently. You may win by helping your competitor win.

When you fall behind…

You’re a winner. So when you find yourself falling behind, you’ll redouble your efforts to get ahead. You will summon your resolve. You will not be beat. Because you will always play to win.

There will be days when you just can’t overcome. You won’t emerge the victor. But you will only allow yourself a short period of time to take in the lessons. Then you will focus on the job at hand. Playing again.

Tomorrow is a new day. You will try again. You will win. Because you’re a winner.

When you’re ahead…

When you’re ahead, you won’t rest on your laurels. You won’t start to play it safe. You will keep pressing on.

Occasionally, you will take time to celebrate your accomplishments. Then you will play the game again tomorrow. And you will win. Ah, the joy of BIGG success!

Do you play to win or do you play to NOT lose?

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Tags: altitude, attitude, audioblog, bigg success, competitor, george krueger, mary-lynn foster, podcast, the bigg success show, winning the game, world of sports

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The Single Dumbest Thing a Start-Up Entrepreneur Can Say

Written on March 8, 2011 by Guest Post in Entrepreneurship

There’s one thing start-up entrepreneurs should never think. If you find yourself thinking it, think again. And, whatever you do, don’t ever say it to a potential funder.

Yet a lot of new entrepreneurs do think this. Worse yet, they say it out loud.

“Who’s your competition,” the prospective investor inevitably asks.
The entrepreneur exclaims, “That’s the best part – we don’t have any. This idea is so original; no one else in the whole world is doing it!”

Credibility destroyed. At best, it means they don’t understand their business. At worst, it means they haven’t done their homework.

In either case, they won’t get the money they need. So here are three things to understand about competition for your start-up:

Your customer could do something else
You may have the only newfangled whiz-bang store in town. But your future customers have been getting by with a substitute for quite a while now.

It may not be ideal, but they will have to make a change to buy your product. Most people resist change. How will you entice them to do so?

Your number one competitor may be your customer
If your new business is a service, can the customer do it themselves? If so, your customers may be your top competitors. This is true of both the consumer market and the business market.

They can probably do it themselves for less than you can do it for them, at least in the short run. What makes your service so special that they should pay you more? Or can you prove that you are less expensive in the long run?

No competition is probably a bad thing
This is another miscalculation in thinking. In almost all cases – if no one is doing what you’re thinking about doing – it probably means you shouldn’t do it either.

It may mean that the market isn’t large enough or receptive enough. If it’s the latter and you really have no competition, how much money will it take to educate the market?

If you had a competitor, you could share the cost. But you don’t. So you will have to do it all alone. It’s an incredibly expensive task for a fledgling start-up.

If you’re in the midst of planning your start-up, study your business so you can talk intelligently about your competition. It will get you one step closer to the funding you need.

Image in ttoday’s post from lusi