consistency | Bigg Success

Tag Archive: consistency

What is Your Thing?

Written on April 23, 2009 by George Krueger & Mary-Lynn Foster in Personal Branding

Today we introduced a new segment on The Bigg Success Show – Tutors on TV. You really might enjoy listening because we can’t fully replicate the experience in text!

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Hear George & Mary-Lynn introduce the fun sounder for "Tutors On TV" on The Bigg Success Show! Click the purple player: Play Now | Play in Popup | Download

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One of our favorite TV shows is How I Met Your Mother. On a recent episode, two of the characters, Barney and Marshall, were discussing that there could be more layoffs at the bank at which they both work.

Barney says he’s not worried about it because he has too much on them. But Marshall is worried.

Barney tells Marshall he needs a “thing” – something that makes him fun and well-liked. Barney points out the guy in Account Services who’s known as “The Food Guy.” There’s “Fantasy Guy”, “YouTube – Clip Guy”, and even creepy “Back Rub Guy.”

After several attempts, Marshall came up with “Sports Guy” – he ran the fantasy sports league at the office.

Although this is a comical way at looking at how to stand out, it probably isn’t going to help you keep your job. But there’s an underlying lesson that will help you build your personal brand.

A memorable characteristic

Our friend, Jay Ehret, The Marketing Guy, recently left a great comment on a show we did about personal branding. We said it was important to have a consistent persona. Jay added that it was also crucial to have at least one memorable characteristic.

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george People tell me all the time that they love my laugh. It’s funny – I don’t know how to develop a good laugh. But I know when I hear anyone in my family laugh, I get a kick out of it. I guess I’m lucky enough to share the same genes.

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marylynn George’s laugh makes people feel good. And he has a natural ability to make them laugh. People love that about him.

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So what about you makes you stand out? For what do people remember you? What’s your thing? It can be as simple as a handshake. You may be sincerely likable. There are a lot of possibilities.

Beyond personality

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marylynn But it goes beyond personal characteristics. It’s also about what you’re really good at. I think I’m pretty good at audio production. I have experience, but also a real passion for it.

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george People often comment about the production quality of The Bigg Success Show. I tell them Mary-Lynn gets all the credit for that. For example, she created the fun sound effect for our show today as well as all the sound you ever hear on our show.

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You may be the go-to person or the connector – you’ve got a great Rolodex. You may be the person who can lead people others can’t. Once again, there are a lot of places to find your thing.

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Would you like more tips and tools to live your life on your own terms? Subscribe to the Bigg Success Weekly – it’s FREE!

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Finding your thing

We think you often find your thing where your passions meet your proficiencies. What do you love? What are you really good at? They’re not always the same, but they often are.

If you’re a really humble person, it may be hard to think about what your thing is. But fortunately, there’s a really good solution …

Ask!

Ask your family, friends, and closest associates what they think that thing is for you.

A bigg request

We want to do more segments of Tutors on TV. We’d love it if you help us out. Have you learned a thing or two from a TV show?

Please share that with us by leaving a comment below, calling us at 888.455.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

We thank Jay for sharing his fantastic insight with us. And we thank you so much for reading our post today.

Please join us next time when talk about sharing toys. Until then, here’s to your bigg success!

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00379-042309.mp3

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For What Will You Be Famous?

Getting The Credit You Deserve

Your Potential Power

(Image in today's post by lilie)

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A Crucial Part of Your Personal Brand

Written on April 2, 2009 by George Krueger & Mary-Lynn Foster in Personal Branding

business_card Bigg success is life on your own terms. We’ve said that the reason for the redundancy – “your own” – in our definition of bigg success is to explicitly show that you are the entrepreneur of a very important enterprise – your life.

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Hear George & Mary-Lynn discuss what's crucial to your personal brand on The Bigg Success Show! Click the purple player: Play Now | Play in Popup | Download

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If life on your own terms means building your own personal brand, there’s a very important principle to keep in mind:

You’re the entrepreneur, the CEO, and the brand manager!

With their careers, some people fall short in reaching their potential because they just sell a service. They exchange their time and knowledge for money.

As bigg goal-getters, we don’t want to just sell a service. We want to create our own brands.

But we don’t want to just create a personal brand, we want to build our lives on our own terms.

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Would you like more tips and tools to live your life on your own terms? Subscribe to the Bigg Success Weekly – it’s FREE!

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One crucial key to building our personal brands is consistency. There are at least three areas where this holds true:

Promotion

One of the things the biggest brands do very well is convey a consistent brand image. Yet that’s one of the mistakes that we make most frequently in building our personal brands: we’re inconsistent in showing ourselves to the world.

You want to convey a consistent message across all the media you use – your resume, your cover letters, your e-mails, notes you send, social media you might use, clubs you join, and on and on. With these materials, you create the image of who you are.

You also want to keep in mind who you’re trying to relate to in order to create the best promotional materials for your brand. Promotion sets the expectations. What can I expect from you? That’s your brand promise.

Performance

You want to meet, or better yet exceed, the expectations you set. Believe it or not, it’s better to deliver at a consistently lower level than to perform poorly at times and superbly at others.

Kind of counterintuitive, isn’t it?

However, think about your experiences as a customer. Aren’t you happier if your expectations are low but satisfied, than if your higher expectations aren’t met?

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george For a very simple example, think about getting an e-mail from me today that is written well and has no typos. Tomorrow, I send you an e-mail that’s just full of typos. What would you think?

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marylynn I might think, “What’s going on with George today? Is he sick? Is he too busy? Is he just this careless sometimes?” It raises a lot of questions.

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At the start, strive to meet expectations all the time. Then find ways to gradually improve your performance so you exceed expectations regularly. That leads to bigg success!

Persona

Have you ever dealt with a person who is very chatty and friendly one day and may seem somewhat aloof at other times?

It’s okay to be moody; we just don’t need to share it with the world! We have to find a way to control our emotions so we present a consistent temperament.

Sweatin’ to an example

Think about Richard Simmons. He’s done pretty well for himself. He’s always dressed in the same kind of clothes, complete with the shortest of shorts. He’s wacky and upbeat. He’s always empathetic and dancing to the oldies!

You may not want to emulate Richard Simmons. We can understand. However, he has done an outstanding job of building his brand. You know what to expect and he consistently delivers.

All someone has to do is say Richard Simmons and you get a clear image in your mind of who he is and what he’s about.

That’s the lesson for all of us. Consistently – in your promotion, your performance and your persona – build your personal brand so you can live your life on your own terms. That’s bigg success!