There are two related myths that keep many would-be entrepreneurs from ever getting started:

• All you need is a killer idea to be a BIGG success.
  
• You just have to be in the right place at the right time.
  

Hear George & Mary-Lynn debunk these myths on The BIGG Success Show! Click the player to listen.

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While our society seems to perpetrate these myths, the professionals know better. Bankers and venture capitalists say they bet on jockeys, not horses.

So think about your idea. But then ask yourself: Can you deliver…

• hard work smartly?
  

  It’s the old “1% inspiration, 99% perspiration” thing. Are you willing to do the hard work? Can you prioritize so you’re focusing on your most important tasks? Can you turn sweat into equity?
  

• progress daily?
  

  Results are what you’re really after. But in the earliest stages of a business, you really just need to see progress. Focus on moving forward at least a little bit every day.
  

• solutions profitably?
  

  Thrilling customers by helping them solve a problem is critical. However, you’ll never reach stabilization if you aren’t able to charge enough. You must earn a reasonable return, given your risk, for the time and money you invest.
  

• strength flexibly?
  

  You must be mentally, emotionally and physically tough to be an entrepreneur. You need strength to press on with your strategy in the face of seemingly insurmountable obstacles. At the same time, you must have the strength to admit when there is a better way.
  

Your idea is important. Today, however, you can test most of them inexpensively. So spend some time fleshing out your idea but then do something with it! You can’t be a BIGG success if you never get in the race.

Do you have an idea but aren’t sure what to do next?

Are you a startup struggling with execution?

Maybe we can help; check out our coaching packages.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00699-051711.mp3

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1. You are the entrepreneur of your life; you and only you are in charge of it.

2. If it works for you, it works.

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With these two principles in mind, you can steer your way through good times and bad to get to your destination.

There are natural laws which we can't break without unfavorable consequences. But we also place a lot of "rules" on ourselves. These rules come from many influencers – family, friends, co-workers, Hollywood, advertisers, society at large, and tradition to name a few.

Sometimes we need to follow these rules. Sometimes it pays to break them. Here’s an example:

Fred DeLuca had just graduated from high school. He wanted to go to college and then medical school, but he had a problem. The only jobs that he could get only paid minimum wage. He couldn't make enough to pay for his education.  

So he approached a family friend and asked him for the money to start a restaurant. He got the money and opened the restaurant. It lost money – Fred would have been better off working for minimum wage!

But the young man was not dismayed. He did something that we wouldn't do; maybe you wouldn't either.

He opened a second store nearby!

There was just one problem – it lost money too.

What Fred did next was downright crazy – he opened a third restaurant!

Before long, all three locations were profitable because he could advertise all three with the same budget as just one.

This is the story of how Fred DeLuca started Subway. His tactic – opening more stores in spite of losses – may not work for anyone else. It doesn't matter to Fred; it worked for him.

With the two key principles in mind, here are the action steps to duplicate the success of bigg winners like Fred DeLuca. We’ve put them into an acronym to make them easier to remember: I STEER.

Investigation: Match your talent with a specific market opportunity.

Strategy: Formulate a plan to get started.

Tactics: Break your strategy down into specific actions to be done by a specific time.

Execution: Act upon your tactics.

Evaluation: Review your progress and make any and all necessary adjustments.

Reprise: Repeat these steps in harmony with the knowledge you've gained.

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Thank you so much for sharing some of your time with us today. Please join us next time when we’ll tell you how to feel better right away. Until then, here’s to your bigg success.

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00509-102709.mp3

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(Image in today's post by longnshort)