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Every business owner today is looking, more than ever, for ways to gain a competitive edge and stand out. Yet we’re reluctant to spend money. So if you can find a way to get publicity for your company, it’s like free advertising.

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Today, we specifically talked about getting on the radio as an expert. Barbara, you have some great strategies to become a regularly featured expert on a few high profile radio shows.

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It’s like anything else when you’re doing communications – you have to have a topic and someone to listen to it. What I’d like to cover is how to get a topic that will get a radio station interested. What is hot? Because when you’re contacting them, you need something that will grab them and their listeners. One way to do that is to diagnose the pain. What are people really having trouble with and how can you help them? I’ve found that there are three easy ways to find out what the hot topics are. Think of yourself as a newsmaker, a trend setter, and a talk tracker.

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I really like that – newsmaker, trend setter, and talk tracker – the three easy ways to get up to speed on your topic.

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Yes, and once you put yourself in the place of someone else, and give yourself some authority in your own mind, it’s easier to assume that position in front of people on the radio or even in your conversations with your clients on a day-to-day basis. Let’s talk about what it means to be a newsmaker. For me, the easiest way to be a newsmaker is to follow who’s making the news. One way to do that is with Google Alerts. Google has this service where you can sign up to track what’s going on with a specific keyword. So for any topic you want, you ask Google to track it for you. Then Google e-mails you a digest of sites and blogs where conversations are going on around your topic. It might be a survey, the results of a test, press releases and blog entries. There will be a summary, too. So you can look at those and collect each one of them so you have an idea of what’s going on right now.

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This is how you begin to be the expert who knows what’s going on. You can use Google to get all of these notes and have your finger on the pulse of whatever your specialty is.

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Exactly. That makes you really attractive to a radio show host or even media in general over time.

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So, Barbara, now that you’re a newsmaker, how do you find receptive radio stations?

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There is a site, Radio-Locator. If you go there, you can type in your zip code or your city and it will give you all the radio stations within the radius that you select. So that would be a good place to start.

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Visit Barbara’s web site, Wired PR Works where she has 500 articles on marketing and public relations. The articles are free and she’ll tell you more about getting free advertising!

In the Expert Session, Barbara shared so much more. She gives a tutorial on setting up Google Alerts, tips on alerts you might want to set up and an example of how to do it. Even better, she doesn’t use “techie talk!”

She also talks about:

• how to be a trend setter

• how to tap into the virtual water cooler to listen in on conversations about your industry

• what you need to promote yourself to radio stations

• the most important words to tell a radio host that guarantees you'll get more calls

• what you should have in your promotional package

• and much, much more in four tracks of about ten minutes each

The Expert Session is available as a digital download for purchase. Click here for The Bigg Success Show Expert Session with Barbara.

Thank you so much for reading our post today. We’ve all heard of “child’s play.” Check in next time when we discuss child’s work. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00269-112008.mp3

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In another Bigg Success Show Expert Session, we talked with Joan Sotkin. Joan is the creator of the popular web site Prosperity Place and the author of the award-winning book, Build Your Money Muscles. Joan has been helping people understand and improve their relationship with money for over 25 years.

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5 Feelings People Associate with Money

Joan has an interesting take on money. She says that the emotions you bring to your money – those underlying feelings you have – greatly impact how you manage your money.

During our Expert Session, Joan told us about the five major feelings that people associate with their money: 

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What you bring to your numbers is based on who you are – how you think, what you believe, and how you feel. In my book, I identify the five major feelings that people act out through their money – anger, shame, deprivation, a sense of being trapped, and a sense of aloneness. One of the main feelings people act out with their money is their sense of aloneness. “I can’t run out of money; I can only run out of people, because money is always attached to people. So if I owe you money, you won’t forget about me.”

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We found this very interesting. Owing someone money may enter our minds as a good thing, because it means we have a relationship.

Another thing we like about the Expert Session is Joan goes into the feelings about retirement plans. She digs in deeper to explore feelings of anger and fear.  

Why more money may bring more struggles

A lot of people find that the more money they make, the more difficulties they have. Why is this? Here’s what Joan says:

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There are nine exercises in my book. I start with turning the toilet paper around in a new direction so you can get used to changing. People have to adapt to the process of change because it’s very uncomfortable. When you change, you go through a period of disorientation. When you move from one house to another house you want to be in, stupid things happen. You don’t where anything is. You lose your keys or your wallet. You bump into walls. I call those the “moving stupids.” When you start changing how you “be” in the world – when you start responding differently to things – your life is going to change. That gets uncomfortable. I spoke to someone the other day who said, “I’m just at that place again. Every time I start making more money, something happens and I get back to the same old point again.” Because you have to learn how to deal with more money. It feels different. It’s amazing how much feeling comes with money — $10,000 feels different than $1,000. It’s that disorientation of change that makes people give up what they’re doing and go back to their old ways of doing things.

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Even before this financial turmoil we’re going through kicked in, we read that there is the psychological profession is experiencing growth helping people understand the psychology behind their money decisions. We applaud Joan for being ahead of her time, because she’s been looking at this for years!

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In addition to what we’ve already discussed, Joan talks about how your financial identity and the vocabulary you use affect your results. You’ll also learn how to connect to your feelings so you manage your money better. And there’s so much more in the forty minute discussion in one easy-to-download track!

Next time, we’ll talk about time vampires. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00251-102708.mp3

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