Tag Archive: expert

Is it Time to Buy a House?

home_sales The national news is full of bad news about our economy – rising unemployment, stocks hitting ten-year lows, and the value of our homes falling. We wanted to get an inside perspective so we turned to the experts – the National Association of Realtors. We were fortunate to be joined by Jed Smith, their Senior Economist, on The Bigg Success Show today. Here’s a recap of our conversation:

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icon for podpress  Hear Jed talk with George & Mary-Lynn on The Bigg Success Show! Click the purple player: Play Now | Play in Popup | Download

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marylynnWe’re hoping for some rainbows and butterflies from you, Jed. Are there markets where home prices are actually rising?

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jedThere are a few. Right now, the market is in a process of stabilizing, which means that prices are down but sales activity is up in quite a few markets. Just to give you a few examples, prices are actually rising a little in Minneapolis, Minnesota; Mobile, Alabama, Stamford, Connecticut; and Amarillo, Texas. It varies around the country depending on a lot of local conditions. However, right now, we’re particularly interested in the level of sales. Obviously, a good level of sales can lead to an overall price rise in the future and, as your listeners probably know, both sales and prices have been declining for awhile. We’d sure like to see those level out and there’s some reason to believe that we’re getting to the bottom of the market.

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george
Real estate is still a local game, right?

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jedYes. Every market is local. To give you an example, prices are way down in Prince William County, Virginia. That’s a suburb of Washington. Just across the way, up the street in Washington, D.C., prices are stable; and in Arlington, Virginia, prices are actually starting to rise a bit. So it varies from region to region.

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georgeSo, while we may be hearing doom-and-gloom about national real estate prices, it’s possible – depending on your local market – that the dream house you want to buy is getting more expensive.

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jedWell, prices right now are down. As I said, they are starting to turn a little bit in a few markets. Most markets are either declining a little or holding steady while they’re getting ready to turn. But I think if you’re thinking about a house right now, I don’t think you want to think about a short-term flip. There was a lot of flipping a few years ago during the rapid run-up in prices in 2006 and 2007. Right now, as measured in terms of affordability, taking into account interest rates which are at an all-time low coupled with reasonable prices, housing is actually a very good buy. If you’re not buying it to flip it, but rather to hold it for five or six years, I think you’ll be very pleased with the ultimate result.

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georgeOn average, Jed, how much have house prices fallen back nationally from their peak?

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jedWell, that will vary from area to area. I think we want to talk in terms of the last year. They’re down about 15 percent in the last year, probably down about another 10 percent above that from the peak. That’s not true everywhere. That’s just a national average, like my head’s in the furnace and my feet are in the Artic, so I’m comfortable on average.

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george
I like the way you explained that!

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jedWe think that with the forthcoming recovery – there’s a lot of spending going on, a lot of economic stimulus, and a lot of effort to stop foreclosures – we project that prices will start to level out, certainly, by the fourth quarter of this year. That’s why, when prices are in good shape and you can get that $8,000 tax credit, right now is a good time to consider buying a house if you don’t own one.

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marylynnWe’ve been hearing that prices in areas like Detroit are just astoundingly low. Is it wise to go into an area that has been beaten up and buy some property there?

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jedThat depends on the long-term outlook for the area. Let’s put this into a little broader perspective than Detroit. Much of California, Arizona and Nevada have had prices that have been beaten up pretty thoroughly. Yet we all know that those areas are going to have vibrant job growth over the next four or five years and, right now, we see buyers flocking out to purchase property in that area. The prices are low, but the number of buyers showing up is substantial. I think for the longer term, these folks are getting a good buy.

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marylynnFor people who are thinking about buying in some of those areas, do you have any recommendations for finding an area that is beat up but has long-term growth potential? How do people get that information?

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jedThis is the type of information – specific market characteristics – that a Realtor would know. A Realtor could give you an idea of the outlook for jobs, income, population in a specific area, and how prices compare to the overall market for that area. That’s why we would recommend working with an expert – a Realtor – to understand the market because there are some good buys out there.

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george
And you probably know a Realtor or two, don’t you Jed?

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jed

I probably do.

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georgeI think you’re absolutely right. I have found in my life that it pays to turn to the professionals and let them help guide you through the process. With a Realtor, you know it’s win – win all the way through.

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jedWe think that Realtors bring a real value-added to the market because they live in the community, they know the community, and they’re part of the community. They’ve been there for a long time and they’ve done a lot of transactions. They can guide you – just like a doctor or a lawyer does with their professional services – in making your largest purchase.

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Thanks Jed so much for sharing your time and wisdom with all of us! And a special thanks to Hilary Marsh and Sara Weis, Jed’s co-workers at the National Association of Realtors, for helping us arrange our conversation with him.

If you’re in the market to buy or sell your house, the National Association of Realtors is a great resource. Check out their tips for home buyers and sellers.

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Thanks so much for reading our post today. Join us next time as look squarely at the four-leaf clover on St. Paddy’s Day! Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00351-031609.mp3

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(Image in today's post by svilen001)

Get Free Publicity for Your Business as a Radio Expert

on_air In another Bigg Success Show Expert Session, we talked with Barbara Rozgonyi from Wired PR Works. Barbara is a consultant and speaker, helping people get more media attention for their business by positioning themselves as experts. Here are some highlights from our conversation:

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icon for podpress  Hear George & Mary-Lynn talk with Barbara on The Bigg Success Show! Click the purple player: Play Now | Play in Popup | Download

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georgeEvery business owner today is looking, more than ever, for ways to gain a competitive edge and stand out. Yet we’re reluctant to spend money. So if you can find a way to get publicity for your company, it’s like free advertising.

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marylynnToday, we specifically talked about getting on the radio as an expert. Barbara, you have some great strategies to become a regularly featured expert on a few high profile radio shows.

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barbaraIt’s like anything else when you’re doing communications – you have to have a topic and someone to listen to it. What I’d like to cover is how to get a topic that will get a radio station interested. What is hot? Because when you’re contacting them, you need something that will grab them and their listeners. One way to do that is to diagnose the pain. What are people really having trouble with and how can you help them? I’ve found that there are three easy ways to find out what the hot topics are. Think of yourself as a newsmaker, a trend setter, and a talk tracker.

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georgeI really like that – newsmaker, trend setter, and talk tracker – the three easy ways to get up to speed on your topic.

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barbaraYes, and once you put yourself in the place of someone else, and give yourself some authority in your own mind, it’s easier to assume that position in front of people on the radio or even in your conversations with your clients on a day-to-day basis. Let’s talk about what it means to be a newsmaker. For me, the easiest way to be a newsmaker is to follow who’s making the news. One way to do that is with Google Alerts. Google has this service where you can sign up to track what’s going on with a specific keyword. So for any topic you want, you ask Google to track it for you. Then Google e-mails you a digest of sites and blogs where conversations are going on around your topic. It might be a survey, the results of a test, press releases and blog entries. There will be a summary, too. So you can look at those and collect each one of them so you have an idea of what’s going on right now.

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marylynnThis is how you begin to be the expert who knows what’s going on. You can use Google to get all of these notes and have your finger on the pulse of whatever your specialty is.

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barbaraExactly. That makes you really attractive to a radio show host or even media in general over time.

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marylynn
So, Barbara, now that you’re a newsmaker, how do you find receptive radio stations?

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barbaraThere is a site, Radio-Locator. If you go there, you can type in your zip code or your city and it will give you all the radio stations within the radius that you select. So that would be a good place to start.

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Visit Barbara’s web site, Wired PR Works where she has 500 articles on marketing and public relations. The articles are free and she’ll tell you more about getting free advertising!

In the Expert Session, Barbara shared so much more. She gives a tutorial on setting up Google Alerts, tips on alerts you might want to set up and an example of how to do it. Even better, she doesn’t use “techie talk!”

She also talks about:

  • how to be a trend setter
  • how to tap into the virtual water cooler to listen in on conversations about your industry
  • what you need to promote yourself to radio stations
  • the most important words to tell a radio host that guarantees you'll get more calls
  • what you should have in your promotional package
  • and much, much more in four tracks of about ten minutes each

The Expert Session is available as a digital download for purchase. Click here for The Bigg Success Show Expert Session with Barbara.

Thank you so much for reading our post today. We’ve all heard of “child’s play.” Check in next time when we discuss child’s work. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00269-112008.mp3

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