There’s another side to artificial dissemination. It can also be a tool if used carefully and properly. We’ll look at two ways to do that.

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Honest vs. Kind

Sometimes we face a battle. It’s not a battle between good and evil. It’s a battle between two competing forces for good. Should we be honest? Or should we be kind?

Picture this … your best friend just had a baby. He’s so proud that the buttons on his shirt are popping. He takes you to see the little guy. Now, the little guy is the ugliest baby you’ve ever seen. He’s so ugly you’re not even sure he’s human!

So your friend turns to you and says, “Isn’t he the best looking baby you’ve ever seen?”

Panic sets in. What do you say? Beads of sweat start forming on your forehead. Do you tell the truth? Or should you be nice?

Artificial dissemination can be used as a tool for kindness.

Authentic vs. “Fake it until you make it”

Now we want to talk about telling the truth, the whole truth and nothing but the truth.

That’s another battle which we must fight every day. We often hear that we should be authentic. Yet we also hear people say that you have to “fake it until you make it.”

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I’m authentic every day … when I first get up. If I wanted to be authentic, I would never shave!

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I wouldn’t wear any make-up!

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It is important to be true to yourself. People can spot a fake. But “fake it until you make it” doesn’t necessarily mean being someone you’re not.

Artificial dissemination can be a tool for casting yourself in the best light.

We’ve talked before about the entrepreneurial roller coaster ride. But people like to do business with successful people. When you’re at the bottom of the ride, you don’t have to tell the world. Just confide in a few close friends or trusted advisors and project an image of success to the rest of the world.

The whole world doesn’t have to know the whole truth. In many cases, with most people, part of the truth will suffice just fine! You’re not on the witness stand for crying out loud!

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I think with social media we sometimes broadcast things about ourselves, not remembering that hundreds or thousands, or hundreds of thousands, of people are going to see it.

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You have to manage your reputation just like companies manage their reputations.

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I remember seeing a tweet from a person I follow. She had just lost her job. I don’t remember what she said, but it was something that would have been better left unsaid.

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The stories you tell about yourself shouldn’t be fiction. But occasionally, you may think of them as part of a docudrama. You can put a positive spin on things. Sometimes that leads to bigg success!

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Authentic or fake it until you make it. Where do you come down in the debate? Share that with us by leaving a comment below, calling us at 888.455.BIGG (2444) or e-mailing us at bigginfo@biggsuccess.com.

Thanks so much for reading our post today.

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Please join us next time when we’ll discuss a surprising thing that others expect from you. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

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Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00444-072309.mp3

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(Image in today's post by clix)

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A friend of one of our friends lied on his resume. He said he had graduated from college. The company found out that, while he was close, he hadn’t actually done all of the work to earn his degree. They fired him.

That’s one of the dangers of artificial dissemination. It can come back and bite you.

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My dad used to say, “Son, always tell the truth. Then you won’t have to try to remember what you said.”

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I understand his point. One lie often leads to another.

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Have you ever met someone who you came to know better over time? At some point, you realize they’re just full of bull caca. But what comes next is even more amazing …

You realize that they’ve told that old story so many times that they actually think it’s true themselves!

That’s the second danger of artificial dissemination: you start to believe it yourself.

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The next form of artificial dissemination is more subtle. In most cases it’s not an outright lie. It usually doesn’t start out as artificial dissemination.

Instead, it’s a failure to deliver on promises.

This can take two forms:

First, it may result from over-promising. Hyperbole, even (think Snagglepuss)!

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It’s important to be excited about what you do, but sometimes in our excitement … we overstate how well we do it!

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Or we over-commit. And I know whereof I speak. I came by this one honestly because my Dad was the same way. Do you ever think you’ve suddenly been turned into some sort of super human who can do way more than you, the human, can actually get done? You stuff your schedule full and then … oh,oh … there’s no way you’re going to get it all done.

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It’s an honest mistake, but it has the same result. Artificial dissemination.

Second, we may not follow up. There are a number of reasons this may happen. It may be what we just said … we over-committed upfront.

It could be that we’re not organized. We need to record the promises we make. Then we need to schedule whatever actions are necessary to follow-up within the time we promised. We need a system!

Because without a system, we forget. Or we never get around to doing the things needed to deliver on our promise. And the result is the same …

It’s the third danger of artificial dissemination: people stop trusting you.

We’ll stop here for now … please join us next time when we’ll look at the other side of artificial dissemination. And this may surprise you. We’ll tell you how to use it as a tool for your bigg success!

Thank you so much for checking in with us today. We really appreciate it and that’s no lie! Until next time, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00443-072209.mp3

Related posts

Artificial Dissemination – A Tool for Bigg Success

Overstepping Stones

Close Encounters of the Rude Kind

Relationship Building Blocks

(Image by karindalziel,CC 2.0)