incentives | Bigg Success

Tag Archive: incentives

What the Car You Drive Says About You

Written on April 20, 2009 by George Krueger & Mary-Lynn Foster in Money

It’s not what you make that really counts; it’s how much you keep. We base that on studies that show how millionaires became millionaires. Sure, they’re always trying to earn more, but they really watch what they spend. That’s one of their secrets to success in many cases.

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Only you know your terms

We were recently at a birthday party for our friend, Tim. His wife had a really cool cake for him. It’s the picture you see with this post.

We were talking with Tim about his Porsche. He’s one of our regulars here at Bigg Success and he commented about how we’re always talking about frugality. A Porsche may not be consistent with that mindset.

But bigg success is life on your own terms. If your terms include having a Porsche parked in the garage, then more power to you!

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george That’s one of the things we love about our definition of bigg success – it’s not judgmental. I can’t tell you what’s best for you. Just like you don’t know what’s right for me. Heck, sometimes I don’t even know what’s right for me!

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marylynn That’s the beauty of life on your own terms. When you’re living it, you don’t judge other people because you think, “Oh, that’s life on their own terms.”

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We try to report what works – what research shows helps you get to that next level of success in your life. But we can’t tell anyone what the right choice is for them. You decide because you’re the one who lives with it.

We hope we provide some additional insight to help you with your decisions, but ultimately you’re the entrepreneur of your life. You’re in charge.

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Would you like more tips and tools to live your life on your own terms? Subscribe to the Bigg Success Weekly – it’s FREE!

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Your car is an expression

Money is one of the two resources we have; the other one is time. One way you express yourself is by how you spend your money and how that affects your play.

So what does all this have to do with a car?

You may choose to have a really cool sports car like our friend Tim. You feel good when you get it out on the road. It’s a reward for all the hard work you do. It may have even been an incentive you gave yourself for achieving something important for your bigg success.

Instead, you may choose a cheaper form of transportation. You would rather express yourself in some other way. For example, you may have a passion and you spend your play time and your money on that hobby.

Or you may choose to drive a hybrid. You’re genuinely concerned about the environment. It’s one of your causes. You feel like you’re contributing to a better world with that choice.

It’s life on your own terms. You choose it. You enjoy it.

The only caution is to make sure your choices really do help you live life on your won terms. Only you will know.

To help you with your choice, think about what’s going on with the five elements of bigg success – money, time, growth, work and play. How does this decision affect them?

Life on your own terms is holistic. It’s a 360 degree view. Seeing the bigg picture leads to bigg success!

What does your car say about you?

Share that with us by leaving a comment below, calling us at 888.455.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

Thank you so much for sharing some of your time with us today.

Please join us next time when we’ll discuss how your play time can make you more productive.

Until then, here’s to your bigg success.

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Increase Your Sales without Spending a Dime on Advertising

Written on August 21, 2008 by George Krueger & Mary-Lynn Foster in Business, Marketing

hilton We were at the Hilton in Las Vegas recently for the New Media Expo. When we checked in, they offered us an upgrade for $25. We thought that an “upgrade” just meant a better room. But we knew we weren’t going to be in the room much. We’d be at the conference all day and meeting up with people in the evening. So why upgrade?

Hear us discuss today's topic on The Bigg Success Show! Just click the purple play button: Play Now | Play in Popup | Download

One evening, we were at dinner with some friends. One of them had upgraded. She got access to the spa and fitness center, a private breakfast, and more! As our friend described it all, we wished we would have gone for it!

However, the employee didn’t talk about the benefits (or even the features) when he offered us the upgrade. He didn’t give us a single reason to do it.

But at least he offered it; some employees don’t even do that. Or there’s the other extreme – selling so aggressively that you begin to wonder if what you were thinking about buying is any good at all. You start to question the company and its products or services.

We don’t know if Hilton…

has an incentive to reward employees who are successful at selling upgrades.

explains why upgrades are good for customers, employees, and the company.

Thoroughly trains their employees to present the benefits of upgrades.

We do know that …

We would have bought if the upgrade was presented how our friend presented it.

“What’s in it for me” applies to employees too!

We still love Hilton!

The power of offering more

Every sale presents opportunities for more sales. One of those opportunities is upselling – selling more of the same thing. According to the great book Yes! 50 Scientifically Proven Ways to Be Persuasive, customers like choices “that fall between what they need at a minimum and what they could possibly spend at a maximum.”

The authors say that if you give your customers two choices, they will likely choose the least expensive one. However, you’ll make more sales than if you don’t offer a second choice at all.

The magic of 3

When you add a third product or service to the process, magic begins to happen. When that third product costs more than the other two choices, customers tend to go for the moderately priced product instead of the least expensive.

george One of my businesses was a heating and air conditioning business. We had always offered our customers service agreements – we would schedule preventive maintenance of their furnace and air conditioner. We expanded that offer to include predictive maintenance (we automatically replaced inexpensive items that regularly broke down) and an all-inclusive program (our customers didn’t pay for anything else). We found that we sold more agreements than we did before. About 8% of our customers bought the high-end service, around 12% bought the low end package, and the rest bought the middle one!

marylynn So it pays to present your customers with a good – better – best offering. Your sales will skyrocket … as long as you can get your employees to tell your customers about it! Do you have any examples to share of good or bad upselling? How about some suggestions on how your business upsells to customers? Share your stories with us by leaving a comment.

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(Image by Old Shoe Woman, CC 2.0)