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Jordan, you have such an interesting story. You went to law school and got this great job on Wall Street, but you still weren’t happy?

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One of the things that people fail to realize is that money definitely does not make people happy. I saw all these people making millions of dollars a year and they were miserable.

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What got you to say enough is enough? And how did you come up with the idea?

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I had been doing Pickup Podcast in law school, as a service to give back to people who had taught me a lot of social dynamics skills. It was a really fun hobby because I had wanted to be on the radio since I was about eight years old! By the time I started actually working on Wall Street, I was making quite a bit of money selling products – other people’s video sets, e-books and things like that – on Pickup Podcast. I was also getting advertising revenue. Then I hired a couple of great coaches because we had so much demand from people who wanted to learn more. The coaching thing really took off. We hired a Corporate Director to do the corporate things – organize our business and finances – that I was having trouble doing. So by the time I’d been on Wall Street for just a few months, The Art of Charm was taking off so much that I was already wondering when I could be completely sufficient. Then, due to the mortgage crisis, the law firm I was at offered a severance package if we wanted to leave. I volunteered, got the buyout, and got the heck out of there!

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So between the job you had, and the money you were making from Pickup Podcast, you were able to hire and retain really good people. Everything just kept growing and then you were able to cut the ties.

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Yeah, I didn’t want to cut the ties with my corporate job until we were pretty sure that things were going to take off and be self-sufficient. Of course, it also didn’t hurt having that nice Wall Street income being funneled right back into the company to help things grow as well.

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Jordan, things just keep happening for you. You now have a show on Sirius Satellite Radio called Game On. Tell us about that.

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That was a “leap and the net will appear” type thing. We were invited to go as guests on another show on Maxim Radio. They didn’t like us at all. They thought we had no idea what we were talking about and there was no way to teach somebody to be successful socially. So we challenged these hosts, on air, that we could help their producer more in eight weeks than they had done in eight months. After eight weeks, he had changed so much. We went back on their show and they ate their words and apologized to us. Everybody in the office thought the producer had improved so much that we must be up to something. So they sent a memo to the executives at Sirius Satellite Radio who offered us a trial show of our own. We did the trial show and just knocked it out of the park. So they offered us our own show on Maxim.

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Now, going back to the coaching, Jordan, I just have to ask – was Will Smith one of your coaches?

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No, Will Smith was not one of my coaches. It’s funny, though, that people do mention that because my co-host, A.J., is friends with the person who actually wrote Hitch. So it’s largely based on what we do here at The Art of Charm.

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It’s a great movie … and it introduces you to the art of charm.

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In a lot of ways, yeah, only we don’t teach how to go after that specific girl. We teach people how to be more socially successful in every aspect of their lives. It’s not necessarily going after that one girl; it’s going after life.

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Is there anything else you’d like to leave with our listeners … anything else for those entrepreneurs-to-be?

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Don’t think that you need a special skill set, connections, or even have done it before, to make a successful business happen. You need to be willing to leap and wait for the net to appear. By that, I mean work really hard because, as we know, the harder we work, the luckier we get. So it’s all about starting – starting with your drive and your passion. Once you’ve found it, take it to the limit. Don’t be afraid to go after what you really want, especially young people. You have the idea now. You have the drive now. Don’t worry about being safe and getting a job first. You have your whole life to take a job that you don’t necessarily want. So you might as well go out and create the lifestyle that you want right now.

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That’s a great point. I love that advice, except for the hard work part!

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It really isn’t that hard of work when you are doing what you love every single day. I work a lot of twelve-hour days, six days a week here at The Art of Charm. I don’t even notice it a lot of the time. People were asking me what I was going to do for my vacation and it hadn’t even occurred to me that I needed one!

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Thanks, Jordan, for sharing your story with us!

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Check in next time to find out about something that neither men nor women seem to want as much as we might think they do. Until then, here’s to your bigg success!

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Direct link to audio file:
http://media.libsyn.com/media/biggsuccess/00244-101608.mp3