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The example

Now we want to look at an example. Let’s say that you make $100,000 a year. You invest 2,500 hours a year – 50 hours a week for 50 weeks – to earn that money. We immediately see that you’re making $40 an hour.

We’ll simplify the 4-step process we discussed last time. Let’s say that you found that 20 percent of your activities generate 80 percent of your income. The old 80/20 rule. We’ll call these your highest-value activities.

So while you earn $40 an hour from your entire portfolio of activities, you’re actually making $160 an hour from your highest-value activities.

Also assume that further analysis showed that you aren’t making any money from 20 percent of your tasks. These are your lowest-value activities, which are really weighing down the overall return on your invested time.

A bigg jump in income

Looking at the lowest-value activities, ask yourself if you can eliminate any of them. Let’s say you determine that all those activities are a complete waste of your time. Further assume that you could spend all of that time on your highest value activities. It’s unlikely that this would be the case, but it illustrates our point simply so let’s go with it.

Under our assumptions here, your income would increase 80 percent. You would make $180,000 instead of $100,000. Instead of making $40 an hour, you’re making $72 an hour. Sounds pretty good, huh?

But it’s really just making sure you’re allocating your time – your most precious resource – most effectively.

Make 55 percent more

The problem is it’s not realistic to think that 20 percent of your time is completely wasted. In fact, we bet you waste very little. A more realistic assumption is that you would have to pay someone to do some portion of these lowest-value activities. But you can afford it now!

In fact, we found that you could pay up to $160 an hour for those activities and still break-even. But we want to do better than break-even.

So we assumed you would pay $50 an hour on average for those activities. In that case, you would make 55% more even after paying someone!

Synergy

Now think about it, you’re paying someone $50 an hour and before you were only making $40 an hour. This is consistent with things we’ve seen in our own businesses as we focus on higher-value activities.

But here’s something else we’ve found – your highest value activities may our lowest value activities. This is where synergy comes in. By partnering with people and organizations around core strengths – we work together, with you doing what you do best while we do what we do best – everyone makes more money without investing more time.

The importance of testing

But what if you just don’t have the money to hire someone to do these things for you? It’s important to test. Just try investing a little more time on your highest value activity.

You may have to give up something – even a little downtime – while you’re doing this. See if you make more money. If you do, keep feeding that task. To do that, find ways to delegate those lower-value activities for you, even if it costs a little money.

Just like a venture capitalist, if you keep funding those activities that generate the highest return and you move away from things that don’t, you’ll make that bigg money you know you’re worth!

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Thank you so much for reading our post today. Until next time, here’s to your bigg success!

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(Image in today's post by bluegum)