Research shows it. We know it.
Engaged employees are more productive. Productive employees help us grow sales faster than costs. Therefore, engaged employees are key to increasing your bottom line.
How’s that for a logic exercise?
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Hear George & Mary-Lynn discuss the four C words on The Bigg Success Show! Click the purple player to listen while you read: Play Now | Play in Popup | Download
Hear George & Mary-Lynn discuss the four C words on The Bigg Success Show! Click the purple player to listen while you read: Play Now | Play in Popup | Download___
Let’s discuss four words – which all begin with the letter “C” – that will help you engage your employees in ten syllables:
First, a one syllable word: Care
Really and truly care about your employees – not as workers, as people.
Throw the old adage about mixing business and friendship out the door. That’s yesterday’s mindset. For every time it bites you in the butt, there will be many times when it serves you well.
Let your people get to know you. Get to know your people individually, personally and professionally.
We work harder for people we like. We like people who care about us.
So genuinely caring creates a competitive advantage. Isn’t that something? It happens spontaneously, though. It’s not something that can be forced.
Second, a two syllable word: Converse
Talk with your employees. Find out what is going well and what isn’t. Discover what would help them do their jobs better.
We believe in open book management. However we don’t believe that you have to tell all of your employees all the details. Be positively real.
Leaders have more on their plate than ever. Everybody is trying to do more with less. But don’t neglect your people.
Get out from behind your desk a few times a day. Walk around. Spend some time chatting with your people. It’s probably the most productive thing you can do.
Conversation creates concord. Listening is one way to show your people you care. Many people assume the worst. Keeping them informed tames the beast.
Third, a three syllable word: Celebrate!
Our news media thrives on bad news. Do the opposite. Make a bigg deal of good news. Celebrate! Whenever your team does something spectacular, pause and enjoy the moment.
There’s an old management technique called management by exception. Try this instead – manage for exceptional. Highlight people on your team who have done something outstanding.
Share the credit liberally. It’s a rookie mistake to do otherwise. There’s almost nothing you can do to engage your employees that goes as far as a genuine “atta boy” or “atta girl”.
Celebration encourages continuation. It’s fun to play for a winning team. We can’t wait for the next game, for the next opportunity to show what we can do. We look forward to the next victory. So we can celebrate again!
Fourth, a four syllable word: Collaborate
Michael Jordan said it best: “Talent wins games; teamwork wins championships.”
Encourage your people to share their ideas. It will make your life as a leader much easier.
Great leaders make decisions but the best answers often come from their people. Your employees will be more engaged when they see their ideas being adopted. That leads to bigg success!
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Clinton Korver wrote a great article for Harvard Business Publishing. He talks about his experience running a start-up and 
One of my radio managers did that when our company wasn’t doing so well. I appreciated the honesty and how it put all of us on the same page.
I’ve come to believe strongly in open-book management. As a general rule, I think the more you share with your employees, the better. Having said that, I have found you also have to know your employees. Open-book requires a higher level of maturity from your employees. If that’s not present, sharing more just creates undue emotional distress.
