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A Crucial Part of Your Personal Brand

Written on April 2, 2009 by George Krueger & Mary-Lynn Foster in Personal Branding

business_card Bigg success is life on your own terms. We’ve said that the reason for the redundancy – “your own” – in our definition of bigg success is to explicitly show that you are the entrepreneur of a very important enterprise – your life.

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Hear George & Mary-Lynn discuss what's crucial to your personal brand on The Bigg Success Show! Click the purple player: Play Now | Play in Popup | Download

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If life on your own terms means building your own personal brand, there’s a very important principle to keep in mind:

You’re the entrepreneur, the CEO, and the brand manager!

With their careers, some people fall short in reaching their potential because they just sell a service. They exchange their time and knowledge for money.

As bigg goal-getters, we don’t want to just sell a service. We want to create our own brands.

But we don’t want to just create a personal brand, we want to build our lives on our own terms.

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One crucial key to building our personal brands is consistency. There are at least three areas where this holds true:

Promotion

One of the things the biggest brands do very well is convey a consistent brand image. Yet that’s one of the mistakes that we make most frequently in building our personal brands: we’re inconsistent in showing ourselves to the world.

You want to convey a consistent message across all the media you use – your resume, your cover letters, your e-mails, notes you send, social media you might use, clubs you join, and on and on. With these materials, you create the image of who you are.

You also want to keep in mind who you’re trying to relate to in order to create the best promotional materials for your brand. Promotion sets the expectations. What can I expect from you? That’s your brand promise.

Performance

You want to meet, or better yet exceed, the expectations you set. Believe it or not, it’s better to deliver at a consistently lower level than to perform poorly at times and superbly at others.

Kind of counterintuitive, isn’t it?

However, think about your experiences as a customer. Aren’t you happier if your expectations are low but satisfied, than if your higher expectations aren’t met?

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george For a very simple example, think about getting an e-mail from me today that is written well and has no typos. Tomorrow, I send you an e-mail that’s just full of typos. What would you think?

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marylynn I might think, “What’s going on with George today? Is he sick? Is he too busy? Is he just this careless sometimes?” It raises a lot of questions.

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At the start, strive to meet expectations all the time. Then find ways to gradually improve your performance so you exceed expectations regularly. That leads to bigg success!

Persona

Have you ever dealt with a person who is very chatty and friendly one day and may seem somewhat aloof at other times?

It’s okay to be moody; we just don’t need to share it with the world! We have to find a way to control our emotions so we present a consistent temperament.

Sweatin’ to an example

Think about Richard Simmons. He’s done pretty well for himself. He’s always dressed in the same kind of clothes, complete with the shortest of shorts. He’s wacky and upbeat. He’s always empathetic and dancing to the oldies!

You may not want to emulate Richard Simmons. We can understand. However, he has done an outstanding job of building his brand. You know what to expect and he consistently delivers.

All someone has to do is say Richard Simmons and you get a clear image in your mind of who he is and what he’s about.

That’s the lesson for all of us. Consistently – in your promotion, your performance and your persona – build your personal brand so you can live your life on your own terms. That’s bigg success!

What are you doing to build your personal brand?

You can share that with us by leaving a comment below, calling us at 888.455.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

Thanks so much for personally reading our post today. We brand that a good day!

Please join us next time when we share how recent bad luck and bad timing almost kept us from life on our own terms.

Until then, here’s to your bigg success!

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(Image in today's post by blary54)

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Overcoming Adversity: How Stephen Hopson Opened the Runway for Deaf Pilots

Written on June 3, 2008 by George Krueger & Mary-Lynn Foster in Goals, Inspiration, Personal Growth, Success, Vision

Our guest on the show today was Stephen Hopson, former Wall Street stockbroker turned pilot, author and speaker. We met Stephen at the Successful and Outstanding Bloggers Conference. Once you meet him, you never forget him.

Stephen is the founder of Adversity University. He knows a lot about overcoming adversity. He’s been deaf since birth, but as he says, we all face our own adversity in life.

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A dream is born
As a young boy, Stephen said he had very low self-esteem. He had a hearing aid box that was strapped to his chest with cords running up to his ear. He was also very thin. But he was a boy with a dream … to be a pilot.

When he was just four- or five-years old, he saw a plane in the sky and knew he wanted to fly with the big boys. After much prodding, he convinced his mom to take him to the airport. It became a weekly event.

Upon arriving at the airport, Stephen would jump out of the car and run up to the fence. He would put his fingers on the fence and wait for a plane to come out. The minute he saw a plane, he would run back to the car and put his head on the hood, with his face looking out so he could see the plane take off.

When the plane took off, the little car would vibrate like a washing machine. That’s how Stephen heard the sound of a plane.

Living the dream
He didn’t pursue his dream until many years later. He completed college and went off to Wall Street. After fifteen years, he quit his career to pursue his dream of becoming a motivational speaker.

One day, he learned about other deaf pilots on his computer. He didn’t realize that deaf pilots had been flying since 1948. At that point, his childhood dream came roaring back to life!

He began looking for a flight instructor. Many of them weren’t aware that deaf pilots could fly. So they didn’t want to train him. Finally, Stephen found a willing instructor.

He could only fly on good weather days. Deaf pilots navigate by referencing landmarks – like cities, lakes, and highways. But when weather turned bad, deaf pilots were not allowed to fly.

Until 2006.

That’s when Stephen became the first deaf pilot to fly in bad weather. He says that flying in bad weather is like flying in a milk bottle because you can’t see where you’re going. So, as Stephen says, he became the first deaf and blind pilot! He thought about starting Helen Keller Airways!

Now other deaf pilots are following his footsteps. He says it’s very difficult to fly in bad weather because you have to communicate with your co-pilot, whose job is to translate what the controllers are telling them over the radio. The co-pilot writes it down on a dry erase board and then gives it to Stephen, which is very challenging.

What an amazing accomplishment! Look at the doors Stephen has opened for others.

Stephen’s H.E.A.R. Principle for overcoming adversity

Have a passion for what you do. Otherwise obstacles will seem difficult to overcome.

Entertain the possibilities that are available to you.

Authenticity. Be authentic; be who you are.

Remember who helped you.

We thank Stephen for sharing his inspirational story and his incredible insight with us today!

To learn more about Stephen Hopson: Check out his blog, Adversity University Schedule him to speak at your next event

Our bigg quote today is by none other than Stephen Hopson himself.

“Establishing goals, visualizing myself achieving them, as well having faith that
it will all work out well are essential ingredients in overcoming … obstacles.”

So don’t let adversity keep you grounded … overcome it and soar to new heights.

How have you overcome adversity? Share your tips with us by leaving a Comment.

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