Tag Archive: radio dj

Do Distractions Lead to Success?

We saw an article about distractions and success by The Wall Street Journal. A new study shows that students with attention-deficit disorder achieve more.

The study was conducted by researchers at the University of Memphis and the University of Michigan. Students with ADD were more likely to have won a prize at an art show or a science fair.

They were higher achievers across the board.

Hear George & Mary-Lynn discuss today’s post on The BIGG Success Show Podcast! Click a player to listen.

 
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Could it be that lack of focus is a competitive advantage?

Yes, according to another study by researchers at the University of Toronto and Harvard University. They gave students a short test and measured their ability to filter out background noise – like a nearby conversation or an air conditioning running.

The students who struggled to ignore the noise were more likely to be “eminent creative achievers” based on their previous performances.

Daydreamers are more creative

The article also cites research that shows a link between daydreaming and creativity. So instead of getting your head out of the clouds, maybe you should get your head into them!

Entrepreneurs ride an emotional roller coaster. And the highs are higher and the lows are lower. It’s part of the game. Daydreaming may help.

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George KruegerWhen I’m feeling low or I’m feeling a great deal of stress – which often come in one crushing package – I take time to daydream. Sometimes I do it at my computer, but most of the time I rely on the basic tools of pen and paper. As I do a mind dump, I can feel the energy coming back to me. I get that spark of creativity. I begin seeing solutions. It really helps.

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Embrace distractions

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Mary-Lynn FosterI don’t know if it’s my background as a radio DJ – talk about a business with a lot of things going on all at once – I can’t work without background noise. Quiet is a distraction to me!

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BIGG success is life on your own terms. If distractions help you, by all means, get distracted!

Other people are always telling us to focus. Our parents did it. Our teachers did too. Bosses expect it as well.

But sometimes, less structure may lead to better results. Do what works for you.

When you’re trying to think creatively, bring out the distractions! It leads to BIGG success!

Do you work better with distractions?

Thanks so much for spending some time with us today. Until next time, here’s to your BIGG success!

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00716-070711.mp3

Image in this post from Colton Witt Photography

Scare Up More Profit

haunted_houseWe include an audio clip of the two of us going through a real Haunted House. If you want to hear it, listen to today’s show!

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icon for podpress  Hear George & Mary-Lynn discuss their trip through a haunted house on The Bigg Success Show! Click the player to listen [5:16m]: Play Now | Play in Popup | Download

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georgeMary-Lynn and I recently went out on a date and it was scary!

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marylynn
Even scarier than our first date!

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george
Watch it!

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marylynnWe went to a Haunted House; actually a Haunted Factory. They did a great job and it worked its magic on us. I was spooked. George laughed.

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georgeIt’s funny when you get spooked, Mary-Lynn! I don’t know if you’ve ever held me that tight before!

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marylynnI love going through Haunted Houses. I just don’t like to be touched. George was my barrier. But I looked back one time and he wasn’t there. A devil had gotten between us! I thought I was going to have a heart attack.

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We were coming out of this room where they had about a half dozen people dressed up as devils. These guys were on stilts or something because they were all about 8’ tall. Besides that, they could go from one end of the room to the other in a flash. To top it all off, you had to duck underneath them to get out.

There are probably local ghoulish attractions in your area – many of which support great causes or are run by local hauntrepreneurs. You can have some bigg fun and support a local organization at the same time.

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marylynnAs a radio DJ, I helped promote a number of Haunted Houses over the years. Some that involved you, George.

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georgeYeah, when I was a Jaycee, I helped with more Haunted Houses than I can count. I remember running out once to clear out our cash drawer. I opened the door and these young women screamed. The problem is I didn’t even have my mask on!

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It’s really fun to be a volunteer at a Haunted House. In addition, it’s amazing how much money many of them give to worthy organizations.

A frightening affect on your bottom line

This was play time for us, but we recommend integrating work and play. While we were there, we saw something that could help you scare up more profit.

Like many Haunted Houses, they often had long lines. People waited an hour or more to get in. So they set up two different prices.

You could pay the regular price – which in this case was $10 – and wait in the regular line. Or you could pay a premium – their price was $15 – and go right to the front of the line.

Now you might be thinking, “If I had waited an hour and someone got to go through before me, I would just scream!”

They did a great job with that. They set their lines up so the people in the regular line really wouldn’t know that other people were coming in before them. The express line was camouflaged with corn stalks – yes, we’re in the Midwest – so you really couldn’t see it from the regular line.

But even if they did, everyone had the same opportunity to purchase the higher priced ticket.

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Service Level Pricing

Are there ways to give your customers the opportunity to choose their level of service?

Research shows that if you give your customers two choices, they will choose the least expensive option. But it’s get more interesting when you add one more level. If you give them three choices, people tend to choose the middle one.

The good – better – best scenario helps you upsell. Let’s be clear – this is not bait-and-switch. We’re talking about legitimate offerings that allow your customers to segment themselves.

It’s a great way to give your bottom line a BOOst! Happy Halloween!

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Direct link to The Bigg Success Show audio file:
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