We saw an article about distractions and success by The Wall Street Journal. A new study shows that students with attention-deficit disorder achieve more.

The study was conducted by researchers at the University of Memphis and the University of Michigan. Students with ADD were more likely to have won a prize at an art show or a science fair.

They were higher achievers across the board.

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Yes, according to another study by researchers at the University of Toronto and Harvard University. They gave students a short test and measured their ability to filter out background noise – like a nearby conversation or an air conditioning running.

The students who struggled to ignore the noise were more likely to be “eminent creative achievers” based on their previous performances.

Daydreamers are more creative

The article also cites research that shows a link between daydreaming and creativity. So instead of getting your head out of the clouds, maybe you should get your head into them!

Entrepreneurs ride an emotional roller coaster. And the highs are higher and the lows are lower. It’s part of the game. Daydreaming may help.

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When I’m feeling low or I’m feeling a great deal of stress – which often come in one crushing package – I take time to daydream. Sometimes I do it at my computer, but most of the time I rely on the basic tools of pen and paper. As I do a mind dump, I can feel the energy coming back to me. I get that spark of creativity. I begin seeing solutions. It really helps.

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Embrace distractions

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I don’t know if it’s my background as a radio DJ – talk about a business with a lot of things going on all at once – I can’t work without background noise. Quiet is a distraction to me!

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BIGG success is life on your own terms. If distractions help you, by all means, get distracted!

Other people are always telling us to focus. Our parents did it. Our teachers did too. Bosses expect it as well.

But sometimes, less structure may lead to better results. Do what works for you.

When you’re trying to think creatively, bring out the distractions! It leads to BIGG success!

Do you work better with distractions?

Thanks so much for spending some time with us today. Until next time, here’s to your BIGG success!

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Image in this post from Colton Witt Photography

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Mary-Lynn and I recently went out on a date and it was scary!

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Even scarier than our first date!

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Watch it!

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We went to a Haunted House; actually a Haunted Factory. They did a great job and it worked its magic on us. I was spooked. George laughed.

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It’s funny when you get spooked, Mary-Lynn! I don’t know if you’ve ever held me that tight before!

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I love going through Haunted Houses. I just don’t like to be touched. George was my barrier. But I looked back one time and he wasn’t there. A devil had gotten between us! I thought I was going to have a heart attack.

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We were coming out of this room where they had about a half dozen people dressed up as devils. These guys were on stilts or something because they were all about 8’ tall. Besides that, they could go from one end of the room to the other in a flash. To top it all off, you had to duck underneath them to get out.

There are probably local ghoulish attractions in your area – many of which support great causes or are run by local hauntrepreneurs. You can have some bigg fun and support a local organization at the same time.

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As a radio DJ, I helped promote a number of Haunted Houses over the years. Some that involved you, George.

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Yeah, when I was a Jaycee, I helped with more Haunted Houses than I can count. I remember running out once to clear out our cash drawer. I opened the door and these young women screamed. The problem is I didn’t even have my mask on!

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It’s really fun to be a volunteer at a Haunted House. In addition, it’s amazing how much money many of them give to worthy organizations.

A frightening affect on your bottom line

This was play time for us, but we recommend integrating work and play. While we were there, we saw something that could help you scare up more profit.

Like many Haunted Houses, they often had long lines. People waited an hour or more to get in. So they set up two different prices.

You could pay the regular price – which in this case was $10 – and wait in the regular line. Or you could pay a premium – their price was $15 – and go right to the front of the line.

Now you might be thinking, “If I had waited an hour and someone got to go through before me, I would just scream!”

They did a great job with that. They set their lines up so the people in the regular line really wouldn’t know that other people were coming in before them. The express line was camouflaged with corn stalks – yes, we’re in the Midwest – so you really couldn’t see it from the regular line.

But even if they did, everyone had the same opportunity to purchase the higher priced ticket.

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Service Level Pricing

Are there ways to give your customers the opportunity to choose their level of service?

Research shows that if you give your customers two choices, they will choose the least expensive option. But it’s get more interesting when you add one more level. If you give them three choices, people tend to choose the middle one.

The good – better – best scenario helps you upsell. Let’s be clear – this is not bait-and-switch. We’re talking about legitimate offerings that allow your customers to segment themselves.

It’s a great way to give your bottom line a BOOst! Happy Halloween!

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(Image in today's post by dimitri_c)

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Terms can inspire action

Our definition of bigg success – life on your own terms – explicitly recognizes that “terms” are important. Not just words, but words that matter. Words that empower us.

A single term can cut through the complexity of a subject and make it simple to understand. And therein lies the power of terms.

To create understanding and, from that understanding, actions to achieve bigg success.

Life on your own terms. What are those terms for you?

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One of the terms we use here at Bigg Success is goal-getter. I love that word. It combines go-getter with goal-getting. So it’s a powerful word to me that implies movement toward what I want to achieve.

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Terms can limit us

Like many things, terms can also work against us. They can limit what we achieve.

We can define ourselves too small. We can view our businesses too tightly. We may see our careers too narrowly.

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For example, I defined myself for years as a radio DJ. That’s what I was and that’s what I was known as. But when I started using the term “broadcaster”, I could see a bigger picture and new possibilities. I am now a “broadcaster” who happens to use the internet as my medium.

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With terms, we can also magnify our shortcomings and minimize our strengths. It’s so easy to do.

Your terms are unique

Notice that we define bigg success as life on your own terms.

Your terms are not my terms. They are uniquely yours.

Your terms have the power to inspire you to bigg success.

To lift you up when you’re down.

To push you even higher when you’re up.

Terms as time frames

There’s another meaning to the “terms” of life on your own terms. We think of school terms – a semester, for instance.

It’s valuable to think about “terms” in terms of time. In other words, as phases. To achieve the bigg success we dream of, we will set our goals in time frames.

For example, say you want to be the best attorney in your area. That’s your end goal.

In the first term, your goal may be to complete your undergraduate degree.

Term 2 – get your law degree. Term 3 – pass the bar. And so on.

You break up your long-term goal into terms – time frames – to make sure you stay on track to reach bigg success. 

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The terms of the deal

See how rich a single term can be? But we’re not through yet!

There are two primary factors in any deal – the price and the terms. There’s a basic negotiating principle:

If you ever get to pick both, you better get a great deal!

Do you see the implication of that principle to bigg success? If you set the terms, bigg success sets the price.

The higher the level of success you seek, the higher the price will be. You must be willing to pay that price or you can’t – you won’t – be able to live your life on your own terms.

There’s a story about an amateur golfer who approached a famous golfer. We believe it was Tom Watson. The story goes something like this …

The amateur said, “I’d give anything to drive a golf ball the way you do.”

Tom Watson said, “No, you wouldn’t.”

The amateur said, “Yes, I would.”

After several more rounds of this, the pro decided to let the amateur in on his secret.

Tom Watson finally said, “I learned to drive the ball the way I do by going to the range every morning and driving a bucket of balls. When that bucket was empty, I drove another one. And another one.”

The pro continued, “I drove balls until I could feel blisters forming on my hands. And do you know what I did then? I kept driving balls. Before long, my hands were bleeding. So I drove another bucket of balls. Day after day, week after week, I drove balls in spite of the pain. Eventually, my hands were full of callouses. That’s how I learned to drive the golf ball the way I do.”

So if you want to drive golf balls like a pro, there’s your price. You set the terms, but then you must pay the price to reach bigg success.

It’s worth it because it’s what you want. By the way, there is also a price to pay for not living your life on your own terms. We think that price is higher!

Share your terms

So what are your terms? What does life on your own terms mean to you?

And what terms inspire you?

You can share that with us by leaving a comment below, calling us at 888.455.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

We want to highlight the members of our community and their stories. In those stories, in our terms, is information and inspiration for all of us. So we all reach bigg success even faster!

Thanks so much for reading our post today.

Join us next time as we continue diving deeper into life on your own terms. We’ll talk about five very special terms – the five elements of bigg success.

Until then, here’s to your bigg success! 

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