You’re probably familiar with the old saying, “Sell the sizzle, not the steak.”
And a related one, “Features tell, benefits sell.”
HEAR THE BIGG SUCCESS SHOW:
Play Now |
Play in Popup |
Download
Features, of course, are the characteristics of whatever it is you’re trying to sell. Benefits answer your customer’s biggest question, “What’s in it for me?”
If you want to make more money, it’s important [...]
Read the full article »
Click the arrow to hear today's show:
Play Now |
Play in Popup |
Download
Yesterday, we discussed how to build your self-confidence. Today we’ll talk about a recent study on monkeys and what you can learn from it.
Yale University recently released the results of a study on the behavior of some monkeys when given a choice of M&Ms. The researchers broke their experiment into the following four steps:
Step 1 [...]
Read the full article »
