___

___

A friend of one of our friends lied on his resume. He said he had graduated from college. The company found out that, while he was close, he hadn’t actually done all of the work to earn his degree. They fired him.

That’s one of the dangers of artificial dissemination. It can come back and bite you.

___

My dad used to say, “Son, always tell the truth. Then you won’t have to try to remember what you said.”

___

___

I understand his point. One lie often leads to another.

___

Have you ever met someone who you came to know better over time? At some point, you realize they’re just full of bull caca. But what comes next is even more amazing …

You realize that they’ve told that old story so many times that they actually think it’s true themselves!

That’s the second danger of artificial dissemination: you start to believe it yourself.

___

___

The next form of artificial dissemination is more subtle. In most cases it’s not an outright lie. It usually doesn’t start out as artificial dissemination.

Instead, it’s a failure to deliver on promises.

This can take two forms:

First, it may result from over-promising. Hyperbole, even (think Snagglepuss)!

___

It’s important to be excited about what you do, but sometimes in our excitement … we overstate how well we do it!

___

___

Or we over-commit. And I know whereof I speak. I came by this one honestly because my Dad was the same way. Do you ever think you’ve suddenly been turned into some sort of super human who can do way more than you, the human, can actually get done? You stuff your schedule full and then … oh,oh … there’s no way you’re going to get it all done.

___

It’s an honest mistake, but it has the same result. Artificial dissemination.

Second, we may not follow up. There are a number of reasons this may happen. It may be what we just said … we over-committed upfront.

It could be that we’re not organized. We need to record the promises we make. Then we need to schedule whatever actions are necessary to follow-up within the time we promised. We need a system!

Because without a system, we forget. Or we never get around to doing the things needed to deliver on our promise. And the result is the same …

It’s the third danger of artificial dissemination: people stop trusting you.

We’ll stop here for now … please join us next time when we’ll look at the other side of artificial dissemination. And this may surprise you. We’ll tell you how to use it as a tool for your bigg success!

Thank you so much for checking in with us today. We really appreciate it and that’s no lie! Until next time, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00443-072209.mp3

Related posts

Artificial Dissemination – A Tool for Bigg Success

Overstepping Stones

Close Encounters of the Rude Kind

Relationship Building Blocks

(Image by karindalziel,CC 2.0)

___

___

If life on your own terms means building your own personal brand, there’s a very important principle to keep in mind:

You’re the entrepreneur, the CEO, and the brand manager!

With their careers, some people fall short in reaching their potential because they just sell a service. They exchange their time and knowledge for money.

As bigg goal-getters, we don’t want to just sell a service. We want to create our own brands.

But we don’t want to just create a personal brand, we want to build our lives on our own terms.

___

___

One crucial key to building our personal brands is consistency. There are at least three areas where this holds true:

Promotion

One of the things the biggest brands do very well is convey a consistent brand image. Yet that’s one of the mistakes that we make most frequently in building our personal brands: we’re inconsistent in showing ourselves to the world.

You want to convey a consistent message across all the media you use – your resume, your cover letters, your e-mails, notes you send, social media you might use, clubs you join, and on and on. With these materials, you create the image of who you are.

You also want to keep in mind who you’re trying to relate to in order to create the best promotional materials for your brand. Promotion sets the expectations. What can I expect from you? That’s your brand promise.

Performance

You want to meet, or better yet exceed, the expectations you set. Believe it or not, it’s better to deliver at a consistently lower level than to perform poorly at times and superbly at others.

Kind of counterintuitive, isn’t it?

However, think about your experiences as a customer. Aren’t you happier if your expectations are low but satisfied, than if your higher expectations aren’t met?

___

For a very simple example, think about getting an e-mail from me today that is written well and has no typos. Tomorrow, I send you an e-mail that’s just full of typos. What would you think?

___

___

I might think, “What’s going on with George today? Is he sick? Is he too busy? Is he just this careless sometimes?” It raises a lot of questions.

___

At the start, strive to meet expectations all the time. Then find ways to gradually improve your performance so you exceed expectations regularly. That leads to bigg success!

Persona

Have you ever dealt with a person who is very chatty and friendly one day and may seem somewhat aloof at other times?

It’s okay to be moody; we just don’t need to share it with the world! We have to find a way to control our emotions so we present a consistent temperament.

Sweatin’ to an example

Think about Richard Simmons. He’s done pretty well for himself. He’s always dressed in the same kind of clothes, complete with the shortest of shorts. He’s wacky and upbeat. He’s always empathetic and dancing to the oldies!

You may not want to emulate Richard Simmons. We can understand. However, he has done an outstanding job of building his brand. You know what to expect and he consistently delivers.

All someone has to do is say Richard Simmons and you get a clear image in your mind of who he is and what he’s about.

That’s the lesson for all of us. Consistently – in your promotion, your performance and your persona – build your personal brand so you can live your life on your own terms. That’s bigg success!

What are you doing to build your personal brand?

You can share that with us by leaving a comment below, calling us at 888.455.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

Thanks so much for personally reading our post today. We brand that a good day!

Please join us next time when we share how recent bad luck and bad timing almost kept us from life on our own terms.

Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00364-040209.mp3

Related posts

For What Will You Be Famous?

Getting The Credit You Deserve

Your Potential Power

(Image in today's post by blary54)

Virtual assistants are in bigg demand
Denise talked about the growing demand for virtual assistants, who work for you from their home. They work within your processes and system. If you don’t have processes set up, they’ll even help you do that.

A virtual assistant can help you with just about anything that doesn’t require them to be on site. Denise’s niche is serving online entrepreneurs. She lets you take care of the front end of the business by partnering with you and handling the back end.

Don’t be afraid to ask questions. Think about what you really need help doing. What’s causing your time seepage? By thinking about the minutiae that’s sapping your creativity and letting a virtual assistant take care of it, you’ll feel a sense of freedom and be able to move forward more quickly.

How affordable is a virtual assistant?
A virtual assistant is a contract employee. You don’t have to pay their taxes and Social Security. You also don’t have to pay for their office space or equipment.

Denise has a Rate Calculator on her blog. It allows you to calculate the difference between hiring someone in your office and hiring a virtual assistant. Denise says the savings are considerable.

Could you benefit from a virtual assistant?
Denise talked about her biggest client, who had a project she needed done within three weeks. This client had a concept and an announced date for completion. That was it!

In three weeks, Denise and her team helped her client produce a product. They created a CD, did the art for the CD, created audio, print work and art work. It was in her customer’s hands by the deadline!

As Denise says, “Most everybody these days could use a virtual assistant.”

Would you like to be a virtual assistant?
Denise is looking for people all of the time. If you have online experience and would like to earn some extra money, send Denise your resume to resumes@virtualassistantindustry.com.

Denise will review your resume. If that looks good, she’ll interview you. After that, she’ll assign you a project. If you perform well on that project, then she brings you on as a full virtual assistant.

So if you want to hire a virtual assistant or be a virtual assistant, check out Your Virtual Assistant!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.  

Related Posts

Outsource Your Household Chores to Balance Your Life

5 Ways to Determine if a Work-at-Home Opportunity is Legitimate

Leaping From Place To Place: See The World While You Work

Find Your Fortune Through Promiscuity

(Image from VirtualAssistantIndustry.com)