Granted, it’s a bad joke. But it’s also true – there’s a cyber funeral service called
Basic Funerals. The business was started by a serial entrepreneur and a licensed funeral director.

They started selling funerals online in January of 2009. They grew more than 500% in 2010, mostly by word of mouth. Currently, they operate in Ontario, Canada and two states in the U.S. But they have ambitious expansion plans.

What can we learn from these two? Here are five of our takeaways:

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An outsider and an insider came together to make this online business a reality. The business is regulated so an insider was required. But even if that wasn’t the case, there are advantages to pairing up with an insider.

Similarly, sometimes it helps to have an outsider’s perspective. They may see things that an insider wouldn’t. Like “Hey, we could sell this online!”

Differentiate

The funeral home business has traditionally required a high overhead, physical facility. Basic Funerals doesn’t have that. We’ll explain why in just a second.

In addition, marketing online is very cost effective. The combination means Basic Funerals can sell its services at half the price traditional funeral homes would require.

Collaborate with the current players

Don’t cry for the locals. Basic Funerals sublets space from them. It’s a great business model. In fact, smart locals may see this as an opportunity to do more collaboration themselves.

People want options

Basic Funerals added the online dimension to booking a funeral in person or via phone. Some people just like to click to make purchases.

Niches are still available

What’s yours? If you have an idea but don’t know what to do about it, maybe we can help. E-mail us at bigginfo@biggsuccess.com or leave us a voice message at 888.455.2444. See all of our services.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00691-042111.mp3

Image in this post from jaylopez

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Holding hands

In a study of women, researchers found that holding hands reduces stress. They divided their participants into two groups: one group held hands with their spouse while the control group didn’t. Then they gave all of the women a low-level electric shock. The hand-holding group showed lower stress levels.

Hugging

Good Housekeeping published an article about some other studies that have discovered simple ways to reduce stress. We just talked about hand-holding; now let’s add hugging.

In one study cited in this article, researchers had a group hold hands with their spouses for ten minutes, followed by a twenty-second hug. The other group just sat there, not touching their spouses.

Researchers then asked all the participants to talk about a past event that stressed them out. The group that had held hands and hugged showed a lower heart rate and lower blood pressure that those who had not.

Kissing and more

The same article cites a study that showed that couples who kiss regularly also show less stress. This is all great news for couples who are together, but what if your significant other isn’t around when you’re feeling a lot of stress? Or what if you’re single?

Studies have also shown that a hug from a friend or a professional massage does the trick, too!

The personal touch at work

Obviously, there’s a fine line to touching in the workplace. However, if done properly, it can be an effective tool. Of course, if you’re just using it as a “tool”, it won’t come across as genuine.

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I’ve had people shake my hand who touched the bottom part of my forearm up toward my elbow. I have to admit, I often feel a stronger connection with a person who does this naturally.

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I’ve noticed that when I shake hands with someone, I’ll often clasp my other hand on top. It feels more special than just a handshake.

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I’ve learned that when someone is over-exuberant, irritated or upset – if you softly put a hand on their shoulder, it’s a way of saying that you understand and they calm down.

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I’ve seen managers literally give someone a pat on the back – not the lower back, but up between the shoulder blades. It makes them feel good.

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And of course, in sports, you often see the coach give the players a little pat on the butt. We don’t recommend that for the workplace!

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Ah c’mon, I’m going to ask George to turn the other cheek!

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A Wii Bit of Fun

(Image by Mrinkk)

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The first thing we have to ask is … what the heck is a “toilet paper entrepreneur”?

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A toilet paper entrepreneur sheds insight on what entrepreneurialism is all about. What a lot of us read in Inc., Fortune Small Business, and Fast Company is what Google, Facebook, and YouTube did. They’re overnight successes. The dirty truth is that “overnight success” is ten to fifteen years of hard work for most entrepreneurs. Just like with entrepreneurship, there’s the stuff that happens in the bathroom that no one talks about. So the title came from an experience we’ve all had. We’re in the restroom and we’ve done what we came to do. We look over and, sure enough, there’s only three sheets dangling there. It’s in that moment where true entrepreneurialism kicks in. We do the incredible – we grab the toilet seat like a pommel horse, stretch the foot out, hook the garbage can, root through it and find three sheets and the torn up cardboard roll. With that, we’re able to complete the job!

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Maybe Sheryl Crow is the quintessential Toilet Paper Entrepreneur because she can get by with one sheet! Seriously, that’s a great analogy – entrepreneurs find a way to get the job done, no matter what.

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No matter what. A true entrepreneur will dig deep and use things no one would ever consider.

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Don’t you think that the Facebook guys and the Google guys did that at some point? We often hear that some of these overnight successes are created in a garage. They do the same thing too, don’t they?

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They do in the sense that that’s how they all started. The only difference is Google received funding within a year. That’s what I call the “full roll” of cash. Most entrepreneurs don’t ever receive funding. There’s a path when you don’t get that money; there’s other ways of doing it, sometimes just as quickly.

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In your book, you say that sometimes money is actually a detriment to entrepreneurs.

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I totally believe that money is a detriment. Money amplifies the habits we have. In my own life experience, I was 25 the first time I received a good chunk of change – a $250,000 investment. I bought nice furniture. I hired employees. I got a good car to impress people on sales calls. I wasted the money. When I didn’t have the money, I learned how to leverage it appropriately. Then as the business grew, and more money came in, I was able to use it as a vehicle for growth.

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Another thing that I found interesting is that you’re not a bigg believer in business plans.

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I’m the antithesis of it. I just received some hate mail from a university professor saying that he couldn’t believe I said that.

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Hey, today was my business plan lecture by the way! I’m kidding – we actually don’t talk about business plans in my class.

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In my experience, business plans are wonderful dust collectors. If someone can project their own financials four or five years out, they should invest in stocks because, if you could do that only ninety days out, you could become a millionaire overnight.

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I’m not an advocate of “ready, fire”; you do need to “ready, aim, fire”. But at the same time, it’s amazing how many times someone writes a full-fledged business plan and then, within a few months, they end up in a completely different business. And that business takes them to their success.

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Yes. So I think, in the early stages of a business, you have to be very cognizant of everything that’s going on, watch the consumers’ behavior, and then flow with the river and adjust the business, sometimes 180 degrees, to match what they want to buy.

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I thought you were going to say “flow with the toilet”!

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Since we’re back to toilet humor, tell us about one of the crappiest resources you used when you had nothing.

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Here’s one little trick I’ve used – the most expensive cost, besides rent and your employees, is professional services … your attorneys, accountants and so forth. I go to the local colleges. They have CPAs and attorneys working there that are now professors. They are more than willing to give free advice and work up the documents with you. Sometimes the exchange is simply being a case study for their class. It saves me thousands and thousands of dollars. I still use it today.

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You can get a free chapter of The Toilet Paper Entrepreneur on Mike’s site. It’s a great book that we highly recommend to you. You’ll find it to be great bathroom reading!

Thanks, Mike, for sharing your time and wisdom with us. We wish you bigg success with this wonderful book.

Next time, we’ll talk about lovin’, touchin, and squeezin’. Until then, here’s to your bigg success!

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The Entrepreneurial Roller Coaster Ride

George said  …
I never talked about this for years. I thought it was just me. Then I got up the nerve and mentioned it to my sister, who also owns businesses.

But it’s something I think a lot of entrepreneurs don’t talk about.

Mary-Lynn added  …
With Bigg Success, I’m experiencing business ownership for the first time. And I feel like I’m on a roller coaster. There are days where I feel exhilaration from the ride and there are days when I feel sheer terror and want to get off the ride.

Entrepreneurial terror

If you’ve never experienced it, count yourself lucky, but most people in business have.

You can feel terrified at times even with a job. You may fear you’re going to lose yours when you see other people’s jobs getting cut. But it’s still different for business owners.

George …
I remember one of the guest speakers for my class who talked about the number of mouths he had to feed now. A lot of the most successful business owners I know take personal responsibility for their people. They don’t look at just putting bread on their table; they worry about their employees as well.

That can keep you up at night!

Inc. published an article (way back in February 1987) called Entrepreneurial Terror. A portion of it has been republished on Wachovia’s Small Business site.

It was written by Wilson Harrell, a serial entrepreneur and author of For Entrepreneurs Only. He said:

This company doesn’t love misery

He says that you shouldn’t share your lows with your friends and loved ones, because you’ll just pass the worry on to them. Unless they’re your partner in business.

He adds that you should always share your highs, though.

How highs turn to lows

The way you spend your time and money when you’re on a high often has a lot to do with how low you go. Let’s look at two examples:

• Too busy for marketing
  When you’re so busy, you may even be running at capacity, and you know your business couldn’t crank out any more volume no matter how much you wanted to. So you slow down – or even stop – your marketing efforts.

  George …
  I’ve done this! It’s easy to do – there’s no time! But that insures the next down cycle because you’re not doing those things that you did to get to the up cycle.

• Being careless with money
  A lot of times cash flow is at its peak during an up cycle. That’s part of the reason you’re on an emotional high. So you make that major expenditure. Or you add to your overhead. The next thing you know you’re on a low because business and cash flow have slowed down and you have little or no cash reserves.

You may not be able to avoid the highs and lows. What you can do is conduct business so that your lows are higher … and your highs are higher!

It may not feel any different, but you know it is. You’re reaching ever higher levels of success! Now that’s bigg success!

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(Image by LilGoldWmn)