Here are two key principles to never forget:
1. You are the entrepreneur of your life; you and only you are in charge of it.
2. If it works for you, it works.
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Hear George & Mary-Lynn discuss how to steer your way to bigg success on The Bigg Success Show! Click the player to listen: Play Now | Play in Popup | Download
Hear George & Mary-Lynn discuss how to steer your way to bigg success on The Bigg Success Show! Click the player to listen: Play Now | Play in Popup | Download___
With these two principles in mind, you can steer your way through good times and bad to get to your destination.
There are natural laws which we can't break without unfavorable consequences. But we also place a lot of "rules" on ourselves. These rules come from many influencers – family, friends, co-workers, Hollywood, advertisers, society at large, and tradition to name a few.
Sometimes we need to follow these rules. Sometimes it pays to break them. Here’s an example:
Fred DeLuca had just graduated from high school. He wanted to go to college and then medical school, but he had a problem. The only jobs that he could get only paid minimum wage. He couldn't make enough to pay for his education.
So he approached a family friend and asked him for the money to start a restaurant. He got the money and opened the restaurant. It lost money – Fred would have been better off working for minimum wage!
But the young man was not dismayed. He did something that we wouldn't do; maybe you wouldn't either.
He opened a second store nearby!
There was just one problem – it lost money too.
What Fred did next was downright crazy – he opened a third restaurant!
Before long, all three locations were profitable because he could advertise all three with the same budget as just one.
This is the story of how Fred DeLuca started Subway. His tactic – opening more stores in spite of losses – may not work for anyone else. It doesn't matter to Fred; it worked for him.
With the two key principles in mind, here are the action steps to duplicate the success of bigg winners like Fred DeLuca. We’ve put them into an acronym to make them easier to remember: I STEER.
Investigation: Match your talent with a specific market opportunity.
Strategy: Formulate a plan to get started.
Tactics: Break your strategy down into specific actions to be done by a specific time.
Execution: Act upon your tactics.
Evaluation: Review your progress and make any and all necessary adjustments.
Reprise: Repeat these steps in harmony with the knowledge you've gained.
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Thank you so much for sharing some of your time with us today. Please join us next time when we’ll tell you how to feel better right away. Until then, here’s to your bigg success.
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(Image in today's post by longnshort)
Most businesses and non-profit organizations have a web site by now. Good thing since more and more people are searching online for services instead of using the phone book.
I've had two bad user experiences recently. The first one has to do with a local not-for-profit organization for which I volunteer. I produce the audio for the radio and television commercials that promote the event. The commercials mention a web address to get more information. However, that address takes you to the organization's national website. I spent ten minutes trying to find the page with information about our local event.
If memory serves, Mary-Lynn, you told me that you saw a link, “Find your local event.” But it directed you to sign up or log in to get more information.
