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	<title>Bigg Successtechnology | Bigg Success</title>
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	<description>Life On Your Own Terms</description>
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		<itunes:summary>Life On Your Own Terms</itunes:summary>
		<itunes:author>Bigg Success</itunes:author>
		<itunes:category text="Society &amp; Culture"/>
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			<itunes:name>Bigg Success</itunes:name>
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		<title>Living in the Moment With an Angry Bird</title>
		<link>http://biggsuccess.com/2011/09/23/living-in-the-moment-with-an-angry-bird/</link>
		<comments>http://biggsuccess.com/2011/09/23/living-in-the-moment-with-an-angry-bird/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 12:00:04 +0000</pubDate>
		<dc:creator>George Krueger &#38; Mary-Lynn Foster</dc:creator>
				<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[angry birds]]></category>
		<category><![CDATA[Balance]]></category>
		<category><![CDATA[bigg success]]></category>
		<category><![CDATA[coffee shop]]></category>
		<category><![CDATA[george krueger]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[living]]></category>
		<category><![CDATA[mary-lynn foster]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Time Management]]></category>

		<guid isPermaLink="false">http://biggsuccess.com/?p=4856</guid>
		<description><![CDATA[They sat at a table together, outside the coffee shop. She sat with her back to the window. He sat in the seat next to her, on one side of the table. She loved this place, right in the center of the city. A circle led cars around a large monument to heroes of the...]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Verdana;"><a href="http://biggsuccess.com/wp-content/uploads/2011/09/couple-at-a-cafe.jpg"><img class="alignright size-full wp-image-4863" title="couple at a cafe" src="http://biggsuccess.com/wp-content/uploads/2011/09/couple-at-a-cafe.jpg" alt="couple at a cafe | BIGG Success" width="155" height="110" /></a>They sat at a table together, outside the coffee shop. She sat with her back to the window. He sat in the seat next to her, on one side of the table.<br />
</span></p>
<p><span style="font-family: Verdana;">She loved this place, right in the center of the city. A circle led cars around a large monument to heroes of the past.<br />
</span></p>
<p><span style="font-family: Verdana;">So many people. So much activity. She couldn&#8217;t take it all in. But she sure was going to try.<br />
</span></p>
<p><span style="font-family: Verdana;">He surfed the internet. She sipped her coffee and looked around, waiting for a moment to talk to him.<br />
</span></p>
<p><span style="font-family: Verdana;">The sun was setting. The sky was a beautiful combination of colors that no artist could ever quite capture.<br />
</span></p>
<p><span style="font-family: Verdana;">He texted a friend. She took in the view, hoping to never forget it.<br />
</span></p>
<p><span style="font-family: Verdana;">She noticed a horse-drawn carriage stop in front of the monument. A young man jumped out, turned to the carriage, and extended his hand to the young lady still on board. They walked hand in hand up the steps to the monument.<br />
</span></p>
<p><span style="font-family: Verdana;">&#8220;Ah, young love,&#8221; she thought.<br />
</span></p>
<p><span style="font-family: Verdana;">They stopped right in front of the monument. The young man stepped behind the young woman. He turned her around, her back now to the monument.<br />
</span></p>
<p><span style="font-family: Verdana;">He dropped to one knee and pulled a small box out of his pocket. A huge smile formed on the young lady&#8217;s face. He stood up and they embraced excitedly.<br />
</span></p>
<p><span style="font-family: Verdana;">They walked, arm in arm, toward the couple sitting at the table.<br />
</span></p>
<p><span style="font-family: Verdana;">She smiled as they passed, thinking back to the days when her husband was more attentive.<br />
</span></p>
<p><span style="font-family: Verdana;">He never looked up. He was too busy playing a game.<br />
</span></p>
<p><span style="font-family: Verdana;">An angry bird flew right over his head. It was being chased by a cat which was being chased by a dog.<br />
</span></p>
<p><span style="font-family: Verdana;">She saw them coming. She leaned forward in her chair, coffee cup in hand.<br />
</span></p>
<p><span style="font-family: Verdana;">He was too involved in the game to see anything coming.<br />
</span></p>
<p><span style="font-family: Verdana;">The cat ran under the table, exiting under his chair. The dog followed right behind. In full stride, the dog hit one of the legs of the table.<br />
</span></p>
<p><span style="font-family: Verdana;">Coffee spilled all over her husband. He dropped his phone and jumped up. It looked like he had wet himself.<br />
</span></p>
<p><span style="font-family: Verdana;">He went to clean himself up. She took a sip of coffee and went back to living in the moment.<br />
</span></p>
<p><em> Image in this post from<a title="http://www.sxc.hu/photo/209565" href="http://www.sxc.hu/photo/209565" target="_blank"> jwarletta</a></em></p>
]]></content:encoded>
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		<title>Real Men Don’t Try for Work Life Balance</title>
		<link>http://biggsuccess.com/2011/08/19/real-men-don%e2%80%99t-try-for-work-life-balance/</link>
		<comments>http://biggsuccess.com/2011/08/19/real-men-don%e2%80%99t-try-for-work-life-balance/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 12:00:54 +0000</pubDate>
		<dc:creator>George Krueger &#38; Mary-Lynn Foster</dc:creator>
				<category><![CDATA[Balance]]></category>
		<category><![CDATA[bigg success]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[george krueger]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[living]]></category>
		<category><![CDATA[mary-lynn foster]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[work-life balance]]></category>

		<guid isPermaLink="false">http://biggsuccess.com/?p=4741</guid>
		<description><![CDATA[A new study on the work-life conflict by the Families and Work Institute shows that 60% of men are feeling extreme stress from trying to balance their personal and professional lives. In fact, more men now experience work-life conflict than women! Isn&#8217;t that a startling revelation? The blurry worry They&#8217;re feeling what we call &#8220;the...]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Verdana;"><a href="http://biggsuccess.com/wp-content/uploads/2011/08/work-life-conflict.jpg"><img class="alignright size-full wp-image-4753" title="work-life conflict" src="http://biggsuccess.com/wp-content/uploads/2011/08/work-life-conflict.jpg" alt="work-life conflict | BIGG Success" width="170" height="171" /></a>A <a title="http://familiesandwork.org/site/research/reports/newmalemystique.pdf" href="http://familiesandwork.org/site/research/reports/newmalemystique.pdf" target="_blank"><span style="color: #365f91;">new study on the work-life conflict</span></a><span style="color: blue;"><br />
</span>by the <a title="http://familiesandwork.org/" href="http://familiesandwork.org/" target="_blank"><span style="color: #365f91;">Families and Work Institute</span></a> shows that 60% of men are feeling extreme stress from trying to balance their personal and professional lives.<br />
</span></p>
<p><span style="font-family: Verdana;">In fact, more men now experience work-life conflict than women!<br />
</span></p>
<p><span style="font-family: Verdana;">Isn&#8217;t that a startling revelation?<br />
</span></p>
<h3>The blurry worry</h3>
<p><span style="font-family: Verdana;">They&#8217;re feeling what we call &#8220;the blurry worry.&#8221; Our roles and our worlds have both been blurred.<br />
</span></p>
<p><span style="font-family: Verdana;">In ancient times, men hunted while women gathered. In more modern times, men provided; women cared.<br />
</span></p>
<p><span style="font-family: Verdana;">Now, both sexes do all of the above. The roles have been blurred.<br />
</span></p>
<p><span style="font-family: Verdana;">And our personal and professional worlds are blurry as well. Technology is making us accessible at all times to everyone on either side of our lives.<br />
</span></p>
<h3>Real men</h3>
<p><span style="font-family: Verdana;">So what is a man to do?<br />
</span></p>
<p><span style="font-family: Verdana;">BIGG success is <a title="http://biggsuccess.com/bigg-articles/bigg-success-primer/" href="http://biggsuccess.com/bigg-articles/bigg-success-primer/" target="_blank"><span style="color: #365f91;">life on your own terms</span></a>. Real men today want BIGG success throughout their life – in their careers and as a breadwinner, husband, father, son, friend, etc.<br />
</span></p>
<p><span style="font-family: Verdana;">But they are increasingly frustrated because society crams an old paradigm down their throats: work-life balance.<br />
</span></p>
<p><span style="font-family: Verdana;">So real men view their <a title="http://biggsuccess.com/2010/08/13/work-life-balance-and-system-thinking/" href="http://biggsuccess.com/2010/08/13/work-life-balance-and-system-thinking/" target="_blank"><span style="color: #365f91;">life as a system</span></a>. Sure, the system has its components, but they are all part of one life.<br />
</span></p>
<p><span style="font-family: Verdana;">Real men don&#8217;t buy in to work-life balance. It doesn&#8217;t work in an age of dual income couples, raising kids while caring for parents, increasing demands at work and home, and technology that puts us in touch 24/7.<br />
</span></p>
<p><span style="font-family: Verdana;">Instead, they seek <a title="http://biggsuccess.com/2011/07/08/work-life-balance-does-not-lead-to-success/" href="http://biggsuccess.com/2011/07/08/work-life-balance-does-not-lead-to-success/" target="_blank"><span style="color: #365f91;">life sync</span></a>. Sync means harmony, &#8220;a pleasing combination of elements in a whole&#8221; according to <a title="http://www.thefreedictionary.com/harmony" href="http://www.thefreedictionary.com/harmony" target="_blank"><span style="color: #365f91;">The Free Dictionary</span></a>. Real men create life sync through discovery, design, and development.<br />
</span></p>
<ul>
<li>
<div><span style="font-family: Verdana;"><em>Discovery<br />
</em></span></div>
<p><span style="font-family: Verdana;">Discovery starts with you. It begins internally before reaching out to other people. What do you want your life to look like? <span style="color: #365f91;"><a title="http://biggsuccess.com/2011/05/26/get-a-vision-for-life/" href="http://biggsuccess.com/2011/05/26/get-a-vision-for-life/" target="_blank">What&#8217;s your vision?</a> <a title="http://biggsuccess.com/2007/12/18/define-core-values-2/" href="http://biggsuccess.com/2007/12/18/define-core-values-2/" target="_blank">What&#8217;s most important to you?</a><br />
</span></span></p>
<p><span style="font-family: Verdana;">Once you determine what you want, it&#8217;s time for conversations. But not just conversations – conversations with a purpose.<br />
</span></p>
<p><span style="font-family: Verdana;">Find what is expected of you at home and work. Go beyond expected to what is hoped for.<br />
</span></p>
<p><span style="font-family: Verdana;">Share your vision and values with the people closest to you. Find common ground.<br />
</span></li>
<li>
<div><span style="font-family: Verdana;"><em>Design<br />
</em></span></div>
<p><span style="font-family: Verdana;">Now you know what you want and what the most important people in your life want. It&#8217;s time for design.<br />
</span></p>
<p><span style="font-family: Verdana;">You want to design the life that fits you perfectly. It meets the needs and wants of the people who matter at work and at home.<br />
</span></p>
<p><span style="font-family: Verdana;">Once you think you have the right design, you&#8217;re ready for more conversations with a purpose. Get feedback from the people who will be affected by your design.<br />
</span></li>
<li>
<div><span style="font-family: Verdana;"><em>Development<br />
</em></span></div>
<p><span style="font-family: Verdana;">You think you have the ideal design. The key term in that last sentence is &#8220;think&#8221;.<br />
</span></p>
<p><span style="font-family: Verdana;">It&#8217;s time to build your life. This isn&#8217;t like building a building. It&#8217;s like building a business.<br />
</span></p>
<p><span style="font-family: Verdana;">That&#8217;s the reason we don&#8217;t say you&#8217;re the architect of your life. We believe you&#8217;re the entrepreneur of your life; building a life is more like building a business.<br />
</span></p>
<p><span style="font-family: Verdana;">So you start by testing. Test an idea. See if it brings you more harmony throughout your whole life.<br />
</span></p>
<p><span style="font-family: Verdana;">If it does, keep doing it. If it doesn&#8217;t, try something else.<br />
</span></p>
<p><span style="font-family: Verdana;">Keep testing to build the life that fits you perfectly. That&#8217;s BIGG success for real men (and women)!<br />
</span></li>
</ul>
<p><em>Image in this post from <a title="http://www.sxc.hu/photo/1208570" href="http://www.sxc.hu/photo/1208570" target="_blank">ba1969</a></em></p>
]]></content:encoded>
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		<title>How to Chase Away Your Website Visitors</title>
		<link>http://biggsuccess.com/2009/07/21/how-to-chase-away-your-website-visitors/</link>
		<comments>http://biggsuccess.com/2009/07/21/how-to-chase-away-your-website-visitors/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 17:04:25 +0000</pubDate>
		<dc:creator>George Krueger &#38; Mary-Lynn Foster</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[audioblog]]></category>
		<category><![CDATA[bigg success]]></category>
		<category><![CDATA[bricks and mortar]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[champaign]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[frustration]]></category>
		<category><![CDATA[george krueger]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[local event]]></category>
		<category><![CDATA[local organization]]></category>
		<category><![CDATA[mary-lynn foster]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[phone book]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[television commercials]]></category>
		<category><![CDATA[the bigg success show]]></category>
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		<guid isPermaLink="false">http://biggsuccess.com/?p=1867</guid>
		<description><![CDATA[Most businesses and non-profit organizations have a web site by now. Good thing since more and more people are searching online for services instead of using the phone book. ___ ___ There&#8217;s a lot of advice about how your website should look. It&#8217;s important to pause to realize &#8230; It&#39;s the experience that counts the...]]></description>
			<content:encoded><![CDATA[<p><img src="http://biggsuccess.com/wp-content/uploads/2009/07/running_away.jpg" border="1" alt="running_away" hspace="10" vspace="1" width="140" align="right" />Most businesses and non-profit organizations have a web site by now. Good thing since more and more people are searching online for services instead of using the phone book.
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<h3></h3>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p>There&rsquo;s a lot of advice about how your website should look. It&rsquo;s important to pause to realize &#8230;</p>
<p><strong>It&#39;s the experience that counts the most!  </strong></p>
<p>Just like in the bricks-and-mortar world, people value the experience.</p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p> <img src="http://biggsuccess.com/wp-admin/images/marylynn.jpg" border="1" alt="marylynn" style="float: left; margin-right: 25px" />I&#39;ve had two bad user experiences recently. The first one has to do with a local not-for-profit organization for which I volunteer. I produce the audio for the radio and television commercials that promote the event. The commercials mention a web address to get more information. However, that address takes you to the organization&#39;s national website. I spent ten minutes trying to find the page with information about our local event.
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p> <img src="http://biggsuccess.com/wp-admin/images/george.jpg" border="1" alt="george" style="float: left; margin-right: 25px" /> If memory serves, Mary-Lynn, you told me that you saw a link, &ldquo;Find your local event.&rdquo; But it directed you to sign up or log in to get more information.
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p> <img src="http://biggsuccess.com/wp-admin/images/marylynn.jpg" border="1" alt="marylynn" style="float: left; margin-right: 25px" />Right! It&rsquo;s crazy. I shouldn&#39;t have to sign up to simply get information. Regardless, I finally recovered my user name and password. Then I logged in, but I still haven&#39;t found the local page. I ran out of time and will have to go back.
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p> <img src="http://biggsuccess.com/wp-admin/images/george.jpg" border="1" alt="george" style="float: left; margin-right: 25px" /> People who aren&rsquo;t as invested as you probably wouldn&rsquo;t put that much effort into finding the local information. Worse yet, they may never go back to the site.
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<h3>Tip #1: Create a landing page specific for what you are promoting.</h3>
<p>Make it easy for people to find the information they want. For example, our local branch could have a page that ends with the name of our city. They could set up an address like this: nameoforganization.com/champaign.</p>
<p>That&#39;s a landing page. It&rsquo;s the address you want to promote to people in your area for information about your local organization &ndash; especially when you&rsquo;re using local TV, radio, or the newspaper.</p>
<p>Here&#39;s another example for a business:  If you are promoting a deal, use a web address like one of these:</p>
<p>yourbusinessname.com/deal</p>
<p>yourbusinessname.com/summersale</p>
<p>Create your landing page in advance. It can reiterate the most important points of your advertisement and provide more information. Also provide links to your home page and any other pages that people interested in this promotion might find useful.</p>
<p>Integrating your offline marketing with online marketing makes all your marketing more productive. It&rsquo;s a time-tested strategy. If visitors to your site get the information they want quickly, they&rsquo;ll be more likely to take the time to visit other areas of your site.</p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p> <img src="http://biggsuccess.com/wp-admin/images/marylynn.jpg" border="1" alt="marylynn" style="float: left; margin-right: 25px" />The second bad experience occurred when I read an article online about a local tech series that is free and open to the public. The article was on our local newspaper&#39;s website. It gave details on the upcoming session and offered a link to the organization&#39;s website to get more information on all of the sessions in the series.
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p> <img src="http://biggsuccess.com/wp-admin/images/george.jpg" border="1" alt="george" style="float: left; margin-right: 25px" /> So you went to the website to find out more information, and I remember hearing a &#8230; how should I describe it &#8230; a frustrated sigh coming from you.
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p> <img src="http://biggsuccess.com/wp-admin/images/marylynn.jpg" border="1" alt="marylynn" style="float: left; margin-right: 25px" />That&rsquo;s a good way to say it. I was frustrated because I couldn&#39;t find anything about the series. I clicked on several page links, including their events link. Nothing. I used their search tool to search for the name of the event. Still nothing. Finally I went to their calendar and typed in the exact date. The first session in the series came up. It contained the same information that was in the article. Nothing further about the entire series. I was planning to put all of the dates on my calendar. I guess I&rsquo;ll have to call them.
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<h3>Tip #2: Make it easy to find the information you promote.</h3>
<p>If you want people to know about your events, make it easy to get that information. Especially if your event is getting press!</p>
<p>Create a page like we suggested above. If you prefer to link people to your home page, create a link and highlight it so people can find it quickly and easily. For example, in the case we mentioned above, you could highlight it this way:</p>
<p>&quot;Tech series starting in August&quot;</p>
<p>Make it very visible on your site. When people click on that link, it will take them to the page you&#39;ve created with all the information about that event.</p>
<p>Your site is an excellent tool to compliment your other marketing efforts. But if you don&#39;t make it easy for people to find what you&rsquo;re promoting, they won&#39;t participate in your sale or event.</p>
<p>Prepare your web site for visitors before you advertise or send out a press release. That will help make your campaign a bigg success!</p>
<p><em><strong>Do you have any tips from your bad user experiences? Or maybe a good experience combining your web site with traditional media? </strong></em>  Share that with us by leaving a comment below, calling us at <font color="#660099"><strong>888.455.BIGG (2444)</strong></font> or e-mailing us at <strong>bigginfo@biggsuccess.com</strong>.</p>
<p>Thanks so much for reading our post today. Please join us next time when we&rsquo;ll discuss artificial dissemination. Yes, you read that right! Until then, here&rsquo;s to your bigg success!</p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=269019283" target="_blank" title="Subscribe to The Bigg Success Show in iTunes. "><strong>Subscribe to The Bigg Success Show in iTunes.&nbsp;</strong></a></p>
<p><strong><a href="http://feeds.feedburner.com/BiggSuccess" target="_blank" title="Subscribe to the Bigg Success feed.">Subscribe to the Bigg Success feed.</a></strong></p>
<p><strong>Direct link to The Bigg Success Show audio file: </strong><br /> <a href="http://media.libsyn.com/media/biggsuccess/00442-072109.mp3" target="_blank" title="The Bigg Success Show Audio File #442">http://media.libsyn.com/media/biggsuccess/00442-072109.mp3</a></p>
<p><strong>Related posts </strong></p>
<p><a href="http://biggsuccess.com/2009/01/14/marketing-in-tough-times-part-1/" title="Marketing in Tough Times: Part 1">Marketing in Tough Times: Part 1</a></p>
<p><a href="http://biggsuccess.com/2008/11/20/get-free-publicity-for-your-business-as-a-radio-expert/" title="Get Free Publicity for Your Business as a Radio Expert">Get Free Publicity for Your Business as a Radio Expert</a></p>
<p><a href="http://biggsuccess.com/2008/08/21/increase-your-sales-without-spending-a-dime-on-advertising/" title="Increase Your Sales without Spending a Dime on Advertising">Increase Your Sales without Spending a Dime on Advertising</a> </p>
<p> <em><strong>(Image in today&#39;s post by <a href="http://www.sxc.hu/photo/1143514" target="_&quot;blank&quot;">woodsy</a>)  </strong></em></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		<enclosure url="http://media.libsyn.com/media/biggsuccess/00442-072109.mp3" length="1" type="audio/mpeg"/>
<itunes:duration>00:01:01</itunes:duration>
		<itunes:subtitle>Most businesses and non-profit organizations have a web site by now. Good thing since more and more people are searching online for services instead of ...</itunes:subtitle>
		<itunes:summary>Most businesses and non-profit organizations have a web site by now. Good thing since more and more people are searching online for services instead of using the phone book. ___  ___ There#8217;s a lot of advice about how your website should look. It#8217;s important to pause to realize ... It#39;s the experience that counts the most!   Just like in the bricks-and-mortar world, people value the experience. ___ I#39;ve had two bad user experiences recently. The first one has to do with a local not-for-profit organization for which I volunteer. I produce the audio for the radio and television commercials that promote the event. The commercials mention a web address to get more information. However, that address takes you to the organization#39;s national website. I spent ten minutes trying to find the page with information about our local event. ___ ___  If memory serves, Mary-Lynn, you told me that you saw a link, #8220;Find your local event.#8221; But it directed you to sign up or log in to get more information. ___ ___ Right! It#8217;s crazy. I shouldn#39;t have to sign up to simply get information. Regardless, I finally recovered my user name and password. Then I logged in, but I still haven#39;t found the local page. I ran out of time and will have to go back. ___ ___  People who aren#8217;t as invested as you probably wouldn#8217;t put that much effort into finding the local information. Worse yet, they may never go back to the site. ___ Tip #1: Create a landing page specific for what you are promoting. Make it easy for people to find the information they want. For example, our local branch could have a page that ends with the name of our city. They could set up an address like this: nameoforganization.com/champaign. That#39;s a landing page. It#8217;s the address you want to promote to people in your area for information about your local organization #8211; especially when you#8217;re using local TV, radio, or the newspaper. Here#39;s another example for a business:  If you are promoting a deal, use a web address like one of these: yourbusinessname.com/deal yourbusinessname.com/summersale Create your landing page in advance. It can reiterate the most important points of your advertisement and provide more information. Also provide links to your home page and any other pages that people interested in this promotion might find useful. Integrating your offline marketing with online marketing makes all your marketing more productive. It#8217;s a time-tested strategy. If visitors to your site get the information they want quickly, they#8217;ll be more likely to take the time to visit other areas of your site. ___ The second bad experience occurred when I read an article online about a local tech series that is free and open to the public. The article was on our local newspaper#39;s website. It gave details on the upcoming session and offered a link to the organization#39;s website to get more information on all of the sessions in the series. ___ ___  So you went to the website to find out more information, and I remember hearing a ... how should I describe it ... a frustrated sigh coming from you. ___ ___ That#8217;s a good way to say it. I was frustrated because I couldn#39;t find anything about the series. I clicked on several page links, including their events link. Nothing. I used their search tool to search for the name of the event. Still nothing. Finally I went to their calendar and typed in the exact date. The first session in the series came up. It contained the same information that was in the article. Nothing further about the entire series. I was planning to put all of the dates on my calendar. I guess I#8217;ll have to call them. ___ Tip #2: Make it easy to find the information you promote. If you want people to know about your events, make it easy to get that information. Especially if your event is getting press! Create a page like we suggested above. If you prefer to link people to your </itunes:summary>
		<itunes:keywords>Marketing</itunes:keywords>
		<itunes:author>bigginfo@biggsuccess.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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		<title>The Second Way to Create Wealth</title>
		<link>http://biggsuccess.com/2009/06/15/the-second-way-to-create-wealth/</link>
		<comments>http://biggsuccess.com/2009/06/15/the-second-way-to-create-wealth/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 14:12:47 +0000</pubDate>
		<dc:creator>George Krueger &#38; Mary-Lynn Foster</dc:creator>
				<category><![CDATA[Money]]></category>
		<category><![CDATA[assets]]></category>
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		<guid isPermaLink="false">http://biggsuccess.com/?p=1806</guid>
		<description><![CDATA[When we think talk about capital for a business, we usually think about money. One timeless wealth-building secret is to use other people&#8217;s money, commonly referred to as OPM. The idea is to use a small amount of your own money, levered with a large amount of other people&#8217;s money. ___ ___ The most obvious...]]></description>
			<content:encoded><![CDATA[<p><img src="http://biggsuccess.com/wp-content/uploads/2009/06/money.jpg" border="1" alt="money.jpg" hspace="10" vspace="1" width="136" align="right" />When we think talk about capital for a business, we usually think about money. One timeless wealth-building secret is to use other people&rsquo;s money, commonly referred to as OPM.
<p>The idea is to use a small amount of your own money, levered with a large amount of other people&rsquo;s money.</p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<h3></h3>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p>The most obvious example is making a small down payment for your home and then borrowing the rest. Over time, you pay off the mortgage and you own the home outright. You&rsquo;ve used OPM to add a significant asset to your Balance Sheet.</p>
<p>Of course, with our homes we have to work to pay off the mortgage. It works even better with a business or a piece of investment real estate.</p>
<p>All we have to invest is the small amount needed to get started. If all goes well, our customers or tenants pay off the loan for us. Now that&rsquo;s a deal!</p>
<h3>The second form of capital</h3>
<p>We can also use human capital to create wealth. It&rsquo;s kind of the Cinderella of the capital world &ndash; it doesn&rsquo;t get as much focus as money as a form of capital.</p>
<p>But other people&rsquo;s labor, or OPL, is also a way to build wealth. Of course, by &ldquo;labor&rdquo;, we mean time and talent. Instead of levering money, we lever time and talent.</p>
<h3>OPL is more important going forward</h3>
<p>OPM and OPL are the two ways people have traditionally created wealth. OPM has received more focus because we&rsquo;ve relied heavily on investments in assets and infrastructure to create wealth.</p>
<p>But for small business owners today, the model for building wealth in the future is likely to rely more on OPL. Thanks largely to technology, we can start businesses with less money than it used to take.</p>
<p>Here are three guiding principles for using OPL to build wealth:</p>
<h3>You must consider all peoples&rsquo; interests equally.</h3>
<p>This is the principle of equal consideration of interests. It&rsquo;s all for one and one for all. As the leader, you have to consider all people in your charge equally and then do what&rsquo;s best for the collective whole.</p>
<p>So we think going forward, the people who create the most wealth will not be focused solely on their own self-interest. You have to think about what&rsquo;s best for everyone who is part of your team.</p>
<h3>Think win / win or wait.</h3>
<p>If you&rsquo;re going to work with someone, you both must win or you should wait. A win by one is a win by none in the long-term.</p>
<p>As bigg goal-getters, we&rsquo;re always looking for ways to add value which creates opportunities to create wealth.</p>
<h3>Your people must buy your vision.</h3>
<p>If you have to sell your vision, the game is over before it&rsquo;s even started. You want people to see how your idea benefits them. But it has to be bigger than that. It also has to serve society in a larger way &ndash; it needs to improve people&rsquo;s lives. And your people must see it.</p>
<p>It&rsquo;s a higher form of salesmanship &ndash; of leadership &ndash; that leads to bigg success today.</p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
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<th align="left"><font color="#800080">Get the tips and tools you need to be a BIGG success.<br /> </font><font color="#800080"><a href="http://visitor.constantcontact.com/d.jsp?m=1101877930203&amp;amp;p=oi" target="_blank" title="Subscribe to the Bigg Success Weekly">Subscribe to the Bigg Success Weekly</a></font><font color="#800080"> &ndash; it&rsquo;s FREE! </font></th>
</tr>
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<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p>Thank you so much for reading our post today.</p>
<p>Next time when we&rsquo;ll talk about what a popular HBO show has to do with organizational structure in the years ahead. It&rsquo;s related to this post so please check back in with us.</p>
<p>Until then, here&rsquo;s to your bigg success.</p>
<p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=269019283" target="_blank" title="Subscribe to The Bigg Success Show in iTunes. "><strong>Subscribe to The Bigg Success Show in iTunes.&nbsp;</strong></a></p>
<p><strong><a href="http://feeds.feedburner.com/BiggSuccess" target="_blank" title="Subscribe to the Bigg Success feed.">Subscribe to the Bigg Success feed.</a></strong></p>
<p><strong>Direct link to The Bigg Success Show audio file: </strong><br /> <a href="http://media.libsyn.com/media/biggsuccess/00416-061509.mp3" target="_blank" title="The Bigg Success Show Audio File #416">http://media.libsyn.com/media/biggsuccess/00416-061509.mp3</a></p>
<p><strong>Related posts </strong></p>
<p><a href="http://biggsuccess.com/2009/04/27/how-the-rich-make-money/" title="How the Rich Make Money">How the Rich Make Money</a></p>
<p><a href="http://biggsuccess.com/2007/12/03/create-passive-income/" title="Getting Aggressively Passive: Creating A Passive Income That Sets You Free">Getting Aggressively Passive: Creating A Passive Income That Sets You Free</a> </p>
<p> <em><strong>(Image in today&#39;s post by <a href="http://www.sxc.hu/photo/819872" target="_&quot;blank&quot;">lusi</a>)</strong></em></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		<enclosure url="http://media.libsyn.com/media/biggsuccess/00416-061509.mp3" length="1" type="audio/mpeg"/>
<itunes:duration>00:01:01</itunes:duration>
		<itunes:subtitle>When we think talk about capital for a business, we usually think about money. One timeless wealth-building secret is to use other people#8217;s money, commonly ...</itunes:subtitle>
		<itunes:summary>When we think talk about capital for a business, we usually think about money. One timeless wealth-building secret is to use other people#8217;s money, commonly referred to as OPM. The idea is to use a small amount of your own money, levered with a large amount of other people#8217;s money. ___  ___ The most obvious example is making a small down payment for your home and then borrowing the rest. Over time, you pay off the mortgage and you own the home outright. You#8217;ve used OPM to add a significant asset to your Balance Sheet. Of course, with our homes we have to work to pay off the mortgage. It works even better with a business or a piece of investment real estate. All we have to invest is the small amount needed to get started. If all goes well, our customers or tenants pay off the loan for us. Now that#8217;s a deal! The second form of capital We can also use human capital to create wealth. It#8217;s kind of the Cinderella of the capital world #8211; it doesn#8217;t get as much focus as money as a form of capital. But other people#8217;s labor, or OPL, is also a way to build wealth. Of course, by #8220;labor#8221;, we mean time and talent. Instead of levering money, we lever time and talent. OPL is more important going forward OPM and OPL are the two ways people have traditionally created wealth. OPM has received more focus because we#8217;ve relied heavily on investments in assets and infrastructure to create wealth. But for small business owners today, the model for building wealth in the future is likely to rely more on OPL. Thanks largely to technology, we can start businesses with less money than it used to take. Here are three guiding principles for using OPL to build wealth: You must consider all peoples#8217; interests equally. This is the principle of equal consideration of interests. It#8217;s all for one and one for all. As the leader, you have to consider all people in your charge equally and then do what#8217;s best for the collective whole. So we think going forward, the people who create the most wealth will not be focused solely on their own self-interest. You have to think about what#8217;s best for everyone who is part of your team. Think win / win or wait. If you#8217;re going to work with someone, you both must win or you should wait. A win by one is a win by none in the long-term. As bigg goal-getters, we#8217;re always looking for ways to add value which creates opportunities to create wealth. Your people must buy your vision. If you have to sell your vision, the game is over before it#8217;s even started. You want people to see how your idea benefits them. But it has to be bigger than that. It also has to serve society in a larger way #8211; it needs to improve people#8217;s lives. And your people must see it. It#8217;s a higher form of salesmanship #8211; of leadership #8211; that leads to bigg success today. ___  	 		Get the tips and tools you need to be a BIGG success. Subscribe to the Bigg Success Weekly #8211; it#8217;s FREE!  	  ___ Thank you so much for reading our post today. Next time when we#8217;ll talk about what a popular HBO show has to do with organizational structure in the years ahead. It#8217;s related to this post so please check back in with us. Until then, here#8217;s to your bigg success. Subscribe to The Bigg Success Show in iTunes.#160; Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file:  http://media.libsyn.com/media/biggsuccess/00416-061509.mp3 Related posts  How the Rich Make Money Getting Aggressively Passive: Creating A Passive Income That Sets You Free  (Image in today#39;s post by lusi)</itunes:summary>
		<itunes:keywords>Money</itunes:keywords>
		<itunes:author>bigginfo@biggsuccess.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>No</itunes:block>
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		<title>From Twitter to Star Trek &#8211; Out of this World Communication</title>
		<link>http://biggsuccess.com/2009/05/14/from-twitter-to-star-trek-out-of-this-word-communication/</link>
		<comments>http://biggsuccess.com/2009/05/14/from-twitter-to-star-trek-out-of-this-word-communication/#comments</comments>
		<pubDate>Thu, 14 May 2009 07:00:38 +0000</pubDate>
		<dc:creator>George Krueger &#38; Mary-Lynn Foster</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[astronauts]]></category>
		<category><![CDATA[astro_mike]]></category>
		<category><![CDATA[audio]]></category>
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		<guid isPermaLink="false">http://biggsuccess.com/?p=1754</guid>
		<description><![CDATA[You can read our post here, but you might find it more fun to listen to today&#8217;s show. Just click on the arrow below to listen. Mike Massimino, aka Astro_Mike, one of the astronauts on a mission to the Hubble Space Telescope, sent the social media world abuzz and made history with the first tweet...]]></description>
			<content:encoded><![CDATA[<p><img src="http://biggsuccess.com/wp-content/uploads/2009/05/astro_mike_tweet.jpg" border="1" alt="Astro_Mike tweet.jpg" hspace="10" vspace="1" width="165" align="right" /><em>You can read our post here, but you might find it more fun to listen to today&rsquo;s show. Just click on the arrow below to listen. </em>
<p>Mike Massimino, aka <a href="http://twitter.com/Astro_Mike" target="_blank" title="Twitter.com: Astro_Mike">Astro_Mike</a>, one of the astronauts on a mission to the Hubble Space Telescope, sent the social media world abuzz and made history with the first tweet from outer space.</p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<h3></h3>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p>Hundreds of thousands of people were part of the conversation through the power of technology. Isn&rsquo;t it cool that distance is no longer a barrier to communication?</p>
<p>This tweet came just days after the new Star Trek movie hit the theaters. So we decided to look there for examples of out of this world communication.</p>
<h3>Miss(ed) communication</h3>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p> <img src="http://biggsuccess.com/wp-admin/images/george.jpg" border="1" alt="george" style="float: left; margin-right: 25px" />Before we get into quotes from Star Trek, I&rsquo;ve heard from several female friends that a guy on a first date should never say, &ldquo;My hero is Captain James Kirk.&rdquo;
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p> <img src="http://biggsuccess.com/wp-admin/images/marylynn.jpg" border="1" alt="marylynn" style="float: left; margin-right: 25px" /><br /> And don&rsquo;t to a Trekkie convention for your first date either! That&rsquo;s not very romantic.
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p> <img src="http://biggsuccess.com/wp-admin/images/george.jpg" border="1" alt="george" style="float: left; margin-right: 25px" />I think it highlights that, whether in romance or not, when you&rsquo;re communicating with someone for the first time, it&rsquo;s good to listen. It&rsquo;s not all about you.
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p> <img src="http://biggsuccess.com/wp-admin/images/marylynn.jpg" border="1" alt="marylynn" style="float: left; margin-right: 25px" />Try to discover your mutual interests instead of just talking about yourself. Of course, if you do happen to be talking with a bigg fan of Star Trek, then &ldquo;engage&rdquo; as Captain Jean-Luc Picard would say.
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<p> <img src="http://biggsuccess.com/wp-admin/images/george.jpg" border="1" alt="george" style="float: left; margin-right: 25px" />The Next Generation was my favorite of the series. I loved Picard&rsquo;s leadership style and the dynamic he had with the crew, particularly #1, Commander Will T. Riker.
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
<h3>&ldquo;Make it so&rdquo; to move to action</h3>
<p>Another famous Picard saying. The crew would discuss the issue at hand. Picard was great at listening to the input of his team. Finally, he would say &ldquo;make it so&rdquo; and the discussion would end.</p>
<p>As the leader, you reach a point where you have to make a decision and communicate it so you and your team can get on with implementing it.</p>
<h3>&ldquo;I concur&rdquo; to shorten meetings</h3>
<p>From the <em>Where Silence has Lease</em> episode, Picard gives a command to abort autodestruct. The computer asks Riker if he concurs. Riker responds, &ldquo;Yes, absolutely, I do indeed concur wholeheartedly!&rdquo; Picard responds that a &ldquo;simple &lsquo;yes&rsquo; would have sufficed.&rdquo;</p>
<p>This made us think of meetings. One person says something. The next person agrees with what was just said. However, they repeat everything &ndash; perhaps in different words. Nothing is added to the conversation.</p>
<p>It&rsquo;s an important communication because it shows that there is a consensus. But instead of going on and on about the same thing, ask your team to simply say &ldquo;I concur&rdquo;.</p>
<p>Even a simple &ldquo;yes&rdquo; will suffice! You&rsquo;ll find your meetings will be much more productive.</p>
<h3>&ldquo;Never lose you. Never.&rdquo;</h3>
<p>This quote is from <em>The Naked Time</em>, an episode in the original series, Captain Kirk utters these words in a room by himself.</p>
<p>While we may be stretching his meaning here a bit, it made us think about the most important communication of all: self-communication. You have to find a way within yourself to stay true to yourself and encourage yourself so you can keep pushing on.</p>
<p>All motivation is self-motivation.</p>
<p>Oh, but don&rsquo;t forget one important rule about this one &ndash; don&rsquo;t do it out loud if there are people around!</p>
<h3>The new movie</h3>
<p>We liked Christopher Pike&rsquo;s line to Kirk:</p>
<p><em>&ldquo;You&#39;ve always had a hard time finding your place in this world, haven&#39;t you? Never knowing your true worth. You can settle for less in ordinary life, or do you feel like you were meant for something better? Something special.&quot;</em></p>
<p>We have a friend who says, &ldquo;Do you want me to tell you what you want to hear or what you need to hear? Because I&rsquo;m happy to do this either way.&rdquo;</p>
<p>It&rsquo;s not always easy to listen to what we need to hear. However, sometimes the best communication isn&rsquo;t what we want to hear.</p>
<p>This quote from Star Trek also emphasizes that &ndash; when criticism is required &ndash; we should be constructive and move as quickly as we can to encouragement. Veer to the positive so you build up the person with whom you&rsquo;re talking.</p>
<h3>We couldn&rsquo;t leave out the tribbles!</h3>
<p>One of the most famous Star Trek episodes is The Trouble with Tribbles from the original series. Scotty explains how he finally got rid of the little creatures:</p>
<p><em>&ldquo;Just before they went into warp, I beamed the whole kit and kaboodle into their engine room, where they&#39;ll be no tribble at all.&quot;</em></p>
<p>Nobody knows the tribble we&rsquo;ve seen!</p>
<p>It&rsquo;s good to inject humor into almost any conversation. <a href="http://biggsuccess.com/2009/05/07/clowning-achievements/" target="_blank" title="Bigg Success: Clowning Achievements">Word plays</a> are often a great source of humor. See how many ways you can use the same word or phrase to keep the laughs going!</p>
<p>Communication brings us, and keeps us, together. Improving communication skills is a key to being a bigg success in any world. Live long and prosper!</p>
<h3>Do you have a favorite out of this world communication?</h3>
<p>Please share it with us by leaving a comment below, calling us at 888.455.BIGG (2444) or sending us an e-mail at bigginfo@biggsuccess.com.</p>
<p>Thanks for letting us into your world today!</p>
<p style="background-color: #ffffff"><font color="#ffffff">___</font></p>
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<p>Please join us next time when we take ourselves out to the ball game. Until then, here&rsquo;s to your bigg success!</p>
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<p><strong>Direct link to The Bigg Success Show audio file: </strong><br /> <a href="http://media.libsyn.com/media/biggsuccess/00394-051409.mp3" target="_blank" title="The Bigg Success Show Audio File #394">http://media.libsyn.com/media/biggsuccess/00394-051409.mp3</a></p>
<p><strong>Related posts </strong></p>
<p><a href="http://biggsuccess.com/2008/04/23/say-it-simply/" title="Are You Smart Enough to Say It Simply?">Are You Smart Enough to Say It Simply?</a></p>
<p><a href="http://biggsuccess.com/2008/06/24/are-they-hearing-what-you-are-saying/" title="Are They Hearing What You Are Saying?">Are They Hearing What You Are Saying?</a></p>
<p><a href="http://biggsuccess.com/2008/11/04/directions-that-discourage/" title="Directions that Discourage">Directions that Discourage</a> </p>
<p> <em><strong>(Image in today&#39;s post from <a href="http://twitter.com/Astro_Mike" target="_&quot;blank&quot;">Astro_Mike</a>)</strong></em></p>
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		<itunes:subtitle>You can read our post here, but you might find it more fun to listen to today#8217;s show. Just click on the arrow below to ...</itunes:subtitle>
		<itunes:summary>You can read our post here, but you might find it more fun to listen to today#8217;s show. Just click on the arrow below to listen.  Mike Massimino, aka Astro_Mike, one of the astronauts on a mission to the Hubble Space Telescope, sent the social media world abuzz and made history with the first tweet from outer space. ___  ___ Hundreds of thousands of people were part of the conversation through the power of technology. Isn#8217;t it cool that distance is no longer a barrier to communication? This tweet came just days after the new Star Trek movie hit the theaters. So we decided to look there for examples of out of this world communication. Miss(ed) communication ___ Before we get into quotes from Star Trek, I#8217;ve heard from several female friends that a guy on a first date should never say, #8220;My hero is Captain James Kirk.#8221; ___ ___  And don#8217;t to a Trekkie convention for your first date either! That#8217;s not very romantic. ___ ___ I think it highlights that, whether in romance or not, when you#8217;re communicating with someone for the first time, it#8217;s good to listen. It#8217;s not all about you. ___ ___ Try to discover your mutual interests instead of just talking about yourself. Of course, if you do happen to be talking with a bigg fan of Star Trek, then #8220;engage#8221; as Captain Jean-Luc Picard would say. ___ ___ The Next Generation was my favorite of the series. I loved Picard#8217;s leadership style and the dynamic he had with the crew, particularly #1, Commander Will T. Riker. ___ #8220;Make it so#8221; to move to action Another famous Picard saying. The crew would discuss the issue at hand. Picard was great at listening to the input of his team. Finally, he would say #8220;make it so#8221; and the discussion would end. As the leader, you reach a point where you have to make a decision and communicate it so you and your team can get on with implementing it. #8220;I concur#8221; to shorten meetings From the Where Silence has Lease episode, Picard gives a command to abort autodestruct. The computer asks Riker if he concurs. Riker responds, #8220;Yes, absolutely, I do indeed concur wholeheartedly!#8221; Picard responds that a #8220;simple #8216;yes#8217; would have sufficed.#8221; This made us think of meetings. One person says something. The next person agrees with what was just said. However, they repeat everything #8211; perhaps in different words. Nothing is added to the conversation. It#8217;s an important communication because it shows that there is a consensus. But instead of going on and on about the same thing, ask your team to simply say #8220;I concur#8221;. Even a simple #8220;yes#8221; will suffice! You#8217;ll find your meetings will be much more productive. #8220;Never lose you. Never.#8221; This quote is from The Naked Time, an episode in the original series, Captain Kirk utters these words in a room by himself. While we may be stretching his meaning here a bit, it made us think about the most important communication of all: self-communication. You have to find a way within yourself to stay true to yourself and encourage yourself so you can keep pushing on. All motivation is self-motivation. Oh, but don#8217;t forget one important rule about this one #8211; don#8217;t do it out loud if there are people around! The new movie We liked Christopher Pike#8217;s line to Kirk: #8220;You#39;ve always had a hard time finding your place in this world, haven#39;t you? Never knowing your true worth. You can settle for less in ordinary life, or do you feel like you were meant for something better? Something special.#34; We have a friend who says, #8220;Do you want me to tell you what you want to hear or what you need to hear? Because I#8217;m happy to do this either way.#8221; It#8217;s not always easy to listen to what we need to hear. However, sometimes the best communication isn#8217;t what we want to hear. This quote from Star Trek also emph</itunes:summary>
		<itunes:keywords>Communication</itunes:keywords>
		<itunes:author>bigginfo@biggsuccess.com</itunes:author>
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