They decided they didn’t want to play the game at all. They said it was just a fad. It didn’t have legs for the long term. No serious person would ever get involved in this silly stuff. It was child’s play.

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But the young man didn’t listen. He saw his bigg opportunity. So he jumped in with both feet.

Something interesting happened. This new media had more impact than the old pros would have ever dreamed. By the time they realized it, the young man was established. The old pros never caught up.

The new media we’re talking about here is television. The young man was Walter Cronkite. He said he didn’t become who he was because he was better. He became the most trusted person in the United States because he was there early.

History repeats itself

You may have thought we were talking about social media. And you would be right to think so. We hear a lot of the same kind of things said about it. A lot of people think it is just a passing fancy.

Because they don’t get it. They don’t understand that the genie is out of the bottle. That business communications have changed forever again.

Social media’s impact on sales

There was a study released a while back that looked at large company performance. More specifically, it looked at social media activity and sales growth.

It was conducted by Wetpaint, a social media platform, and Altimeter Group, a digital consulting firm. They looked at the top brands in the world and rated their social media activities. Then they compared the level of activity to the change in sales over the last year.

On average, they found that the more active a company was in social media, the more likely they were to see an increase in sales. The most active companies increased sales by 18% while the least active saw sales decline by 6%.

Companies with dedicated teams performed the best. However, these teams take social media to the whole organization. They view social media as a tool they can’t live without. They are conversational, not promotional.

How does this apply to small businesses? We think the opportunity is even greater. But you, the owner, have to get it. You have to learn how to use these new tools to increase your sales.

Walter Cronkite found his bigg opportunity by jumping on the train early. You’ll find bigg success by integrating social media into your business communication strategies.

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Thank you so much for reading our post today.

Next time, we’ll talk about thinking entrepreneurially with your personal finances.

Please join us. Until then, here’s to your bigg success!

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Direct link to The Bigg Success Show audio file:
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(Image in today's post from Newsroom-magazine.com)

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What inspired you to write your latest book?

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I work with entrepreneurs and people who have been downsized, and I’ve found one thing that’s consistent. People know they could do better, work less, and make more money, but without someone stimulating their imagination, it’s very difficult to go through a change. So the book is designed to help people realize that, no matter what’s going on in their life, if they take one step or enroll one person at a time, they can change anything that isn’t the way they wanted it.

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When we talked before our interview, you said that this book goes beyond where The Secret took us.

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Exactly. I love the fact that The Secret brought consciousness to so many people about staying positive, but the one thing people missed is being in action. You have to be in action. It's not enough just to think about it. You have to take a proactive role in your life.

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What do you think keeps people from taking action … what is it that holds people back?

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Some people truly believe that they’re not entitled. Some people think it’s too much work to get what they want. Other people are too overwhelmed by what’s first, so they just stay at what they’re doing even if it’s not what they want.

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For someone who feels that, what would be the one thing you would tell them to work on right now?

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Make a list of all the things you want to change, but put it in the positive. I work with clients who want a better job. I get them to describe what it’s like to work at the company, what their tasks are, what the people are like that they work with. And then backtrack – how do we get to that point? So for anything that you want to change, what is the first step you can take to be in control? Because I think a lot of this is people feeling that they are out of control of their own lives.

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That is awesome … there’s a lot of practical advice that people can use right away in this book.

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It’s simple knowledge that most people don’t apply to their own life, even though they might be aware of it.

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Oprah calls it the “aha” moment. What do you call it?

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It’s the dawning of the day when, like in City Slickers, you get your “do over”. So don’t think, my life is just surrounded by quagmire, all my friends are always complaining and leaning on me, my relationship isn’t working … we’re fighting all the time, I hate my job, and all these things. Instead, think about every day being brand new. Every day, we get to reinvest ourselves.

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Sharon’s book comes with bonuses

You get an incredible $4,661 in bonuses when you buy Sharon’s wonderful book, including great material from:

• Annie Jennings, who helps people who want to be authors or speakers, and get interviewed on the radio.

• Dave Sheffield, who works with corporations, helping people take the first step to change what’s happening in their career.

• Jim Bouchard, a good friend of ours, who helps people tap into their personal power. Jim’s material alone makes it a great deal to us!

Find Sharyn's book at createyours2.com

Subscribe to The Bigg Success Show in iTunes. 

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Back To The Future: Visualizing The Life You Want (Part 2)