twitter | Bigg Success

We have one of our favorite people on the show with us today, Phil Gerbyshak. He’s a speaker, coach and trainer to small-and-medium sized businesses who want to make it great in life and business. Phil’s also an author, recently publishing his second book, #Twitterworks.

Listen to The BIGG Success Show podcast:

Hear Phil talk with George & Mary-Lynn on The BIGG Success Show! Click the player [7:33m]: Play Now | Play in Popup | Download

In Part 1 of our interview Phil talks with us about:

How he’s living life on his own terms: he recently left his full-time job to pursue his consulting business. How did he do it, and what sparked the career change?

His new book #Twitterworks offers tips for a small business owner to create brand awarness on Twitter. We ask him to share a few of those tips.

Phil shares an example of a business that is doing it right and a business doing it wrong on Twitter (hint: Phil recommends keeping an eye on @AJBombers).

In Part 2, Phil will share how small businesses can use Twitter to help with customer retention. We’ll also ask Phil what he means when he says small businesses should focus on connections, not contacts.

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Listen to Phil Gerbyshak on Twitterworks-Part 1

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00678-030911.mp3

4_keys No storm lasts forever. That's just as true of financial storms as it is natural ones. However, in the midst of a storm, that knowledge may not offer much solace.

The news has been full of storm clouds. Among other indicators, unemployment is rising. There is one thing you can do to face challenges like this with confidence – prepare for it in advance by keeping your options open. Here are four ways to do that:

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Hear George & Mary-Lynn share today's 4 keys on The Bigg Success Show! Click the player to listen while you read: Play Now | Play in Popup | Download

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Visibility

Insure that people see you doing what you do best. Is your job "outbound" so you're clearly visible to customers? If so, capitalize on that relationship. Ask them for a brief note about working with you. It will come in handy at your next evaluation or if you need to look for other work.

If your job doesn't expose you to anyone outside your company, then work on your visibility. Get involved in your industry. Look for conferences you can attend. Participate in forums and comment on blog posts about your industry. You might even consider starting your own blog to show off your expertise. Volunteer to work for your favorite non-profit.

There are many ways to do it. Get started right away if you’re not already doing it. And then do a little maintenance – reach out in some way – every day.

Networking

It's amazing how many people land a new job through a referral. It's also amazing how much business results from our networks.

So why do so many of us pay so little attention to our network until we really need it?

Do you participate in local opportunities? Is your company a member of the Chamber of Commerce? If so, do you attend Chamber functions? Are you a member of any local service clubs? These are great real world opportunities to build your network.

Are you on LinkedIn? What about Facebook and Twitter? Have you joined any industry-specific social networking sites? The contacts you make through these sites will be valuable now. They may prove invaluable should you be forced to make a change.

How about combining the virtual with the real? Have you registered on Meetup to find out about local events of interest to you? You’ll meet some fantastic people while growing your network at the same time.

Marketing

It begins by positioning yourself. What makes you unique? How can you communicate that? What opportunities play to your core strengths?

Is your resume up-to-date? If not, there's no time like the present! For sample cover letters, resumes, job search and interviewing tips, check out Resume Help.

Building a Bridge Plan

What would you do if you were forced to change jobs? How would you pay your bills? Where would you look for a new job? Who would you contact for referrals? For what services would you pay? For example, would you hire a career coach?

As you prepare this plan, keep a couple of things in mind.

You may spot some problems.
That's why you're doing this now. For instance, at what point might you need to find some part-time work or freelance work to pay the bills?

Allow for some recovery time.
You're human. It will be emotional. But you'll feel much more confident having thought it through in advance. And you'll be able to keep your options open to find the right opportunity for you! That’s bigg success!

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Thanks for the gift of your time today.

Bigg success is life on your own terms. You are the entrepreneur of your own life. You can be taught some things about entrepreneuring; others you have to learn on your own. Please join us next time when we talk about which is which.

Until then, here’s to your bigg success!

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Direct link to The Bigg Success Show audio file:
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