Business Owners Must Be Duplicitous

By Bigg Success Staff
06-05-08

Bigg Success in Business

 

You may get conflicting messages about being in business. You hear that you need to be passionate about what you do. You’re also told to approach every business decision rationally.

So which is it – love or logic?

Love
As an entrepreneur, you need to love what you do. If you don’t love it, you won’t be able to make it through the inevitable tough times. So get into a business about which you have a passion.

• Then take pride in your accomplishments. Celebrate them like you’ve just won the Super Bowl. Be human in defeat. Learn from it and then move on. Practice the 24-hour rule – give yourself 24-hours to enjoy victory or recover from a loss. Then move on.

• Be stubborn about what matters. There are things that are important to your success. They are your core values and purpose. Don’t ever agree to compromise on the things that are important, but be quick to concede if a better idea comes along that’s not in conflict with these core values and your purpose.

• Finally, don’t fear the fear. As a business owner, you will face fearful times. That’s okay. Successful entrepreneurs have faced the same fears; they just overcame them. You’ll need to do the same. Press on.

Logic
Emotion clouds your judgment. You have to get beyond your emotions in order to succeed in business. You have to be calculating, weighing the pros and cons of a given strategy against your goals and the pressures of the market.

• Separate your ego from your business. Entrepreneurs often get in trouble when they start creating monuments to themselves with the resources of their businesses. Don’t make that mistake! Every business decision should move you one step closer to your dream life.

• Admit your mistakes. If you don’t admit them, you’ll never learn from them. Unsuccessful business owners often devote even more resources trying to turn a bad decision into a good one. It rarely works. Admit your mistake and move on.

• Aim before you fire. This is one of the best ways to make sure you’re not acting emotionally. Get ready … aim … fire. Business owners who fail often get caught up in the moment and forget this crucial step.

• Focus on results. Measure everything you accomplish against your goals. Have you exceeded them or fallen short? Why? Answering those questions along the way will take you a long way toward the success of which you dream.

Example
An example of love and logic at play is to remember why you got into business in the first place. You had a goal in mind. You had a plan on how to achieve it. Along the way, you gained new insight and information. You changed your plan, but the goal is still the same. You’re practicing love and logic at the same time!

The bottom line is that it pays to be emotional and unemotional at the same time about your business … be irrationally rational!

Hear today's lesson and laugh on The Bigg Success Show. 

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