Back-to-School on chalkboardIt’s Back to School season. Summer is about over. For the kids, it’s time to crack the books again. But they shouldn’t have all the fun!

So we’re going to focus on lifelong learning this week and next. Over the next three days, we’ll discuss the basics – the 3 R’s we learned in school. Today we’ll look at reading.

Do you suppose that we read more today than we’ve ever read before? It sure seems like it as much as many of us read online.

Reading is great; comprehension is critical

We ran across a quote that has something to say about that. It comes from the book, Learning to Be A Sage: Selections from the Conversations of Master Chu, Arranged Topically. Chu Hsi said:

“In reading, the greatest failing is to strive for quantity. Don’t value quantity, value only your familiarity with what you’ve read.”

We see so much information every day. However, information isn’t necessarily useful; knowledge is. Physically reading something isn’t that special; mentally comprehending it is.

Create new worlds in your life

You may not read for comprehension. You may read for entertainment. You get a bigg pat on the back!


georgeI used to only read non-fiction. I thought fiction was a waste of time. Then I took a short fiction course with one of the best professors I ever had. It opened my mind to a whole new world.



marylynnGoing forward, creativity is one of the most essential skills. It stems, in part, from imagination. When you read fiction, you have to paint the pictures the author is creating in your mind.



georgeOne of my favorite authors is Dashiell Hammett. I just love the way he describes characters.



marylynnHe was one of my mom’s favorite authors as well. When I found out you were a Dashiell Hammett fan, George, it really endeared you to me.


So don’t limit yourself to just reading non-fiction in your field. Don’t limit your reading to non-fiction in general. Read some fiction. Expand your mind. Force yourself to visualize new worlds in your mind. It will help you create new worlds in your life.

Terms in context

BIGG success is life on your own terms. On one level, terms means words.

People who read generally have larger vocabularies. They see the same term used in different contexts. So they come to fully understand the richness of terms.

By understanding that richness, they’re able to call upon terms to empower themselves. They’re able to pull out a term, which has a number of layers of meaning, to describe what they want to do with their life. That’s one of the keys to BIGG success.


There’s a new book out that you can’t miss. It’s Trust Agents by Chris Brogan and Julien Smith. It’s all about relationships. So it will put you at the hub of the action in business today. Get a copy for yourself and tell your friends!


Thanks so much for reading our post today. Please join us next time as we look at the second R: wRiting. Until then, here’s to your bigg success!

Direct link to The Bigg Success Show audio file:

2 replies
  1. Nathaniel J. Quintana - AKA 'Q'
    Nathaniel J. Quintana - AKA 'Q' says:

    I am really looking forward to the series about life long learning. This ‘reading’ episode is a great start as I like to read and struggled with it as a kid. As an adult I read much more then when I did when I was in school.

    Thank you both for all the work you do. The topics are great and the way you deliver the messages is fun!

    Keep it up and I look forward to more episodes in the future!


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