Get a Brand Over – Part 3

brandoverToday, we continue our discussion with John Tantillo, The Marketing Doctor. John is a behavioral research psychologist with over twenty years of marketing experience. He is the President of the Marketing Department of America and regularly appears on Fox News and Fox Business News. Last time, we discussed the difference between a makeover and a brand-over. Let’s get back to the conversation …

___

___

___

marylynnLet’s talk about social media strategy. Say you’re a small business owner. You don’t necessarily want to get on Facebook and have a Fan Page with only ten people. Would it be better to just be yourself on Facebook and tell people about your day, rather than setting up a Fan Page for your business?

___

___

johnYeah. I would say to first get accustomed to it. As a matter of fact, my Facebook Fan Page for the Marketing Doctor just started last week and I’ve been on Facebook for a year or two. I preferred my personal page where I described what I liked and disliked, linked to my blogs and things like that. You just have to take the first steps. Like anything else in life, once you overcome the inertia, magical things happen.

___

___

georgeWe met you online, John. We met you through another good friend, Jim Bouchard, who we also met online. It’s amazing how powerful these tools are in placing every individual, every small business, close to par with large businesses.

___

___

johnYou could say that again! A small business is much more nimble to change. It’s the difference between a forty-foot sailboat and a multi-ton carrier trying to change course. If I could talk a little bit to the contact with Jim Bouchard, it was very serendipitous. I met his wife Alex on Facebook. She asked me to look at her husband’s web site and critique it. So I did, which was unique according to Alex. From that, Jim wrote back and thanked me. The point is that I didn’t think I was going to meet Jim through Alex. It was nothing like that. I was trying to assist. Through that assist, we’re here today. We never would have met if it weren’t for social media. It’s like going to a cocktail party but not leaving the house!

___

Thanks John so much for sharing your wisdom with us.

We recommend that you get to know John better by checking out his site. He blogs, consults, speaks and offers great marketing tips for free in his online classroom.

___

Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

___

Thank you for reading our post today. Please join us next time when we’ll discuss making money multiply magically. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00475-090409.mp3

Related posts

What's Hot in 2009: Questions

When Things Don't Go Your Way

2 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *