Scare Up More Profit

haunted house, scare up more profitYou can scare up more profit in creative ways – especially this time of year! While going to a haunted house, we saw a great way to capitalize on the crowds – we’ll share more about that idea in just a bit.

For fun, we include an audio clip in this podcast of the two of us going through that Haunted House! If you want to hear it, click the player to listen to today’s show.

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georgeMary-Lynn and I recently went out on a date and it was scary!

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marylynn
Even scarier than our first date!

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george
Watch it!

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marylynnWe went to a Haunted House; actually a Haunted Factory. They did a great job and it worked its magic on us. I was spooked. George laughed.

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georgeIt’s funny when you get spooked, Mary-Lynn! I don’t know if you’ve ever held me that tight before!

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marylynnI love going through Haunted Houses. I just don’t like to be touched. George was my barrier. But I looked back one time and he wasn’t there. A devil had gotten between us! I thought I was going to have a heart attack.

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We were coming out of this room where they had about a half dozen people dressed up as devils. These guys were on stilts or something because they were all about 8’ tall. Besides that, they could go from one end of the room to the other in a flash. To top it all off, you had to duck underneath them to get out.

There are probably local ghoulish attractions in your area – many of which support great causes or are run by local hauntrepreneurs. You can have some bigg fun and support a local organization at the same time.

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marylynnAs a radio DJ, I helped promote a number of Haunted Houses over the years. Some that involved you, George.

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georgeYeah, when I was a Jaycee, I helped with more Haunted Houses than I can count. I remember running out once to clear out our cash drawer. I opened the door and these young women screamed. The problem is I didn’t even have my mask on!

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It’s really fun to be a volunteer at a Haunted House. In addition, it’s amazing how much money many of them give to worthy organizations.

A frightening affect on your bottom line

This was play time for us, but we recommend integrating work and play. While we were there, we saw something that could help you scare up more profit.

Like many Haunted Houses, they often had long lines. People waited an hour or more to get in. So they set up two different prices.

You could pay the regular price – which in this case was $10 – and wait in the regular line. Or you could pay a premium – their price was $15 – and go right to the front of the line.

Now you might be thinking, “If I had waited an hour and someone got to go through before me, I would just scream!”

They did a great job with that. They set their lines up so the people in the regular line really wouldn’t know that other people were coming in before them. The express line was camouflaged with corn stalks – yes, we’re in the Midwest – so you really couldn’t see it from the regular line.

But even if they did, everyone had the same opportunity to purchase the higher priced ticket.

Service Level Pricing

Are there ways to give your customers the opportunity to choose their level of service?

Research shows that if you give your customers two choices, they will choose the least expensive option. But it’s get more interesting when you add one more level. If you give them three choices, people tend to choose the middle one.

The good – better – best scenario helps you upsell. Let’s be clear – this is not bait-and-switch. We’re talking about legitimate offerings that allow your customers to segment themselves.

It’s a great way to give your bottom line a BOOst! Happy Halloween!

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00512-103109.mp3

(Image in today’s post by dimitri_c)

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