Finding Customers on Facebook

Social Media 4 Small BizWe are continuing our social media for small business series with Deb Brown…aka "Debworks" on the internet. Deb works with small businesses,creating social media plans that work for them. She is an in-demand speaker on the topics of community, shopping local, Facebook, Twitter, blogging and the internet. You'll find advice from her on her website, Need A Little Advice.

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Mary-Lynn FosterLet's say I'm a small business owner and I've just set up my Facebook Fan Page. Who should I ask to "like" me?

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Deb BrownWell I'd like to take a step back, Mary-Lynn. Do you already have a personal page set up on Facebook?

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Mary-Lynn FosterYes I do.

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Deb BrownAre they your friends and family?

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Mary-Lynn FosterFriends, family, and people in my network.

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Deb BrownAre there also people that work in your local community?

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Mary-Lynn FosterDefinitely!

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Deb BrownThen those are the people you reach out to.

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George KruegerWell that was easy!

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Deb BrownPeople forget that is simply the old party-line concept. I live in a town with only 144 people, but I live closer to the town with 4,000 people, and everybody knows what everybody is doing because they are all on Facebook! So if you have a small business, make friends with other small businesses in your local and surrounding community.

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George KruegerI think people get intimidated by Facebook because you go in and there are so many people…facebook is suggesting friends, friends are suggesting friends and pages. But instead of becoming overwhelmed by it all, just start by reaching out to the people you already know.

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Deb BrownAnd keep this in mind, if you make a friend with someone and they start to make you crazy like a couple of tele-marketers I've picked up…

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George KruegerAre you talking about me, Deb?

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Deb BrownI actually like you! But you can always unfriend somebody, so you don' t have to be afraid of making friends with someone you don't know.

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Mary-Lynn FosterSo I've got my Fan Page, I've reached out to my friends, family members and colleagues, but my page is bland. I've tried to be engaging on my page, but no one is responding. How I can turn that around?

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Deb BrownLet's take a step back once again. Is your business the same way?

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Mary-Lynn FosterHmmm, sure I'll say I'm boring.

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Deb BrownIt's very important to look at that because things show up everywhere in your life, they don't just show up in one aspect. So if you find out your Fan Page is not working the way you think it should, take a look at what's going on in your business. Take a look at your involvement in the community. Are you a volunteer? Do you give back?

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Mary-Lynn FosterWhat a great way to spice up your page, by talking about your community along with sharing the way you are involved!

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Deb BrownThat's right. And it is also very important for a small business on their fan page to not only talk about their business, but talk about other people too. Share links to other places. It's all about sharing the love!

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George KruegerThat's a great point, and it's also important to keep in mind that networking isn't only face-to-face or only online. The real power comes from combining the two.

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Deb BrownAbsolutely!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00586-051710.mp3

4 replies
  1. Deb Brown
    Deb Brown says:

    Mary-Lynn and George,
    Thank you for interviewing me, agreeing to speak at the conference and for promoting what promises to be the best small business social media summit ever conducted.

    It was fun, Bigg fun.

    Deb

    Reply
  2. Susan
    Susan says:

    George and Mary Lynn,

    I am LOVING your interviews on small business!! Great information.

    I clicked on your link for Business Directory in Champaign and our book store is not listed. How do we list there?

    Susan

    Reply
    • Mary-Lynn
      Mary-Lynn says:

      Susan, we are so happy to hear you are enjoying the series, and thanks so much for telling us!

      In order to get your business listed in that directory, visit http://www.loadedweb.com click the register button. Once registered, you can submit your site to the directory. It has been some time since we did this, but I do believe you will need to add their link to your website. They may also have the ability to be listed without a link back, but for a cost.

      Reply

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