When many people hear the term “entrepreneur,” they think “risk taker.” If you don’t think about it too deeply, you might assume they’re right.
However, they are missing something fundamental to entrepreneuring: Entrepreneurs who reach BIGG success aren’t risk lovers; they are great risk managers. They find a way to minimize the risk to an acceptable level, given the rewards.
There’s one risk that can’t be minimized. It can only be accepted or fully avoided. What is it?
It’s the biggest risk of all: not taking any risk.
(Image in today's post by Ulrik)