We have one of our favorite people on the show with us today, Phil Gerbyshak. He’s a speaker, coach and trainer to small-and-medium sized businesses who want to make it great in life and business. Phil’s also an author, recently publishing his second book, #Twitterworks.
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In Part 1 of our interview Phil talks with us about:
- How he’s living life on his own terms: he recently left his full-time job to pursue his consulting business. How did he do it, and what sparked the career change?
- His new book #Twitterworks offers tips for a small business owner to create brand awarness on Twitter. We ask him to share a few of those tips.
- Phil shares an example of a business that is doing it right and a business doing it wrong on Twitter (hint: Phil recommends keeping an eye on @AJBombers).
In Part 2, Phil will share how small businesses can use Twitter to help with customer retention. We’ll also ask Phil what he means when he says small businesses should focus on connections, not contacts.
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