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Phil Gerbyshak on Twitterworks – Part 2

twitterworks-book-coverWe continue our discussion with Phil Gerbyshak. He’s a speaker, coach and trainer to small-and-medium sized businesses who want to make it great in life and business. Phil’s also an author, recently publishing his second book, #Twitterworks.

In Part 1 of our interview Phil talks with us about the steps he took to leave the corporate world to live life on his own terms and start his own consulting business. Phil also shared some tips from his book #Twitterworks for small business on how to use Twitter to create brand awareness.

In Part 2 of our interview, Phil talks with us about:

  • How small businesses can use Twitter to help with customer retention.
  • We also ask Phil what he means when he says small businesses should focus on connections, not contacts.
  • Why earned attention from your customers is just as valuable, and in some cases more valuable,  as buying media time.

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