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The Way You Wear Your Brand


Connie Burke from GMC hands over the keys to a new Terrain to Mark Horvath

We recently attended SOBCon 2011 – a conference for people with businesses like ours. The organizers, Liz Strauss and Terry Starbucker, are two of the most amazing people you could ever hope to meet.

They manage to put together an exceptional experience every year. There’s the term…


Listen to George & Mary-Lynn share this experience on The BIGG Success Show podcast. Click the player to listen

Many small business owners forget they’re in the business of delivering experiences. You don’t sell products or services; you sell experiences. You deliver those experiences through your products and services.

An unforgettable experience
We experienced something at SOBCon this year that we didn’t think we would ever experience first-hand. Before we get into that, a little history:

Last year, we met Mark Horvath from It was one of the non-profits we all put our heads together to try to help.

Mark was just trying to get traction. He’s doing great work and, like a lot of entrepreneurs, he often doesn’t get much recognition.

It was great to see Mark back at the conference this year. But that was just the beginning…

GMC was one of the sponsors of the conference. They gave a Terrain to Mark and his organization!

It was a very Oprah moment.
We never thought we would see something like that in person.
It was incredible.
Mark was speechless.
We all were!

So we’d like to thank Liz and Terry as well as the great people from GMC – Connie Burke and Hugh Milne – for a once-in-a-lifetime experience.

But experiences aren’t enough
SOBCon is THE conference for open hearts and brilliant minds (and yet they still let us in the room!). The experience Terry and Liz delivered was true to the way they wear their brand.

How do you wear your brand?


George KruegerIf you’re a long time reader of this blog, you know that I am a BIGG fan of the Rat Pack. So we couldn’t resist twisting Frank Sinatra’s song “The Way You Wear Your Hat” for this post.


Mary-Lynn FosterIt seems only fitting: Terry often sings to get things started. And of course, there’s the now annual karaoke outing.


In case you’re not familiar with the song, it’s a love song. More specifically, it’s a lost love song. The point is that you can take everything away except for the memories.

It’s also true for your business. We’ve talked about creating experiences before. But here’s something that we hadn’t thought about until this event:

Experiences can be forgotten.
Experiences are ubiquitous.
Positive memories are precious.

You have to do something BIGG now and then to create happy, lasting memories for your customers, your employees and all the people your business serves. It’s the key to BIGG success!

What are you doing to create happy, lasting memories in your organization?

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