You Need Three Legs to Be a Success

You need 3 legs for BIGG SuccessBIGG success is life on your own terms. It’s about taking control to build the life of your dreams.

It begins with understanding your role. You have 100% ownership of an incredibly important enterprise – your life.

So you are the entrepreneur in charge. Entrepreneuring is a mindset, not an occupation.

You can try standing on your own two feet. But, when you get down to the essence of a great enterprise, you realize it is a three-legged stool.

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast.

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The three legs are product, marketing, and delivery.

This triad is only as good as its weakest link. And unfortunately, one of them is almost always weak.

The magic happens when you get all three working together. It’s the key to BIGG success!

Product

We say product. We really mean service. You may think of it as your talent.

The key is to discover what you can offer to add value in the lives of other people. It’s how you begin creating value for yourself.

Your enterprise is built on this product. But the product alone isn’t enough.

Marketing

Don’t make the mistake of thinking that the most talented person always wins. They most certainly do not.

You can have the best product in the world and fail. The failure is the result of poor marketing.

If know one knows about you and your talent, you will fail. It doesn’t matter how good you are.

You have to get the word out. You have to get noticed.

If you don’t market yourself, your talent will be wasted. You won’t create value for yourself or anyone else.

Delivery

Once you have their attention, you have to deliver. It sounds so simple:

Make a promise. Keep a promise.

It is simple. But it’s not easy.

It requires follow-through and follow-up.

That’s where the difficulty comes in. In the day-to-day rush, promises are made.

The intentions are good. But you need a system to document set up to document those promises and insure they are followed up on.

What’s your weakest leg?

The rewards go to people who get all three legs standing firm. What’s your weakest leg?

Identify the factors contributing to the weakness.
Then brainstorm for solutions to make it more solid.
Develop a plan of action and then…
Make it so!

So you make more money, more dependably. That’s BIGG success!
Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00760-120811.mp3
Image in this post from Flickr

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