It was met with such overwhelming enthusiasm that it was turned into a pamphlet.
We’ve summarized the main points of his 3,000 word essay here for you.
The most important habit
He notes that people came into the industry with “every apparent qualification for success.”
They turned out to be “our most disappointing failures.”
Others “achieved outstanding success in spite of many obvious and discouraging handicaps.”
He concludes, “The common denominator of success – the secret of success of every man who has ever been successful – lies in the fact that he formed the habit of doing things that failures don’t like to do.”
The primary difference between winners and losers
Why don’t all people do these things?
Because these activities are unnatural.
They make people uncomfortable.
So why do successful people do them? He notes the primary difference between those who succeed and those who fail:
“Successful men are influenced by the desire for pleasing results. Failures are influenced by the desire for pleasing methods and are inclined to be satisfied with such results as can be obtained by doing things they like to do.”
The underlying reason behind all great achievement
But we still haven’t gone far enough. We don’t have a motive.
What motivates high achievers?
A strong purpose.
A purpose that is practical, not visionary.
But one based on emotion, not logic.
A purpose built on adding value in the lives of others while creating value for yourself. That’s BIGG success!
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